---
title: "Tongs — $5.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/tongs"
last_updated: "2026-08-05T21:15:22.131Z"
locale: en
meta:
description: "Niche score 61/100 · $5.5M/yr market · 4.5M searches/yr · $11.12 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $5.5M/yr market · 4.5M searches/yr · $11.12 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Tongs — $5.5M/yr Amazon US Niche (2026) - Flapen"
---
# **tongs**
**Launch it**
A $5.5M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.
Market size 98Growth 25Conversion 91Competition 66Returns 95Price range 48Avg price 43Brand share 65Review moat 23Quality gap 19
**Market size**
**Incredible****$5.5M**
$5.5M/yr · 4.5M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.73–$23.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.12**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,504.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tongs is a $5.5M/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 66% of demand. Verdict: Launch it — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tongs market data**
- **Units sold / yr**
- **400K–500K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$4.4M–$5.6M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**357**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**30%**
- Eddeas22% - ALLWIN-HOUSEWARE W12% - HOTEC12% - KitchenAid12% - GORILLA GRIP9% - HINMAY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/tongs/trend)
## **Top tongs search terms**
- **tongs**1.3M/yr+11.6%8.1% conv. - **tongs for cooking**699K/yr-1.1%9.4% conv. - **kitchen tongs**600K/yr-4.6%8.6% conv. - **cooking tongs**336K/yr-3.8%7.1% conv. - **metal tongs**205K/yr+13.0%10.6% conv. - **silicone tongs**226K/yr-8.6%5.4% conv. - **stainless steel tongs**157K/yr+5.6%7.1% conv. - **tongs with silicone tip**168K/yr-22.1%7.3% conv. - **pinzas de cocina**101K/yr-3.0%2.3% conv. - **kitchen tongs stainless steel**83K/yr-6.3%9.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/tongs/search-terms)
## **Top tongs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$276K10%$551K15%$827K20%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tongs For Cooking - Heat Resistant 600 Degrees Stainless Steel Kitchen Tong Heavy Duty Metal Locking Tongs - Perfect for Food Salad and BBQ set of 3 (7 9 and 12) Dishwasher**Eddeas**$12.34**4.8★3,837 rev](https://www.amazon.com/dp/B093C29J8H) [2**GORILLA GRIP Stainless Steel BPA-Free Kitchen Tongs for Cooking Heat Resistant BBQ Tong Set of 2 Non Scratch Silicone Tip for Pan Strong Grip Grab Food Toss Salad Pull Lock 7+9 Inch Black**GORILLA GRIP**$10.85**4.7★9,875 rev](https://www.amazon.com/dp/B0955QCK6V) [3**KitchenAid Stainless Steel Utility Tongs 12 Inch**KitchenAid**$11.43**4.8★5,121 rev](https://www.amazon.com/dp/B07Q5CJDM9) [4**304 Stainless Steel Kitchen Cooking Tongs 9 and 12 Set of 2 Sturdy Grilling Barbeque Brushed Locking Food Tongs with Ergonomic Grip Black**ALLWIN-HOUSEWARE W**$9.87**4.8★17,109 rev](https://www.amazon.com/dp/B071RSP6RP) [5**2 Pack Black Kitchen Tongs Premium Silicone BPA Free Non-Stick Stainless Steel BBQ Cooking Grilling Locking Food Tongs 9-Inch & 12-Inch**ALLWIN-HOUSEWARE W**$9.72**4.7★31,605 rev](https://www.amazon.com/dp/B074WB5D79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ossryta Stainless Steel Cooking Tongs Set of 3 - Heavy Duty 12/9/7 Inch Locking Tongs Heat Resistant to 600 Degrees Food Grade Kitchen Metal Tong for Food Salad & BBQ - Dishwasher Safe**Ossryta**$10.84**255 rev11mo ago](https://www.amazon.com/dp/B0FLVCB1DD) [**COOCLAN Precise Serrated Non-Slip Tips Cooking Tongs 2 Set (11.5 & 13.5)**COOCLAN**$15.13**275 rev1y ago](https://www.amazon.com/dp/B0FB3192VP) [**2 Pack Black Premium Stainless Steel Heat Resistant Kitchen Tongs for cooking set of 9 and 12 Non Scratch Silicone cooking Tong Tip for Cooking Pans Strong Grip BBQ tongs for Grabbing Hot Food**JIDSPWLS**$5.85**748 rev1y ago](https://www.amazon.com/dp/B0DMVFF18C) [**Eddeas All Metal Tongs For Cooking - Heat Resistant 600 Degrees Stainless Steel Kitchen Tongs Set of 2-9 & 12 inch Locking Tongs For Food Salad BBQ Grilling Dishwasher safe**Eddeas**$11.56**254 rev1y ago](https://www.amazon.com/dp/B0DM93MJVD) [**ChefBee Kitchen Cooking Tongs Tweezers - 2PCS 12 Stainless Steel Kitchen Utensils Metal Fine Tweezers Tongs with Precision Serrated Tips for Chef Serving Food Grill Culinary Pasta Salad BBQ**CHEFBEE**$6.10**1,619 rev1y ago](https://www.amazon.com/dp/B0DD2S4CN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KitchenAid Set of 2 Stainless Steel Tongs with Scalloped Edges Easy Lock Dishwasher Safe Durable and Versatile 7 Inch and 9 Inch Silver**KitchenAid**$17.88**4.8★**▲ 228%**](https://www.amazon.com/dp/B0DC1W9FSL) [**Ossryta Stainless Steel Cooking Tongs Set of 3 - Heavy Duty 12/9/7 Inch Locking Tongs Heat Resistant to 600 Degrees Food Grade Kitchen Metal Tong for Food Salad & BBQ - Dishwasher Safe**Ossryta**$10.84**4.6★**▲ 101%**](https://www.amazon.com/dp/B0FLVCB1DD) [**HOTEC Premium Stainless Steel Locking Kitchen Tongs with Silicon Tips Set of 3-7 9 and 12 (Gradient Blue)**HOTEC**$10.37**4.7★**▲ 95%**](https://www.amazon.com/dp/B0D4999DXB) [**TACGEA Stainless Steel Kitchen Tongs Silicone Non-slip Grip Locking Grilling Food Tongs Set of 2 9-inch & 12-inch**TACGEA**$7.81**4.7★**▲ 82%**](https://www.amazon.com/dp/B09PYMNS59) [**Kitchen Tongs with Silicone Tips Set of 3 Heat Resistant Tongs for Serving Food 12-Inch 9-Inch 7-Inch Locking Silicone Tongs for Cooking Salad Tong Black Kitchen Utensils**Culinary Couture**$9.27**4.7★**▲ 39%**](https://www.amazon.com/dp/B01L65MIBG)
**~~View all trending →~~**
## **What buyers say about tongs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Awesome Quality”*
**Value For Money**10%
*“Excellent value”*
**Ease Of Use**9%
*“Easy to open”*
**Advertised Vs Actual Product**9%
*“Exactly what I needed”*
**Strength**8%
*“Not flimsy”*
**Size-Overall**8%
*“a handy size”*
**Grip**6%
*“Comfortable Grip”*
**Durability**3%
*“Hold up well”*
**Ease Of Cleaning**3%
*“Cleans up quickly”*
**Cooking Experience**3%
*“Great for cooking”*
### **What buyers complain about **
**Size-Overall**15%
*“They are large”*
**Quality-Overall**14%
*“Not good quality”*
**Durability**14%
*“Don't last”*
**Strength**7%
*“Very weak”*
**Rusts/Corrodes**6%
*“Rusted”*
**Grip**5%
*“Don't have a good, tight grasp”*
**Functionality-Overall**3%
*“Did not work for me”*
**Weight Heavy**2%
*“Heavier than usual”*
**Ease Of Cleaning**2%
*“nor do I use abrasive cleansers or cleaning tools”*
**Dishwasher Safe**2%
*“Haven't put them in the dishwasher”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Value For Money**6%
**Grip**4%
**Material Quality**4%
**Strength**4%
**Functionality-Overall**3%
**Weight Heavy**3%
**Handle Quality**2%
## **Common questions**
- **Is tongs profitable to sell on Amazon United States?**
- The niche generates $5.5M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Launch it (61/100).
- **How competitive is the tongs niche?**
- 24 brands and 357 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in tongs?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- **When does demand for tongs peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tongs niche?**
- Listings span $5.73–$23.64; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 8,505 reviews — the moat a new listing must climb.
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