---
title: "Search terms — top soil - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/top-soil/search-terms"
last_updated: "2026-08-09T17:30:15.280Z"
locale: en
meta:
  description: "Niche score 61/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — top soil - Flapen"
---

# **top soil**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 80Conversion 41Competition 48Returns 98Price range 80Avg price 95Brand share 38Review moat 38Quality gap 60

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.19**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+73.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$2.89–$69.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$288K**

$288K/yr · 332K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,664.71**

avg incumbent reviews — the moat a new listing must climb

## Search terms