---
title: "Urea Fertilizer — $383K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/urea-fertilizer"
last_updated: "2026-08-09T11:50:56.213Z"
locale: en
meta:
description: "Niche score 65/100 · $383K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $383K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urea Fertilizer — $383K/yr Amazon US Niche (2026) - Flapen"
---
# **urea fertilizer**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 87Conversion 79Competition 40Returns 99Price range 88Avg price 95Brand share 46Review moat 73Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.17–$73.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+89.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****560.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$383K**
$383K/yr · 167K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, urea fertilizer is a $383K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 65/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea fertilizer market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$288K–$361K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#735**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**15%**
- Cz Garden Supply25% - CountryMax18% - Easy Peasy13% - OULLYY12% - Supply Solutions10% - TPS NUTRIENTS7% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.1% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/urea-fertilizer/trend)
## **Top urea fertilizer search terms**
- **urea fertilizer**98K/yr+108.3%6.7% conv. - **urea fertilizer 46-0-0**19K/yr+126.7%8.2% conv. - **46-0-0 fertilizer**8K/yr+118.5%6.0% conv. - **urea 46-0-0 nitrogen fertilizer**5K/yr+89.9%6.5% conv. - **46-0-0 urea nitrogen 50 lb**5K/yr+69.7%2.9% conv. - **urea 46-0-0**4K/yr+77.0%6.8% conv. - **urea fertilizer for plants**5K/yr+24.8%7.0% conv. - **urea for plants**5K/yr-4.6%8.7% conv. - **46-0-0**3K/yr+60.5%4.8% conv. - **urea fertilizer 46-0-0 50 lb bag**3K/yr+7.3%5.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/urea-fertilizer/search-terms)
## **Top urea fertilizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$77K30%$115K40%$153K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urea Fertilizer 46-0-0 Made in USA - 5LB Plant Food for Indoor/Outdoor Flowers & Gardens - Promotes Lush Growth - Lettuce Green Lawns Fruit Vegetables Citrus Trees Tie Dye Granules Prills**Cz Garden Supply**$17.74**4.6★1,115 rev](https://www.amazon.com/dp/B00EME98LM) [2**CountryMax Urea Fertilizer 46-0-0 50LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer**CountryMax**$66.07**4.7★68 rev](https://www.amazon.com/dp/B0GRJQ3N2Z) [3**UREA FERTILIZER 46-0-0 | nitrogen granular fertilizer | NITROGEN PLANT FOOD**Easy Peasy**$19.11**4.6★2,685 rev](https://www.amazon.com/dp/B071WCW6P7) [4**Urea Fertilizer 46.0% Minimum Nitrogen Commercial Grade 99+% Purity Plant Food for Indoor/Outdoor Flowers and Gardens (0.9 lbs)**OULLYY**$9.17**4.6★289 rev](https://www.amazon.com/dp/B0D9LF8VGS) [5**Urea Fertilizer Rapid Nitrogen Boost 15-0-0 NPK for Deep Green Growth & Stronger Leaf Development 8 oz**TPS NUTRIENTS**$11.42**4.4★107 rev](https://www.amazon.com/dp/B0D4JJZ8JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CountryMax Urea Fertilizer 46-0-0 50LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer**CountryMax**$66.07**68 rev4mo ago](https://www.amazon.com/dp/B0GRJQ3N2Z) [**CountryMax Urea Fertilizer 46-0-0 10LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer**CountryMax**$28.05**68 rev4mo ago](https://www.amazon.com/dp/B0GR79KGWB) [**Urea Fertilizer 46-0-0 High Nitrogen Fertilizer Nitrogen Fertilizer for Plants Grass & Lawn Care Nitrogen Rich Fertilizer for Green Growth Urea 46-0-0 Plant Food 5 lbs**Leaves and Soul**$22.12**24 rev5mo ago](https://www.amazon.com/dp/B0GHSYGW69) [**Usedgdig 12Ounce Prilled Urea Fertilizer 46-0-0 Nitrogen Bloom Booster Plant Food for Indoor/Outdoor Plants and Flower Gardens - Fruit to Stimulate Growth and Deep Green Color**USEDGDIG**$9.49**235 rev1y ago](https://www.amazon.com/dp/B0DYSDJ4BC) [**Urea Fertilizer 46.0% Minimum Nitrogen Commercial Grade 99+% Purity Plant Food for Indoor/Outdoor Flowers and Gardens (0.9 lbs)**OULLYY**$9.17**289 rev1y ago](https://www.amazon.com/dp/B0D9LF8VGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urea Fertilizer 46-0-0 High Nitrogen Fertilizer Nitrogen Fertilizer for Plants Grass & Lawn Care Nitrogen Rich Fertilizer for Green Growth Urea 46-0-0 Plant Food 5 lbs**Leaves and Soul**$22.12**4.4★**▲ 93%**](https://www.amazon.com/dp/B0GHSYGW69) [**CountryMax Urea Fertilizer 46-0-0 50LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer**CountryMax**$66.07**4.7★**▲ 61%**](https://www.amazon.com/dp/B0GRJQ3N2Z) [**UREA FERTILIZER 46-0-0 | nitrogen granular fertilizer | NITROGEN PLANT FOOD**Easy Peasy**$19.11**4.6★**▲ 48%**](https://www.amazon.com/dp/B071WCW6P7) [**CountryMax Urea Fertilizer 46-0-0 10LB Bag High Nitrogen Lawn Fertilizer for Fast Green-Up Plant Food for Lawns Gardens Crops Trees & Shrubs Professional Granular Plant Fertilizer**CountryMax**$28.05**4.7★**▲ 48%**](https://www.amazon.com/dp/B0GR79KGWB) [**Urea Fertilizer Rapid Nitrogen Boost 15-0-0 NPK for Deep Green Growth & Stronger Leaf Development 8 oz**TPS NUTRIENTS**$11.42**4.4★**▲ 42%**](https://www.amazon.com/dp/B0D4JJZ8JC)
**~~View all trending →~~**
## **What buyers say about urea fertilizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**34%
*“More growth and greener”*
**Quality-Overall**17%
*“Quality product”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Value For Money**12%
*“Worth every penny”*
**Color**6%
*“I started noticing improvements in the overall color”*
**Ease Of Use**4%
*“easy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“Follow instructions carefully”*
**Spray/Flow**2%
*“A wonderful foliar spray for tomatoes”*
**Functionality-Overall**1%
*“It should work effectively”*
**Weight Light**1%
*“Go really light with this”*
### **What buyers complain about **
**Plant Growth**24%
*“it will burn your plants”*
**Value For Money**14%
*“Too Expensive, Returned”*
**Instructions/User Manual/Troubleshooting**12%
*“Should come with better directions”*
**Leak-Proof**6%
*“Bag Leaks”*
**Color**6%
*“off colored prills”*
**Heating**4%
*“I used to add to my compost pile which wasn't getting as hot as I would have liked”*
**Functionality-Overall**4%
*“Did not work for me”*
**Weight Heavy**3%
*“Bags not as weighted as advertised”*
**Size-Overall**2%
*“I honestly thought it would be way smaller”*
**Contamination**2%
*“It also fertilized the inside of the Amazon Truck”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**17%
**Value For Money**15%
**Functionality-Overall**12%
**Leak-Proof**11%
**Contamination**7%
**Eco Friendliness**4%
**Plant Growth**3%
**Weight Heavy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is urea fertilizer profitable to sell on Amazon United States?**
- The niche generates $383K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.1%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the urea fertilizer niche?**
- 12 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in urea fertilizer?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
- **When does demand for urea fertilizer peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the urea fertilizer niche?**
- Listings span $9.17–$73.56; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.
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