---
title: "Products — umbrella base - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/umbrella-base/products"
last_updated: "2026-08-09T07:13:33.713Z"
locale: en
meta:
  description: "Niche score 77/100 · $6.7M/yr market · 3.8M searches/yr · $37.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 77/100 · $6.7M/yr market · 3.8M searches/yr · $37.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — umbrella base - Flapen"
---

# **umbrella base**

**Launch it**

A $6.7M/yr market growing +186.1% this quarter with returns at 2.3% — clears our launch bar.

Market size 99Growth 97Conversion 55Competition 71Returns 68Price range 89Avg price 95Brand share 70Review moat 34Quality gap 67

**Market size**

**Incredible****$6.7M**

$6.7M/yr · 3.8M searches

**Growth**

**Incredible****+186.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$37.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.60–$69.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,089.63**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Products