---
title: "Tommy Bahama Beach Umbrella — $460K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/tommy-bahama-beach-umbrella"
last_updated: "2026-08-07T14:10:01.730Z"
locale: en
meta:
description: "Niche score 56/100 · $460K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $460K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tommy Bahama Beach Umbrella — $460K/yr Amazon US Niche (2026) - Flapen"
---
# **tommy bahama beach umbrella**
**Worth a look**
Shows demand growing +209.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 98Conversion 35Competition 32Returns 62Price range 74Avg price 90Brand share 4Review moat 66Quality gap 65
**Growth**
**Incredible****+209.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$59.89**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$34.99–$123.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****864.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$460K**
$460K/yr · 275K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tommy bahama beach umbrella is a $460K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy bahama beach umbrella market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$359K–$479K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#313**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **69%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Tommy Bahama62% - Sepras26% - Fisqueen5% - Alfolive3% - Fncanta2% - AMMSUN2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +209.0% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/tommy-bahama-beach-umbrella/trend)
## **Top tommy bahama beach umbrella search terms**
- **tommy bahama beach umbrella**210K/yr+241.9%2.3% conv. - **tommy bahama umbrella**32K/yr+117.0%1.7% conv. - **beach umbrella tommy bahama**18K/yr+232.4%2.4% conv. - **tommy bahama umbrella beach**9K/yr+66.4%2.0% conv. - **tommy bahama beach umbrellas**3K/yr+174.8%1.4% conv. - **tommy bahama beach umbrellas for sand**3K/yr-5.3%2.5% conv. - **tommy bahama anchorx 8 beach umbrella**434/yr+85.4%6.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/tommy-bahama-beach-umbrella/search-terms)
## **Top tommy bahama beach umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$92K30%$138K40%$184K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama 6 ANCHORX Adjustable Beach Umbrella Base System with Sand Anchor and Carrying Bag SPF 50+ Protection Portable Outdoor Market Umbrella Multi**Tommy Bahama**$50.53**4.2★232 rev](https://www.amazon.com/dp/B0CT43YCH4) [2**Sepras T0MMY BAHAMA 8 ft Beach Umbrella with wind vent and sand anchor (Blue Pattern)**Sepras**$60.61**4.5★405 rev](https://www.amazon.com/dp/B0F4TF72N6) [3**Tommy Bahama 7 ft Fiberglass Beach Umbrella for Sand with Integrated Anchor Telescopic Aluminum Pole UPF 50+ Tilt No Table**Tommy Bahama**$103.65**4.5★339 rev](https://www.amazon.com/dp/B094XBPS31) [4**Tommy Bahama 7 ANCHORX Adjustable Beach Umbrella Base System with Sand Anchor and Carrying Bag SPF 50+ Protection Portable Outdoor Market Umbrella Blue Stripe**Tommy Bahama**$54.41**4.2★232 rev](https://www.amazon.com/dp/B0CVSKN5MW) [5**Tommy Bahama Sand Anchor 7 feet Beach Umbrella with Tilt and Telescoping Pole (Blue/White)**Tommy Bahama**$61.34**4.5★454 rev](https://www.amazon.com/dp/B01MYUL1B0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fncanta 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue**Fncanta**$58.61**89 rev3mo ago](https://www.amazon.com/dp/B0GV2ZRN2Y) [**Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag Portable Outdoor Umbrella with UPF50+ UV Protection Tilt Sun Shelter for Beach Patio Yard**Fisqueen**$49.05**2,001 rev6mo ago](https://www.amazon.com/dp/B0GHMWMC19) [**Alfolive 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue**Alfolive**$59.76**105 rev6mo ago](https://www.amazon.com/dp/B0GH7YJZ8P) [**Sepras T0MMY BAHAMA 8 ft Beach Umbrella with wind vent and sand anchor (Blue Pattern)**Sepras**$60.61**405 rev1y ago](https://www.amazon.com/dp/B0F4TF72N6) [**Tommy Bahama 8 ft Beach Umbrella with wind vent and sand anchor- Rich blue**Sepras**$65.00**405 rev2y ago](https://www.amazon.com/dp/B0CWWYS77B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag Portable Outdoor Umbrella with UPF50+ UV Protection Tilt Sun Shelter for Beach Patio Yard**Fisqueen**$49.05**4.2★**▲ 89%**](https://www.amazon.com/dp/B0GHMWMC19) [**Fncanta 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue**Fncanta**$58.61**4.4★**▲ 88%**](https://www.amazon.com/dp/B0GV2ZRN2Y) [**Alfolive 8FT. Large Beach Umbrella with Heavy Duty Sand Anchor & Tilt Sun Shelter UPF50+ UV Protection Wind Resistance Waterproof Canopy Portable for Beach Outdoor Patio Yard Garden Pool Blue**Alfolive**$59.76**4.4★**▲ 88%**](https://www.amazon.com/dp/B0GH7YJZ8P) [**Tommy Bahama 6 UPF 50+ Tilt Beach Umbrella with Wind Vent and Carry Bag Red and Blue Stripe**Tommy Bahama**$34.99**4.2★**▲ 55%**](https://www.amazon.com/dp/B08VWDMPMT) [**Sepras T0MMY BAHAMA 8 ft Beach Umbrella with wind vent and sand anchor (Blue Pattern)**Sepras**$60.61**4.5★**▲ 37%**](https://www.amazon.com/dp/B0F4TF72N6)
**~~View all trending →~~**
## **What buyers say about tommy bahama beach umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Overall much higher quality than I expected”*
**Assembly/Installation**10%
*“Easy setup”*
**Strength**10%
*“Easy setup and very sturdy”*
**Value For Money**7%
*“Worth Every Penny”*
**Sun Shade/Wind Shield**6%
*“Great Shade”*
**Durability**6%
*“easy and durable”*
**Weight Light**5%
*“Lightweight and easy assembly”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**5%
*“The size is great”*
**Color**4%
*“Great Shade”*
### **What buyers complain about **
**Durability**19%
*“Broke on first day”*
**Quality-Overall**14%
*“Not as good as we hoped”*
**Material Quality**10%
*“umbrella fronds are cheap plastic”*
**Mechanism Issues**7%
*“Broken tilt mechanism”*
**Size-Overall**5%
*“not purchase the correct size”*
**Advertised Vs Actual Product**4%
*“advertised as fiberglass / stronger and different model than other Tommy Bahama umbrellas. Thats not true”*
**Value For Money**4%
*“Not worth it”*
**Strength**3%
*“Not sturdy at all”*
**Color**3%
*“not the advertised color”*
**Design-Overall**3%
*“Terrible engineering”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**17%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Color**5%
**Durability**5%
**Material Quality**4%
**Mechanism Issues**4%
**Functionality-Overall**3%
**Weight Heavy**3%
## **Common questions**
- **Is tommy bahama beach umbrella profitable to sell on Amazon United States?**
- The niche generates $460K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +209.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the tommy bahama beach umbrella niche?**
- 6 brands and 29 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tommy bahama beach umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.5%.
- **When does demand for tommy bahama beach umbrella peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 16.3× the quietest.
- **What does it cost to enter the tommy bahama beach umbrella niche?**
- Listings span $34.99–$123.22; the average listing price is $59.89 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.
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