---
title: "Toro Lawn Mower — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/toro-lawn-mower"
last_updated: "2026-08-09T11:50:56.093Z"
locale: en
meta:
description: "Niche score 61/100 · $1.0M/yr market · 547K searches/yr · $468.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.0M/yr market · 547K searches/yr · $468.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Toro Lawn Mower — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **toro lawn mower**
**Launch it**
A $1.0M/yr market growing +79.1% this quarter with returns at 0.3% — clears our launch bar.
Market size 78Growth 83Conversion 5Competition 67Returns 98Price range 0Avg price 5Brand share 24Review moat 89Quality gap 96
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****213.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+79.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.0M**
$1.0M/yr · 547K searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$468.97**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$192.51–$1986.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toro lawn mower is a $1.0M/yr Amazon United States market (547K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toro lawn mower market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$703K–$938K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **61%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**5%**
- PowerSmart31% - YARDMAX24% - Toro19% - Honda10% - AMERISUN6% - SENIX4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.
23K18KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/toro-lawn-mower/trend)
## **Top toro lawn mower search terms**
- **toro lawn mower**194K/yr+94.6%0.1% conv. - **honda lawn mowers clearance**37K/yr+48.1%0.0% conv. - **honda mower**37K/yr+62.5%0.0% conv. - **honda gas lawn mower**22K/yr+115.7%0.1% conv. - **toro self propelled lawn mower**20K/yr+105.5%0.2% conv. - **yardmax lawn mower**26K/yr+68.0%1.4% conv. - **honda push mower**24K/yr+86.8%0.1% conv. - **honda lawn mowers**18K/yr+83.7%0.1% conv. - **honda gas powered self propelled push lawn mowers clearance**11K/yr+200.8%0.1% conv. - **honda self propelled gas lawn mower**20K/yr+68.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/toro-lawn-mower/search-terms)
## **Top toro lawn mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$51K10%$103K15%$154K20%$205K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YARDMAX 22 in. 201cc Select PACE 6 Speed CVT High Wheel FWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower Black (YG2860)**YARDMAX**$358.44**4.0★316 rev](https://www.amazon.com/dp/B0B136YJZM) [2**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**4.4★921 rev](https://www.amazon.com/dp/B0CB9XSR1S) [3**24 in. 201cc Electric Start Select PACE 6 Speed CVT High Wheel RWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower**YARDMAX**$515.36**3.9★59 rev](https://www.amazon.com/dp/B0DVJ8SSTK) [4**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**4.0★458 rev](https://www.amazon.com/dp/B0GWPKFYCK) [5**PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower**PowerSmart**$331.05**4.1★369 rev](https://www.amazon.com/dp/B0C53MG5L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)**gasxcel**$340.42**59 rev1mo ago](https://www.amazon.com/dp/B0H2M3PNKG) [**Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant**Ezasin**$342.95**32 rev2mo ago](https://www.amazon.com/dp/B0H1RJZBX4) [**Self-Propelled Gas Lawn Mower**gasxcel**$361.37**59 rev2mo ago](https://www.amazon.com/dp/B0GZ2551K3) [**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**458 rev3mo ago](https://www.amazon.com/dp/B0GWPKFYCK) [**PowerSmart 21-Inch 3-in-1 Gas Self-Propelled Lawn Mower 170CC OHV Engine Bagging/Mulching/Rear Discharging 6 Cutting Heights Durable Steel Deck Rear-Wheel Drive for Garden Yard**PowerSmart**$294.91**598 rev4mo ago](https://www.amazon.com/dp/B0GS5SHDW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**4.0★**▲ 89%**](https://www.amazon.com/dp/B0GWPKFYCK) [**21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)**gasxcel**$340.42**3.6★**▲ 88%**](https://www.amazon.com/dp/B0H2M3PNKG) [**Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant**Ezasin**$342.95**3.5★**▲ 88%**](https://www.amazon.com/dp/B0H1RJZBX4) [**Self-Propelled Gas Lawn Mower**gasxcel**$361.37**3.6★**▲ 87%**](https://www.amazon.com/dp/B0GZ2551K3) [**PowerSmart EasyCut 18-Inch Gas Lawn Mower 144cc 4-Cycle Engine Walk-Behind Push Lawn Mower Side Discharge 5-Position Height Adjustment Ideal for Small Yards**PowerSmart**$192.51**4.3★**▲ 69%**](https://www.amazon.com/dp/B0D69LY9F9)
**~~View all trending →~~**
## **What buyers say about toro lawn mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Money well spent”*
**Assembly/Installation**14%
*“Very easy to install”*
**Cutting/Trimming**11%
*“Cuts good”*
**Ease Of Use**11%
*“easy to maneuver”*
**Quality-Overall**11%
*“Excellent Quality”*
**Motor Power**4%
*“strong motor”*
**Weight Light**4%
*“Super lightweight”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Grilling**3%
*“Great Mower”*
**Strength**2%
*“the bag seems fairly sturdy”*
### **What buyers complain about **
**Quality-Overall**13%
*“poor quality control”*
**Durability**12%
*“Broke the very first use”*
**Functionality-Overall**10%
*“Didn't work”*
**Value For Money**7%
*“.not happy at all for over $600”*
**Ease Of Use**7%
*“very hard to control”*
**Weight Heavy**4%
*“Would say it is heavier than some other brands”*
**Assembly/Installation**3%
*“Poor assembly”*
**Leak-Proof**3%
*“dumped oil everywhere”*
**Motor Issues**3%
*“engine is off”*
**Instructions/User Manual/Troubleshooting**2%
*“Terrible instructions”*
### **Top return reasons **
**Defective Material/Parts**20%
**Charging**15%
**Value For Money**11%
**Cutting/Trimming**11%
**Battery Life**7%
**Mechanism Issues**7%
**Weight Heavy**4%
**Size-Overall**4%
**Durability**4%
**Touch/Button Controls**4%
## **Common questions**
- **Is toro lawn mower profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 33 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is +79.1%. Flapen's verdict: Launch it (61/100).
- **How competitive is the toro lawn mower niche?**
- 8 brands and 21 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in toro lawn mower?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.3%.
- **When does demand for toro lawn mower peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the toro lawn mower niche?**
- Listings span $192.51–$1986.17; the average listing price is $468.97 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
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