---
title: "Trend — white flag - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/white-flag/trend"
last_updated: "2026-08-09T10:56:44.047Z"
locale: en
meta:
  description: "Niche score 51/100 · $40K/yr market · 72K searches/yr · $10.66 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $40K/yr market · 72K searches/yr · $10.66 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white flag - Flapen"
---

# **white flag**

**Worth a look**

Shows demand growing +48.7% this quarter, but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 68Conversion 60Competition 50Returns 48Price range 62Avg price 39Brand share 65Review moat 66Quality gap 60

**Growth**

**Good****+48.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****865.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.32–$28.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$10.66**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$40K**

$40K/yr · 72K searches

## Trend