---
title: "Thyme Plant — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/thyme-plant"
last_updated: "2026-08-09T13:46:03.744Z"
locale: en
meta:
description: "Niche score 60/100 · $33K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $33K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thyme Plant — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **thyme plant**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 71Conversion 61Competition 43Returns 98Price range 72Avg price 84Brand share 51Review moat 66Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.02–$46.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+53.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****854.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$33K**
$33K/yr · 34K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, thyme plant is a $33K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thyme plant market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,476**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **69%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**22%**
- Bonnie Plants46% - Clovers Garden9% - The Three Company9% - Bellawood Horticulture7% - UIOTER4% - CitronellaKing4%
## **Top thyme plant search terms**
- **thyme plants live**15K/yr+52.4%5.6% conv. - **thyme plant**16K/yr+52.2%2.8% conv. - **thyme plants**3K/yr+69.0%5.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/thyme-plant/search-terms)
## **Top thyme plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonnie Plants English Thyme 19.3 oz. 4-pack**Bonnie Plants**$26.40**3.7★1,058 rev](https://www.amazon.com/dp/B08Z7DY2TW) [2**Bonnie Plants German Thyme Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 In Bouquet Garni; Aromatic Dishes**Bonnie Plants**$20.01**3.7★1,058 rev](https://www.amazon.com/dp/B07B78G3J7) [3**5 Live Herb Plants Seedling Plug Size Thyme Sage Oregano Peppermint & Rosemary | Ready-to-Plant Garden Starter Plugs (Not Potted)**Bellawood Horticulture**$17.88**3.7★105 rev](https://www.amazon.com/dp/B0FS6L54DJ) [4**Clovers Garden Thyme Herb Plants- Two (2) Live Plants - Non-GMO - Not Seeds -Each 4-8 Tall- in 4 Inch Pots Drought Tolerant**Clovers Garden**$19.53**4.0★51 rev](https://www.amazon.com/dp/B00VVRCQ2Q) [5**Live Herb - Thyme (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Anxiety 6 Tall by 4 Wide**The Three Company**$25.12**3.0★22 rev](https://www.amazon.com/dp/B0BXM5Z837)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**English Thyme Live Plant 3-6 Inch Tall Thyme Herb Plant for Outdoor Garden and Indoor Container Growing Fragrant Herb Plant No Pot Included**ELLA'S HOMES**$21.77**1 rev2mo ago](https://www.amazon.com/dp/B0GZV9669K) [**Combo 3 English Thyme Live Plant 4-7 Tall Thyme Plant Live Fragrant Culinary Herb Plants for Indoor & Outdoor Growing No Pot**Generic**$22.97**1 rev2mo ago](https://www.amazon.com/dp/B0GXNT27HH) [**20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden**Carpet Creeping**$8.66**156 rev4mo ago](https://www.amazon.com/dp/B0GSPT4DGJ) [**Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden**Fruivity**$9.03**229 rev5mo ago](https://www.amazon.com/dp/B0GKZX39PF) [**Pack of 2 Thyme Plants Live Green Thyme Live Plant Edible and Fragrant Herb 5 to 7 Inches Tall Ideal for Garden and Container**YOKEBOM**$21.84**0 rev5mo ago](https://www.amazon.com/dp/B0GK8WT3WZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Combo 3 English Thyme Live Plant 4-7 Tall Thyme Plant Live Fragrant Culinary Herb Plants for Indoor & Outdoor Growing No Pot**Generic**$22.97**1.0★**▲ 132%**](https://www.amazon.com/dp/B0GXNT27HH) [**English Thyme Live Plant 3-6 Inch Tall Thyme Herb Plant for Outdoor Garden and Indoor Container Growing Fragrant Herb Plant No Pot Included**ELLA'S HOMES**$21.77**3.0★**▲ 131%**](https://www.amazon.com/dp/B0GZV9669K) [**20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden**Carpet Creeping**$8.66**3.3★**▲ 121%**](https://www.amazon.com/dp/B0GSPT4DGJ) [**Pack of 2 Thyme Plants Live Green Thyme Live Plant Edible and Fragrant Herb 5 to 7 Inches Tall Ideal for Garden and Container**YOKEBOM**$21.84**0.0★**▲ 120%**](https://www.amazon.com/dp/B0GK8WT3WZ) [**Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden**Fruivity**$9.03**3.3★**▲ 102%**](https://www.amazon.com/dp/B0GKZX39PF)
**~~View all trending →~~**
## **What buyers say about thyme plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**55%
*“Easy to Grow”*
**Quality-Overall**11%
*“Good quality seeds”*
**Value For Money**8%
*“Worth it”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Smell**3%
*“I also love the pleasant fragrance and that they help attract bees and butterflies”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions were clear”*
**Color**2%
*“Beautiful color”*
**Size-Overall**2%
*“a good size”*
**Moist/Dry**1%
*“enough moisture they are easy to germinate”*
### **What buyers complain about **
**Plant Growth**62%
*“Bad seeds”*
**Size-Overall**5%
*“Package is small”*
**Value For Money**5%
*“Not a good value”*
**Durability**5%
*“Died in 1 week”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Moist/Dry**3%
*“plugs were totally dried out”*
**Functionality-Overall**3%
*“Does nothing”*
**Quality-Overall**3%
*“Bad quality”*
**Natural Resource Wastage**1%
*“Waste of thyme”*
**Smell**1%
*“nor do they smell like thyme when crushed”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Plant Growth**26%
**Size-Overall**13%
**Value For Money**13%
**Functionality-Overall**10%
**Defective Material/Parts**3%
**Quality-Overall**1%
**Leak-Proof**1%
**Ease Of Use**1%
**Moist/Dry**1%
## **Common questions**
- **Is thyme plant profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the thyme plant niche?**
- 20 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in thyme plant?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the thyme plant niche?**
- Listings span $3.02–$46.09; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.
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