---
title: "Whirlpool Water Heater Parts — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/whirlpool-water-heater-parts"
last_updated: "2026-08-09T13:45:40.833Z"
locale: en
meta:
description: "Niche score 40/100 · $81K/yr market · 58K searches/yr · $95.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $81K/yr market · 58K searches/yr · $95.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whirlpool Water Heater Parts — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **whirlpool water heater parts**
**Skip it**
Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 18Competition 36Returns 23Price range 38Avg price 77Brand share 50Review moat 90Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****203.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$95.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$27.18–$216.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$81K**
$81K/yr · 58K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, whirlpool water heater parts is a $81K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whirlpool water heater parts market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$48K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#11,731**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**22%**
- A. O. Smith55% - Reliance7% - Pulaim6% - YDHFTYS4% - Saiyugty3% - Rheem3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
2K1KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/whirlpool-water-heater-parts/trend)
## **Top whirlpool water heater parts search terms**
- **water heater burner assembly**10K/yr-3.9%0.5% conv. - **whirlpool hot water heater parts**10K/yr-7.7%0.4% conv. - **whirlpool water heater parts**11K/yr-25.4%0.5% conv. - **envirotemp water heater parts**8K/yr-15.1%0.6% conv. - **american water heater parts**7K/yr-30.4%0.6% conv. - **water heater burner**4K/yr-18.4%0.2% conv. - **burner assembly for water heater**3K/yr-19.6%0.0% conv. - **whirlpool water heater**2K/yr-18.2%0.0% conv. - **american n40t61-343**2K/yr-36.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/whirlpool-water-heater-parts/search-terms)
## **Top whirlpool water heater parts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AO Smith 100112342 - K FINAL BURNER ASSY NAT 16 #37 ORIFICE**A. O. Smith**$151.53**4.4★138 rev](https://www.amazon.com/dp/B0743LV1GV) [2**AO Smith 100094001 - K FINAL BURNER ASSY NAT**A. O. Smith**$175.05**4.0★8 rev](https://www.amazon.com/dp/B0743L378W) [3**Reliance Water Heater Natural Gas Control Valve 100112336 Thermostat Compatible with A.O. Smith Reliance State and American Branded Water Heaters**Reliance**$136.23**4.0★743 rev](https://www.amazon.com/dp/B00CGASYAK) [4**Upgrade 100112330 Water Heater Pilot Assembly Replace 9007876 Thermopile Compatible with 300 301 Series Whirlpool Water Heater Parts & A.O.Smith American State Kenmore Reliance**Pulaim**$33.41**4.4★591 rev](https://www.amazon.com/dp/B0B4BXZVTC) [5**SP21058 Pilot Assembly Replacement Kit for Rheem Water Heater Parts Compatible with Select Rheem & Ruud Gas Water Heaters Complete Water Heater Pilot Burner Assembly Thermopile Thermocouple etc.**YDHFTYS**$61.91**3.0★13 rev](https://www.amazon.com/dp/B0G4QXRH13)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgrade 100112330 Water Heater Pilot Assembly Fit for 300 301 Series Whirlpool A.O.Smith State Ken-more American Reliance Water Heater Parts Replace 9007876 9007877 Thermopile Assembly by Cenipar**Cenipar**$30.60**0 rev5mo ago](https://www.amazon.com/dp/B0GMQ4ZQKR) [**SP21058 Pilot Assembly Replacement Kit for Rheem Water Heater Parts Compatible with Select Rheem & Ruud Gas Water Heaters Complete Water Heater Pilot Burner Assembly Thermopile Thermocouple etc.**YDHFTYS**$61.91**13 rev7mo ago](https://www.amazon.com/dp/B0G4QXRH13) [**DFD Upgrade 100112330 Water Heater Pilot Assembly Replace 9007876 Thermopile Compatible with 301 300 Series Whirlpool Water Heater Parts & A.O.Smith American State Reliance Kenmore**DFD**$29.57**3 rev8mo ago](https://www.amazon.com/dp/B0FZK2W621) [**Water Heater Thermopile100112330 9007876 9007877 Water Heater Pilot Assembly NAT Gas Thermopile Water Heater Replacement Parts for A.O.Smith Water Heater Parts Whirlpool 300 301 Series**wangyanxi77**$27.18**18 rev9mo ago](https://www.amazon.com/dp/B0FT84FN1R) [**Upgraded Zero EWH-05 Electric Water Heater Repair Kit with Quick Change Tool - UL Certified | Fits A O Simith Ken-more Whhirl-pool | Includes Upper & Lower Thermostats Heating Elements Wrench Socket**Z**$48.45**7 rev1y ago](https://www.amazon.com/dp/B0FDPZHNKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Upgrade 100112330 Water Heater Pilot Assembly Fit for 300 301 Series Whirlpool A.O.Smith State Ken-more American Reliance Water Heater Parts Replace 9007876 9007877 Thermopile Assembly by Cenipar**Cenipar**$30.60**0.0★**▲ 335%**](https://www.amazon.com/dp/B0GMQ4ZQKR) [**DFD Upgrade 100112330 Water Heater Pilot Assembly Replace 9007876 Thermopile Compatible with 301 300 Series Whirlpool Water Heater Parts & A.O.Smith American State Reliance Kenmore**DFD**$29.57**5.0★**▲ 188%**](https://www.amazon.com/dp/B0FZK2W621) [**Upgraded Zero EWH-05 Electric Water Heater Repair Kit with Quick Change Tool - UL Certified | Fits A O Simith Ken-more Whhirl-pool | Includes Upper & Lower Thermostats Heating Elements Wrench Socket**Z**$48.45**3.0★**▲ 175%**](https://www.amazon.com/dp/B0FDPZHNKX) [**SP21058 Pilot Assembly Replacement Kit for Rheem Water Heater Parts Compatible with Select Rheem & Ruud Gas Water Heaters Complete Water Heater Pilot Burner Assembly Thermopile Thermocouple etc.**YDHFTYS**$61.91**3.0★**▲ 108%**](https://www.amazon.com/dp/B0G4QXRH13) [**AO Smith 100094001 - K FINAL BURNER ASSY NAT**A. O. Smith**$175.05**4.0★**▲ 90%**](https://www.amazon.com/dp/B0743L378W)
**~~View all trending →~~**
## **What buyers say about whirlpool water heater parts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Perfect Fit”*
**Value For Money**17%
*“Good price”*
**Assembly/Installation**15%
*“Easy to install”*
**Quality-Overall**11%
*“Been over a year and no complaints”*
**Advertised Vs Actual Product**8%
*“As described”*
**Efficiency**7%
*“Works Well”*
**Correct Contents**4%
*“This replacement pilot assembly kit arrived with all the parts neatly organized and clearly labeled”*
**Heating**4%
*“It works perfect so happy to have hot water again I would recommend this company for all your needs”*
**Compatibility-Overall**3%
*“AO Smith compatible”*
**Durability**2%
*“very durable”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Pilot light comes on but wont stay on.”*
**Quality-Overall**18%
*“Trash”*
**Assembly/Installation**14%
*“would not allow me to finish installing assembly”*
**Defective Material/Parts**14%
*“It didn't work, wrong part, defective”*
**Leak-Proof**5%
*“Did not work for me because the water heater started to leak after I drained and refilled it”*
**Size-Overall**5%
*“Wrong size gas jet”*
**Instructions/User Manual/Troubleshooting**2%
*“Of course, no directions were included with the unit and AO Smith tech support doesn't know anything about anything”*
**Value For Money**2%
*“Not worth it”*
**Design-Overall**2%
*“bad design”*
**Heating**2%
*“thermostat shaft was different than what I removed”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**16%
**Compatibility-Overall**15%
**Defective Material/Parts**13%
**Assembly/Installation**12%
**Maintenance And Repair**5%
**Advertised Vs Actual Product**4%
**Product Condition**2%
**Value For Money**2%
**Leak-Proof**2%
## **Common questions**
- **Is whirlpool water heater parts profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the whirlpool water heater parts niche?**
- 14 brands and 83 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in whirlpool water heater parts?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 5.4% — above our launch gate.
- **When does demand for whirlpool water heater parts peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the whirlpool water heater parts niche?**
- Listings span $27.18–$216.54; the average listing price is $95.52 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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