---
title: "Top Soil — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/top-soil"
last_updated: "2026-08-09T21:04:20.097Z"
locale: en
meta:
description: "Niche score 61/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Top Soil — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **top soil**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 80Conversion 41Competition 48Returns 98Price range 80Avg price 95Brand share 38Review moat 38Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.19**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+73.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$2.89–$69.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$288K**
$288K/yr · 332K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,664.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, top soil is a $288K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **top soil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$393K–$524K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#370**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**15%**
- Scotts52% - Garden Magic16% - BACCTO5% - Zoo Med4% - Generic4% - PlantBest3% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/top-soil/trend)
## **Top top soil search terms**
- **top soil for lawns**94K/yr+91.1%3.5% conv. - **lawn soil**39K/yr+90.6%2.2% conv. - **organic top soil**41K/yr+1.4%1.6% conv. - **topsoil for lawn**27K/yr+78.9%2.9% conv. - **organic topsoil**20K/yr+20.2%1.5% conv. - **fill dirt**16K/yr+65.3%0.7% conv. - **top soil for grass**11K/yr+181.7%2.8% conv. - **scotts lawn soil**9K/yr+101.8%1.4% conv. - **lawn soil for grass**9K/yr+143.4%2.6% conv. - **black dirt**9K/yr+110.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/top-soil/search-terms)
## **Top top soil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$29K15%$43K20%$58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotts Organic Group 0.75 cu.ft. Proom Top Soil**Scotts**$17.05**4.3★435 rev](https://www.amazon.com/dp/B001B1KHXM) [2**Michigan Peat 40 Pound Bag Garden Magic Organic Planting Potting Top Soil Blend Mix for Indoor and Outdoor Gardening and Landscapes White**Garden Magic**$24.79**4.5★3,294 rev](https://www.amazon.com/dp/B000GQ4KX6) [3**Scotts PatchMaster Lawn Repair Mix Sun + Shade Mix 4.75 lbs.**Scotts**$12.86**3.9★7,618 rev](https://www.amazon.com/dp/B077T77H9J) [4**Scotts Turf Builder Triple Action Built for Seeding 4.3 lbs.**Scotts**$21.80**4.4★2,335 rev](https://www.amazon.com/dp/B08KGXWPHR) [5**Michigan Peat Company Baccto Top Soil for Lawns Patchworks Gardens Planting Beds and Shrub and Tree Transplant Mixtures 50 Pounds**BACCTO**$28.25**4.2★341 rev](https://www.amazon.com/dp/B00TSJSDKI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All Purpose Topsoil 6 lb Pail Premium Garden Planting Soil for Indoor Outdoor Plants Flowers Vegetables Shrubs Raised Beds Containers and Landscaping**Home and Country USA**$23.83**54 rev4mo ago](https://www.amazon.com/dp/B0GSH6S5DM) [**PlantBest Coco Topsoil Compressed Block 11 lb Expands to 79.2 Quarts and Up to 125 Sq. Feet Top Soil for Lawns Grass Seed & Overseeding Peat-Free Organic Coconut Coir Lawn Soil**PlantBest**$34.41**18 rev6mo ago](https://www.amazon.com/dp/B0GL99V5SK) [**Lot of Premium Bagged Topsoil 0.75-Cu. Ft. for Lawn and Garden Top Soil Soil Conditioner with Peat Moss Buy 6 10 or 60 Bags - Dont Carry Heavy - Keep CAR Clean - Save! (6)**Generic**$67.62**10 rev7mo ago](https://www.amazon.com/dp/B0G4XZDPL2) [**Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.**Scotts**$22.13**13,484 rev11mo ago](https://www.amazon.com/dp/B0FMVJMR4M) [**Miracle-Gro Organic Outdoor Potting Mix 16 qt.**Miracle-Gro**$8.43**3,588 rev1y ago](https://www.amazon.com/dp/B0DNG75GR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PlantBest Coco Topsoil Compressed Block 11 lb Expands to 79.2 Quarts and Up to 125 Sq. Feet Top Soil for Lawns Grass Seed & Overseeding Peat-Free Organic Coconut Coir Lawn Soil**PlantBest**$34.41**4.4★**▲ 140%**](https://www.amazon.com/dp/B0GL99V5SK) [**Scotts 79551750 1 Cu Ft Turf Builder Lawnsoil .08-.03-.02**Scotts**$42.47**0.0★**▲ 138%**](https://www.amazon.com/dp/B07872YWPB) [**Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.**Scotts**$22.13**4.2★**▲ 122%**](https://www.amazon.com/dp/B0FMVJMR4M) [**All Purpose Topsoil 6 lb Pail Premium Garden Planting Soil for Indoor Outdoor Plants Flowers Vegetables Shrubs Raised Beds Containers and Landscaping**Home and Country USA**$23.83**3.3★**▲ 98%**](https://www.amazon.com/dp/B0GSH6S5DM) [**Zoo Med Reptisoil 10 qt.**Zoo Med**$11.20**4.7★**▲ 86%**](https://www.amazon.com/dp/B01MFA1RM7)
**~~View all trending →~~**
## **What buyers say about top soil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**25%
*“Growing well”*
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**10%
*“Fair price”*
**Ease Of Use**7%
*“Easy to grow”*
**Advertised Vs Actual Product**5%
*“Product is as described”*
**Moist/Dry**4%
*“It absorbs moisture well”*
**Smell**3%
*“It doesnt smell bad”*
**Ease Of Cleaning**3%
*“Clean dirt”*
**Size-Overall**2%
*“The size was great however”*
**Color**2%
*“I was happy to see the color”*
### **What buyers complain about **
**Plant Growth**28%
*“No growth”*
**Value For Money**13%
*“WAY cheaper at Walmart”*
**Size-Overall**7%
*“Bags are small”*
**Functionality-Overall**6%
*“Not effective”*
**Quality-Overall**5%
*“Quality. Not what I expected”*
**Ease Of Use**3%
*“No way am I using it for that”*
**Smell**3%
*“Smells terrible and full of mold”*
**Moist/Dry**2%
*“it says that it comes from compost that has been too dry”*
**Pest/Insect Control**2%
*“Had ants in bag”*
**Material Quality**2%
*“as well as bits of thin plastic”*
### **Top return reasons **
**Value For Money**23%
**Advertised Vs Actual Product**19%
**Size-Overall**18%
**Plant Growth**11%
**Functionality-Overall**9%
**Leak-Proof**4%
**Smell**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Contamination**1%
## **Common questions**
- **Is top soil profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the top soil niche?**
- 13 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in top soil?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for top soil peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the top soil niche?**
- Listings span $2.89–$69.59; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 2,665 reviews — the moat a new listing must climb.
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