---
title: "Washable Mat — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/washable-mat"
last_updated: "2026-08-09T08:51:20.743Z"
locale: en
meta:
description: "Niche score 46/100 · $28K/yr market · 99K searches/yr · $21.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $28K/yr market · 99K searches/yr · $21.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washable Mat — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **washable mat**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 16Competition 90Returns 48Price range 84Avg price 92Brand share 77Review moat 24Quality gap 38
**Avg price**
**Great****$21.79**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$8.03–$57.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,241.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, washable mat is a $28K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washable mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**58%**
Top 20: 88%
**Top-5 click share**
**25%**
Top 20: 56%
**Open market**
**37%**
- PURRUGS29% - LEKEEPGO10% - OLANLY7% - HY HAO YUN LAI6% - Blissful Diary6% - Heyroll5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/washable-mat/trend)
## **Top washable mat search terms**
- **washable mat**16K/yr+7.9%0.8% conv. - **purrugs dirt trapper door mat**11K/yr-16.2%1.7% conv. - **purrugs**15K/yr-35.9%0.6% conv. - **rug for sliding glass door indoor**9K/yr+16.5%1.1% conv. - **sliding glass door rug**7K/yr+47.7%0.7% conv. - **absorbent rug**9K/yr-4.4%1.1% conv. - **beige door mat**5K/yr+35.5%1.5% conv. - **front door area rug**6K/yr+1.4%0.4% conv. - **water absorbing door mat indoor**5K/yr-25.9%1.4% conv. - **washable mats for floor**5K/yr-33.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/washable-mat/search-terms)
## **Top washable mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5654%$1K6%$2K8%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)**HY HAO YUN LAI**$12.50**4.6★8,593 rev](https://www.amazon.com/dp/B0DDT4R291) [2**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$17.53**4.6★2,475 rev](https://www.amazon.com/dp/B0D9K2D274) [3**Heyroll Custom Size Hallway Runner Rug Backed Non-Slip Waterproof Washable Outdoor Indoor Carpet for Floor Entryway Kitchen Laundry Balcony Garage 2 x 6 Black**Heyroll**$25.94**4.6★721 rev](https://www.amazon.com/dp/B0B2R727KS) [4**Blissful Diary Baby Play Mats for Floor 50x50 Crawling Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Boho Design**Blissful Diary**$30.86**4.6★4,931 rev](https://www.amazon.com/dp/B0CQLL8ZS9) [5**PURRUGS Dirt Trapping Door Mat 24 x 35.5 Non-Slip Machine Washable Entryway Rug Dog Doormat Indoor Front Door Mat Super Absorbent Entry Rug for Muddy Shoes & Paws Charcoal**PURRUGS**$31.26**4.6★6,876 rev](https://www.amazon.com/dp/B0B28BSXTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki**LEKEEPGO**$15.86**909 rev1y ago](https://www.amazon.com/dp/B0F21G794C) [**Black Washable 2x3 Entry Rug Small Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Farmhouse Decor**Hazo Haus**$19.22**4,931 rev1y ago](https://www.amazon.com/dp/B0D91H3SB9) [**Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)**HY HAO YUN LAI**$12.50**8,593 rev1y ago](https://www.amazon.com/dp/B0DDT4R291) [**LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$17.53**2,475 rev1y ago](https://www.amazon.com/dp/B0D9K2D274) [**LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$33.84**2,475 rev1y ago](https://www.amazon.com/dp/B0D9K1KX3M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green**RELEANY**$18.54**4.6★**▲ 193%**](https://www.amazon.com/dp/B0CS6M587S) [**Tindbea Dog Mat for Mud Paws Absorbs Moisture Dirt Non-Slip Washable Mud Mat for Dogs Soft Rubber Backing Front Inside Pet Rug for Entryway Dog Paws Patio(20x48 Charcoal)**Tindbea**$22.90**4.5★**▲ 187%**](https://www.amazon.com/dp/B0CSP6167P) [**Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)**HY HAO YUN LAI**$12.50**4.6★**▲ 166%**](https://www.amazon.com/dp/B0DDT4R291) [**OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**OLANLY**$26.67**4.6★**▲ 137%**](https://www.amazon.com/dp/B0BWT76RD1) [**LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$33.84**4.6★**▲ 118%**](https://www.amazon.com/dp/B0D9K1KX3M)
**~~View all trending →~~**
## **What buyers say about washable mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Awesome quality”*
**Soft Feel**11%
*“Soft and Fluffy”*
**Advertised Vs Actual Product**9%
*“Better Than Expected”*
**Value For Money**8%
*“very affordable”*
**Ease Of Cleaning**7%
*“EASE TO CLEAN”*
**Absorbency**6%
*“Absorbs water”*
**Size-Overall**5%
*“Love the size”*
**Color**4%
*“Beautiful colors”*
**Comfort-Overall**3%
*“Very comfortable for cats”*
**Grip**3%
*“Does not slip”*
### **What buyers complain about **
**Size-Overall**20%
*“Sizing is off”*
**Thickness**11%
*“Not nearly as thick”*
**Advertised Vs Actual Product**9%
*“Pictures are deceiving”*
**Quality-Overall**7%
*“BAD QUALITY”*
**Value For Money**3%
*“Not worth the cost”*
**Durability**3%
*“Won't last”*
**Color**3%
*“Color is muted”*
**Grip**3%
*“Doesnt stay in place”*
**Flatness**2%
*“Will not lay flat”*
**Functionality-Overall**2%
*“Doesn't work”*
### **Top return reasons **
**Size-Overall**50%
**Color**17%
**Advertised Vs Actual Product**7%
**Material Quality**4%
**Thickness**4%
**Quality-Overall**4%
**Thin**3%
**Functionality-Overall**1%
**Value For Money**1%
**Flatness**1%
## **Common questions**
- **Is washable mat profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 97 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the washable mat niche?**
- 44 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in washable mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 3.1%.
- **When does demand for washable mat peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the washable mat niche?**
- Listings span $8.03–$57.39; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 6,242 reviews — the moat a new listing must climb.
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