---
title: "Valentines Door Mat — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/valentines-door-mat"
last_updated: "2026-08-09T11:03:53.491Z"
locale: en
meta:
description: "Niche score 30/100 · $77K/yr market · 416K searches/yr · $22.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $77K/yr market · 416K searches/yr · $22.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Door Mat — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **valentines door mat**
**Skip it**
Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 10Competition 17Returns 90Price range 84Avg price 93Brand share 0Review moat 70Quality gap 23
**Avg price**
**Great****$22.29**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.14–$33.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****701.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 416K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-97.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, valentines door mat is a $77K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 30/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines door mat market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$223K–$279K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,566**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **223 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Calloway Mills63% - AMARU DOOR MATS16% - InterestPrint8% - Briarwood Lane7% - StepLively7%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -97.7% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 297.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/valentines-door-mat/trend)
## **Top valentines door mat search terms**
- **heart door mat**9K/yr-80.5%1.1% conv. - **heart doormat**4K/yr-77.8%0.4% conv. - **valentines day door mat**51K/yr-98.6%0.0% conv. - **valentines door mat**73K/yr-99.3%0.0% conv. - **valentine door mat**52K/yr-99.0%0.3% conv. - **valentines rug**31K/yr-98.2%0.0% conv. - **valentines welcome mat**12K/yr-96.6%0.0% conv. - **valentines day rug**28K/yr-98.3%0.4% conv. - **valentines day doormat**15K/yr-97.2%0.0% conv. - **valentines rugs**14K/yr-96.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/valentines-door-mat/search-terms)
## **Top valentines door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calloway Mills Madison Heart Doormat (Red 17 x 29)**Calloway Mills**$22.53**4.8★505 rev](https://www.amazon.com/dp/B09B468MYC) [2**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Colorful Hearts 17 x 29 in**AMARU DOOR MATS**$23.40**4.8★467 rev](https://www.amazon.com/dp/B0FRZ8HBMV) [3**Calloway Mills Madison Heart Doormat (White 17 x 29)**Calloway Mills**$22.31**4.8★505 rev](https://www.amazon.com/dp/B09B46GBG3) [4**Calloway Mills Trio Hearts Doormat 24 x 36**Calloway Mills**$29.36**4.5★98 rev](https://www.amazon.com/dp/B0B5Y4G9LG) [5**Calloway Mills Madison Heart Doormat (Red 24 x 36)**Calloway Mills**$33.27**4.8★505 rev](https://www.amazon.com/dp/B09B4416P1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**InterestPrint Valentines Day Doormat for Front Door Heart Envelope Welcome Doormat Floor Mat Entrance Door Rugs with Non Slip Rubber Backing for Indoor Outdoor Home Bathroom Decor 16 x 24 Inch**InterestPrint**$12.56**11 rev6mo ago](https://www.amazon.com/dp/B0GFVJN5ZF) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Colorful Hearts 17 x 29 in**AMARU DOOR MATS**$23.40**467 rev9mo ago](https://www.amazon.com/dp/B0FRZ8HBMV) [**Calloway Mills 106692034 Balck Heart Doormat 20 x 34**Calloway Mills**$20.18**1 rev2y ago](https://www.amazon.com/dp/B0D2J77D4D) [**StepLively Door Mat Home Welcome Mats Outdoor and Indoor Heavy-Duty Low-Profile Non-Slip Front Welcome Mat for Home Entrance Outside Entry Yard Floor Patio (30x17.5 Black)**StepLively**$12.14**4,156 rev4y ago](https://www.amazon.com/dp/B0B1MTJG4Y) [**Calloway Mills Trio Hearts Doormat 24 x 36**Calloway Mills**$29.36**98 rev4y ago](https://www.amazon.com/dp/B0B5Y4G9LG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calloway Mills 106692034 Balck Heart Doormat 20 x 34**Calloway Mills**$20.18**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0D2J77D4D) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Colorful Hearts 17 x 29 in**AMARU DOOR MATS**$23.40**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FRZ8HBMV) [**Calloway Mills Madison Heart Doormat (Red 24 x 36)**Calloway Mills**$33.27**4.8★**▲ 1000%**](https://www.amazon.com/dp/B09B4416P1) [**Calloway Mills Trio Hearts Doormat 24 x 36**Calloway Mills**$29.36**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0B5Y4G9LG) [**Calloway Mills Madison Heart Doormat (White 17 x 29)**Calloway Mills**$22.31**4.8★**▲ 718%**](https://www.amazon.com/dp/B09B46GBG3)
**~~View all trending →~~**
## **What buyers say about valentines door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great Quality Door Mat”*
**Size-Overall**15%
*“NICE FIT”*
**Durability**11%
*“Very durable”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Color**5%
*“The colors are beautiful”*
**Thickness**5%
*“Thick mat”*
**Design-Overall**4%
*“Cute design”*
**Value For Money**4%
*“Great value”*
**Strength**3%
*“effective”*
**Locally Manufactured**3%
*“they are made locally”*
### **What buyers complain about **
**Thickness**32%
*“Not very thick”*
**Size-Overall**14%
*“Too small”*
**Material Quality**10%
*“I really hate this type of material”*
**Quality-Overall**6%
*“cheap”*
**Strength**5%
*“Real flimsy and not heavy”*
**Color**5%
*“Color fades”*
**Value For Money**3%
*“Not worth the money”*
**Flatness**3%
*“it couldn't lay flat”*
**Thin**2%
*“Very thin”*
**Advertised Vs Actual Product**2%
*“Misrepresented on amazon”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**20%
**Material Quality**12%
**Thin**7%
**Advertised Vs Actual Product**4%
**Smell**3%
**Thickness**3%
**Value For Money**2%
**Color**2%
**Flatness**2%
## **Common questions**
- **Is valentines door mat profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the valentines door mat niche?**
- 5 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in valentines door mat?**
- Top complaints mined from reviews: Thickness, Size-Overall, Material Quality. The return rate is 1.3%.
- **When does demand for valentines door mat peak?**
- Demand peaks in Jan–Feb; the busiest month runs 297.5× the quietest.
- **What does it cost to enter the valentines door mat niche?**
- Listings span $12.14–$33.27; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.
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