---
title: "Waterproof Sun Shade — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/waterproof-sun-shade"
last_updated: "2026-08-09T08:08:41.549Z"
locale: en
meta:
  description: "Niche score 57/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Waterproof Sun Shade — $67K/yr Amazon US Niche (2026) - Flapen"
---

# **waterproof sun shade**

**Worth a look**

Shows a sweet-spot price point ($43.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 89Conversion 13Competition 76Returns 24Price range 80Avg price 95Brand share 76Review moat 40Quality gap 81

**Avg price**

**Incredible****$43.24**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+94.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$17.29–$118.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Review moat**

**Okay****2,464.73**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.4%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$67K**

$67K/yr · 147K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

According to Flapen's Amazon United States niche tracking, waterproof sun shade is a $67K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **waterproof sun shade market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**1K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$54K–$65K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#118**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**4.3%**</dd>

<dt>**Avg brand age**</dt><dd>**39 months**</dd>

<dt>**Avg seller age**</dt><dd>**171 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**59%**

Top 20: 100%

**Top-5 click share**

**39%**

Top 20: 84%

**Open market**

**35%**

- SUNNY GUARD20% - Quictent13% - LOVE STORY11% - ColourTree8% - KALINCO7% - Amgo6%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +94.2% search growth over the last 90 days.

7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/waterproof-sun-shade/trend)

## **Top waterproof sun shade search terms**

- **waterproof sun shade**39K/yr+117.7%0.6% conv. - **waterproof shade sail**20K/yr+133.3%0.5% conv. - **waterproof sun shade sail**13K/yr+103.6%0.5% conv. - **waterproof sunshade**10K/yr+103.3%0.4% conv. - **shade sail waterproof**7K/yr+97.9%0.7% conv. - **water proof sun shade**6K/yr+89.2%0.5% conv. - **sun shade waterproof**6K/yr+97.9%0.8% conv. - **waterproof sun shades outdoor patio**4K/yr+240.2%0.3% conv. - **sail shade waterproof**7K/yr+69.6%0.3% conv. - **waterproof sun sail**5K/yr+94.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/waterproof-sun-shade/search-terms)

## **Top waterproof sun shade products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SUNNY GUARD Waterproof Sun Shade Sail 10 x 10 Charcoal Rectangle UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)](https://m.media-amazon.com/images/I/513HseoUllL.jpg)**SUNNY GUARD Waterproof Sun Shade Sail 10 x 10 Charcoal Rectangle UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)**SUNNY GUARD**$36.41**4.4★1,414 rev](https://www.amazon.com/dp/B0BPLZZ961) [2![LOVE STORY Waterproof 10 x 13 Rectangular Sand Sun Shade Sail Cannoy UV Resistant for Outdoor Patio Garden Backyard (We Make Custom Size)](https://m.media-amazon.com/images/I/41g15AogrhL.jpg)**LOVE STORY Waterproof 10 x 13 Rectangular Sand Sun Shade Sail Cannoy UV Resistant for Outdoor Patio Garden Backyard (We Make Custom Size)**LOVE STORY**$43.60**4.3★2,566 rev](https://www.amazon.com/dp/B08K8P9LDH) [3![Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand](https://m.media-amazon.com/images/I/51Rv0b0+mYL.jpg)**Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand**Quictent**$78.01**4.2★6 rev](https://www.amazon.com/dp/B0DHR8WQXW) [4![SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black](https://m.media-amazon.com/images/I/515WakbXLQL.jpg)**SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black**SIHAIAN**$52.41**3.1★162 rev](https://www.amazon.com/dp/B0GGZLVQ51) [5![ColourTree 7 x 12 Beige Rectangle Waterproof Sun Shade Sail UPF50 Canopy Awning Shelter Fabric Screen 95% UV Blockage & Water Resistant for Outdoor Patio Garden Carport (We Make Custom Size)](https://m.media-amazon.com/images/I/51U3ksYL2LL.jpg)**ColourTree 7 x 12 Beige Rectangle Waterproof Sun Shade Sail UPF50 Canopy Awning Shelter Fabric Screen 95% UV Blockage & Water Resistant for Outdoor Patio Garden Carport (We Make Custom Size)**ColourTree**$40.97**4.4★690 rev](https://www.amazon.com/dp/B082DW6X6J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground](https://m.media-amazon.com/images/I/51kIGcSR6FL.jpg)**KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground**KALINCO**$29.23**35 rev4mo ago](https://www.amazon.com/dp/B0GR4STQZK) [![SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black](https://m.media-amazon.com/images/I/515WakbXLQL.jpg)**SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black**SIHAIAN**$52.41**162 rev6mo ago](https://www.amazon.com/dp/B0GGZLVQ51) [![KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground](https://m.media-amazon.com/images/I/51SbjP3TwjL.jpg)**KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground**KALINCO**$29.36**168 rev1y ago](https://www.amazon.com/dp/B0DSMVHHCL) [![KALINCO Sun Shade Sail Waterproof Shade Sail 10x10 Square Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground](https://m.media-amazon.com/images/I/51SbjP3TwjL.jpg)**KALINCO Sun Shade Sail Waterproof Shade Sail 10x10 Square Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground**KALINCO**$25.91**168 rev1y ago](https://www.amazon.com/dp/B0DSMSZK97) [![Vexoria Waterproof Sun Shade Sail 95% UV Block Sun Shade Canopy Rectangle Outdoor Shade Cover Awning Shelter for Outdoor Patio Garden BackyardCustomizable (1 Light Gray 12x16)](https://m.media-amazon.com/images/I/51oBy8307bL.jpg)**Vexoria Waterproof Sun Shade Sail 95% UV Block Sun Shade Canopy Rectangle Outdoor Shade Cover Awning Shelter for Outdoor Patio Garden BackyardCustomizable (1 Light Gray 12x16)**Vexoria**$44.44**133 rev1y ago](https://www.amazon.com/dp/B0DSKXHNZ2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground](https://m.media-amazon.com/images/I/51kIGcSR6FL.jpg)**KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground**KALINCO**$29.23**4.2★**▲ 114%**](https://www.amazon.com/dp/B0GR4STQZK) [![GORILLA GRIP Heavy Duty Sun Shade UV Protection Fade Tear and Rust Resistant Rectangle Sunshade Canopy Curved Edges Blocks Sunlight Breathable Sail Outdoor Patio Lawn Garden 6x10 FT Sand](https://m.media-amazon.com/images/I/41av9-SbcML.jpg)**GORILLA GRIP Heavy Duty Sun Shade UV Protection Fade Tear and Rust Resistant Rectangle Sunshade Canopy Curved Edges Blocks Sunlight Breathable Sail Outdoor Patio Lawn Garden 6x10 FT Sand**GORILLA GRIP**$22.09**4.5★**▲ 101%**](https://www.amazon.com/dp/B0BHBVVLLF) [![Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand](https://m.media-amazon.com/images/I/51Rv0b0+mYL.jpg)**Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand**Quictent**$78.01**4.2★**▲ 99%**](https://www.amazon.com/dp/B0DHR8WQXW) [![Artpuch Waterproof Sun Shade Sail 10x10 Light Grey Rectangular UV Resistant Rain Canopy Curved Edges Shade Cloth for Outdoor Patio Deck Yard](https://m.media-amazon.com/images/I/51tyEDOQfwL.jpg)**Artpuch Waterproof Sun Shade Sail 10x10 Light Grey Rectangular UV Resistant Rain Canopy Curved Edges Shade Cloth for Outdoor Patio Deck Yard**Artpuch**$29.43**4.2★**▲ 98%**](https://www.amazon.com/dp/B0CNST72PH) [![Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 20x16 ft Gray](https://m.media-amazon.com/images/I/51l8fImEYjL.jpg)**Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 20x16 ft Gray**Quictent**$118.91**4.2★**▲ 89%**](https://www.amazon.com/dp/B0DHR7QM6L)

**~~View all trending →~~**

## **What buyers say about waterproof sun shade**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality construction”*

**Sun Shade/Wind Shield**14%

*“Great shade”*

**Value For Money**10%

*“Worth it”*

**Advertised Vs Actual Product**7%

*“As described”*

**Size-Overall**6%

*“is the perfect size”*

**Assembly/Installation**6%

*“Easy set up”*

**Durability**5%

*“It is durable”*

**Color**5%

*“Quality and color are great”*

**Material Quality**4%

*“Strong material”*

**Water Resistance**4%

*“being waterproof is very good”*

### **What buyers complain about **

**Quality-Overall**17%

*“Seems cheap”*

**Durability**8%

*“Not durable at all”*

**Material Quality**7%

*“Cheap plastic that feels like a trash bag”*

**Assembly/Installation**7%

*“They were too difficult for me to install them”*

**Leak-Proof**5%

*“Leaks at the seams”*

**Ease Of Use**5%

*“For me this was a one because I cant use it”*

**Size-Overall**5%

*“Not sized properly”*

**Mounting**5%

*“I wish it came with better mounting brackets”*

**Stitch/Finish/Polish**4%

*“Not sure, or happy, why it came with a seam”*

**Strength**4%

*“Nothing is strong enough”*

### **Top return reasons **

**Size-Overall**56%

**Color**10%

**Material Quality**8%

**Advertised Vs Actual Product**7%

**Functionality-Overall**3%

**Value For Money**2%

**Thin**2%

**Assembly/Installation**2%

**Shape/Style**2%

**Quality-Overall**2%

## **Common questions**

<dl>

<dt>**Is waterproof sun shade profitable to sell on Amazon United States?**</dt><dd>The niche generates $67K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +94.2%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the waterproof sun shade niche?**</dt><dd>19 brands and 25 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.</dd>

<dt>**What do buyers complain about in waterproof sun shade?**</dt><dd>Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 5.4% — above our launch gate.</dd>

<dt>**When does demand for waterproof sun shade peak?**</dt><dd>Demand peaks in May–Jun–Jul; the busiest month runs 5.3× the quietest.</dd>

<dt>**What does it cost to enter the waterproof sun shade niche?**</dt><dd>Listings span $17.29–$118.91; the average listing price is $43.24 (sweet spot $15–$100). The average incumbent carries 2,465 reviews — the moat a new listing must climb.</dd>

</dl>

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