---
title: "Waterhog Door Mats — $270K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/waterhog-door-mats"
last_updated: "2026-08-07T07:28:28.150Z"
locale: en
meta:
description: "Niche score 39/100 · $270K/yr market · 351K searches/yr · $53.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $270K/yr market · 351K searches/yr · $53.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterhog Door Mats — $270K/yr Amazon US Niche (2026) - Flapen"
---
# **waterhog door mats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 18Conversion 18Competition 60Returns 69Price range 77Avg price 92Brand share 0Review moat 24Quality gap 18
**Avg price**
**Great****$53.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.04–$122.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$270K**
$270K/yr · 351K searches
**Review moat**
**Bad****5,018.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, waterhog door mats is a $270K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterhog door mats market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$267K–$320K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#675**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**0%**
- WaterHog84% - GORILLA GRIP12% - HIYARD2% - Muddy Mat1% - M+A Matting1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
12K8KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/waterhog-door-mats/trend)
## **Top waterhog door mats search terms**
- **waterhog doormat**111K/yr-22.3%1.2% conv. - **waterhog mats for entryway**33K/yr+14.8%1.1% conv. - **waterhog**30K/yr-10.7%0.8% conv. - **waterhog mat**32K/yr-11.9%0.8% conv. - **waterhog door mat**36K/yr-21.7%0.6% conv. - **water hog indoor door mats**25K/yr-23.9%1.1% conv. - **waterhog mats**16K/yr+5.7%0.7% conv. - **indoor shoe mat**21K/yr-34.5%0.5% conv. - **water hog outdoor mat**11K/yr+27.7%1.1% conv. - **water hog**8K/yr-19.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/waterhog-door-mats/search-terms)
## **Top waterhog door mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$27K15%$40K20%$54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Camel**WaterHog**$41.31**4.7★436 rev](https://www.amazon.com/dp/B09MRNJ35L) [2**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel**WaterHog**$98.77**4.7★436 rev](https://www.amazon.com/dp/B09MRNLPS5) [3**WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Camel**WaterHog**$44.45**4.8★3,867 rev](https://www.amazon.com/dp/B0765168R4) [4**WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Bluestone**WaterHog**$44.45**4.8★3,867 rev](https://www.amazon.com/dp/B0764Z28QK) [5**WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Evergreen**WaterHog**$44.49**4.8★3,867 rev](https://www.amazon.com/dp/B07BN1J8HF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**HIYARD**$13.04**3,431 rev2y ago](https://www.amazon.com/dp/B0CLL7XWZT) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Camel**WaterHog**$41.31**436 rev4y ago](https://www.amazon.com/dp/B09MRNJ35L) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel**WaterHog**$98.77**436 rev4y ago](https://www.amazon.com/dp/B09MRNLPS5) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Charcoal**WaterHog**$99.02**436 rev4y ago](https://www.amazon.com/dp/B09MRN37DZ) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Charcoal**WaterHog**$41.73**436 rev4y ago](https://www.amazon.com/dp/B09MRPQRLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WaterHog Ellipse Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Medium Grey**WaterHog**$44.23**4.7★**▲ 294%**](https://www.amazon.com/dp/B07BMWSJVZ) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Charcoal**WaterHog**$99.02**4.7★**▲ 250%**](https://www.amazon.com/dp/B09MRN37DZ) [**WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Camel**WaterHog**$44.45**4.8★**▲ 182%**](https://www.amazon.com/dp/B0765168R4) [**WaterHog Cordova Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35x59 Medium Grey**WaterHog**$113.66**4.7★**▲ 137%**](https://www.amazon.com/dp/B07BMXRJ7T) [**WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel**WaterHog**$98.77**4.7★**▲ 76%**](https://www.amazon.com/dp/B09MRNLPS5)
**~~View all trending →~~**
## **What buyers say about waterhog door mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is unmistakable”*
**Advertised Vs Actual Product**15%
*“As expected”*
**Ease Of Cleaning**8%
*“Easy to clean”*
**Value For Money**5%
*“very affordable”*
**Grip**5%
*“Non slip”*
**Absorbency**4%
*“Absorbent and soft”*
**Soft Feel**4%
*“The material is soft”*
**Size-Overall**4%
*“Love it and fits perfect by my door”*
**Durability**3%
*“Very durable”*
**Color**3%
*“BEAUTIFUL COLOR”*
### **What buyers complain about **
**Size-Overall**22%
*“Sizing is off”*
**Advertised Vs Actual Product**6%
*“Misleading”*
**Value For Money**6%
*“overpriced for whst we got”*
**Thickness**6%
*“very thin material”*
**Durability**4%
*“Destroyed”*
**Color**4%
*“Color faded quickly”*
**Ease Of Cleaning**3%
*“Also doesn't seem to do much for cleaning paws, shoes”*
**Absorbency**3%
*“Non absorbent”*
**Quality-Overall**3%
*“Seems pretty cheaply made for how expensive it was”*
**Grip**3%
*“the back does not grip”*
### **Top return reasons **
**Size-Overall**58%
**Color**15%
**Advertised Vs Actual Product**5%
**Thickness**3%
**Material Quality**3%
**Smell**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Value For Money**1%
**Thin**1%
## **Common questions**
- **Is waterhog door mats profitable to sell on Amazon United States?**
- The niche generates $270K/yr across 29 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the waterhog door mats niche?**
- 5 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in waterhog door mats?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.3%.
- **When does demand for waterhog door mats peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the waterhog door mats niche?**
- Listings span $13.04–$122.55; the average listing price is $53.35 (sweet spot $15–$100). The average incumbent carries 5,019 reviews — the moat a new listing must climb.
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