---
title: "Toro Electric Lawn Mower — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/toro-electric-lawn-mower"
last_updated: "2026-08-09T17:54:41.416Z"
locale: en
meta:
description: "Niche score 47/100 · $105K/yr market · 57K searches/yr · $361.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $105K/yr market · 57K searches/yr · $361.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toro Electric Lawn Mower — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **toro electric lawn mower**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 81Conversion 6Competition 58Returns 69Price range 7Avg price 21Brand share 5Review moat 69Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+74.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****740.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$105K**
$105K/yr · 57K searches
**Avg price**
**Bad****$361.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$13.87–$1152.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, toro electric lawn mower is a $105K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toro electric lawn mower market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$90K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **46%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**1%**
- Toro83% - PowerSmart8% - Greenworks5% - Skil1% - Mighty Max Battery1% - YARDMAX1% - Open — no brand owns it (2 brands, 1%)
## **Top toro electric lawn mower search terms**
- **toro super recycler**9K/yr+113.1%0.1% conv. - **toro 60v mower**9K/yr+60.7%0.3% conv. - **toro electric lawn mower**9K/yr+104.3%0.4% conv. - **toro recycler**7K/yr+92.6%0.2% conv. - **toro battery lawn mower**4K/yr+120.3%0.6% conv. - **toro 60v flex force lawn mower**4K/yr-11.4%0.3% conv. - **toro recycler max**2K/yr+165.7%0.0% conv. - **toro super recycler lawn mower**2K/yr+71.9%0.2% conv. - **toro smartstow recycler 20340**3K/yr+6.0%0.0% conv. - **toro personal pace mower**3K/yr+104.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/toro-electric-lawn-mower/search-terms)
## **Top toro electric lawn mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toro 60V MAX* 21 in. Stripe Dual Blades Self-Propel Lawn Mower - Battery/Charger Not Included**Toro**$339.39**4.3★9 rev](https://www.amazon.com/dp/B0DQR2ZFMJ) [2**Toro 60V MAX* 21 in. Recycler Push Lawn Mower - Battery/Charger Not Included**Toro**$280.75**3.9★17 rev](https://www.amazon.com/dp/B0CPH8G8DY) [3**Toro 60V MAX* 21 in. Stripe Self-Propel Lawn Mower - Battery/Charger Not Included**Toro**$340.75**3.7★7 rev](https://www.amazon.com/dp/B0DQRG2YJV) [4**Toro 60V MAX* 21 in. Recycler Self-Propel Lawn Mower - Battery/Charger Not Included**Toro**$309.27**3.8★22 rev](https://www.amazon.com/dp/B0CPHCT8JG) [5**Toro Lightweight Foldable 60-Volt 21-Inch Deck Stripe Cordless Electric Battery Self Propelled Walk Behind Lawn Mower w/Adjustable Speed & Cut Height**Toro**$499.78**3.6★31 rev](https://www.amazon.com/dp/B0CPJQV6ZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PowerSmart Self Propelled Gas Lawn Mower 22 in. with 170cc OHV Engine 2-in-1 Rear-Wheel Drive High Wheels Red**PowerSmart**$341.46**29 rev11mo ago](https://www.amazon.com/dp/B0FJY1L21L) [**Recycler SmartStow 21 in. 60-Volt Max Lithium-Ion Cordless Battery Walk Behind Mower RWD (Tool-Only)**Toro**$342.63**1 rev1y ago](https://www.amazon.com/dp/B0F7Z45YHY) [**PowerSmart 22 in. 170cc Self Propelled Gas Lawn Mower Rear-Wheel-Drive 3-in-1 Mulch/Bag/Rear Discharge Steel Deck 6 Height Adjustment**PowerSmart**$339.48**724 rev1y ago](https://www.amazon.com/dp/B0DX6X3X8N) [**Toro 60V MAX* 21 in. Stripe Dual Blades Self-Propel Lawn Mower - Battery/Charger Not Included**Toro**$339.39**9 rev1y ago](https://www.amazon.com/dp/B0DQR2ZFMJ) [**Toro 60V MAX* 21 in. Stripe Self-Propel Lawn Mower - Battery/Charger Not Included**Toro**$340.75**7 rev1y ago](https://www.amazon.com/dp/B0DQRG2YJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EGO POWER+ Electric Lawn Mower Self-Propelled Cordless with Select Cut and Touch Drive Includes 56V 7.5Ah Battery and Rapid Charger LM2135SP**EGO Power+**$523.40**4.4★**▲ 152%**](https://www.amazon.com/dp/B0857KWHHC) [**SKIL PWR CORE 40 Brushless 40V 20-Inch Self-Propelled Mower Kit Includes 6.0Ah Battery and Auto PWR JUMP Charger - SM4910C-11**Skil**$345.13**4.5★**▲ 138%**](https://www.amazon.com/dp/B0D8VHPYWJ) [**Recycler SmartStow 21 in. 60-Volt Max Lithium-Ion Cordless Battery Walk Behind Mower RWD (Tool-Only)**Toro**$342.63**1.0★**▲ 130%**](https://www.amazon.com/dp/B0F7Z45YHY) [**PowerSmart 22 in. 170cc Self Propelled Gas Lawn Mower Rear-Wheel-Drive 3-in-1 Mulch/Bag/Rear Discharge Steel Deck 6 Height Adjustment**PowerSmart**$339.48**4.2★**▲ 106%**](https://www.amazon.com/dp/B0DX6X3X8N) [**PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower**PowerSmart**$331.05**4.1★**▲ 87%**](https://www.amazon.com/dp/B0C53MG5L6)
**~~View all trending →~~**
## **What buyers say about toro electric lawn mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy Peasy”*
**Value For Money**10%
*“Very affordable”*
**Cutting/Trimming**10%
*“Cuts good”*
**Assembly/Installation**9%
*“Assembled easily”*
**Quality-Overall**8%
*“Excellent product”*
**Weight Light**8%
*“Lightweight and easy to use”*
**Battery Life**8%
*“Long lasting battery”*
**Motor Power**4%
*“PLENTY of power”*
**Charging**3%
*“Charges fast”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Battery Life**14%
*“Short battery life”*
**Durability**9%
*“Broke on first use”*
**Quality-Overall**8%
*“cheaper quality”*
**Functionality-Overall**5%
*“Didn't work”*
**Charging**4%
*“the charger wont charge”*
**Value For Money**3%
*“It's a little expensive”*
**Ease Of Use**3%
*“it becomes hard to move”*
**Weight Heavy**3%
*“Very heavy”*
**Size-Overall**3%
*“And to small”*
**Instructions/User Manual/Troubleshooting**2%
*“Terrible instructions”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**15%
**Battery Life**13%
**Defective Material/Parts**8%
**Value For Money**6%
**Cutting/Trimming**6%
**Charging**5%
**Advertised Vs Actual Product**5%
**Motor Issues**3%
**Weight Heavy**3%
## **Common questions**
- **Is toro electric lawn mower profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the toro electric lawn mower niche?**
- 8 brands and 36 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in toro electric lawn mower?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 2.2%.
- **What does it cost to enter the toro electric lawn mower niche?**
- Listings span $13.87–$1152.93; the average listing price is $361.02 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.
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