---
title: "Thanksgiving Door Mat — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/thanksgiving-door-mat"
last_updated: "2026-08-09T13:02:18.150Z"
locale: en
meta:
description: "Niche score 30/100 · $16K/yr market · 136K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $16K/yr market · 136K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thanksgiving Door Mat — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **thanksgiving door mat**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 19Conversion 7Competition 0Returns 60Price range 88Avg price 89Brand share 0Review moat 76Quality gap 70
**Avg price**
**Great****$20.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.59–$28.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****480.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 136K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, thanksgiving door mat is a $16K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thanksgiving door mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#750**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **32.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Duraaamo46% - Artoid Mode33% - Ghroiep22%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -12.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMar
Peak months: Oct, Nov · busiest ÷ quietest = 383.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/thanksgiving-door-mat/trend)
## **Top thanksgiving door mat search terms**
- **thanksgiving door mat**44K/yr+35.4%0.0% conv. - **thanksgiving doormat**13K/yr+57.1%0.0% conv. - **thanksgiving rug**12K/yr-47.9%0.0% conv. - **thanksgiving welcome mat**8K/yr-33.6%0.0% conv. - **thanksgiving outdoor mat**9K/yr-20.7%0.0% conv. - **thanksgiving mat**7K/yr+22.6%0.0% conv. - **thanksgiving rugs**12K/yr-37.2%0.0% conv. - **thanksgiving door mats**5K/yr+85.0%0.0% conv. - **thanksgiving outdoor rug**5K/yr+16.1%0.0% conv. - **thanksgiving floor mat**4K/yr+45.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/thanksgiving-door-mat/search-terms)
## **Top thanksgiving door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$5K45%$7K60%$9K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duraaamo 2 Pcs Thanksgiving Nature Coir Doormat Outdoor Turkey Welcome Outdoor Rug Thanksgiving Non Slip Floor Door Mat Fall Indoor Entrance Mat Autumn Porch Front Decor**Duraaamo**$28.64**3.9★259 rev](https://www.amazon.com/dp/B0F6MVP5VS) [2**Artoid Mode Gobble Turkey Decorative Doormat Seasonal Fall Thanksgiving Holiday Party Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$13.59**4.7★163 rev](https://www.amazon.com/dp/B08BZ9W3PZ) [3**Ghroiep 2 Piece Thanksgiving Kitchen Decor Rugs Set Fall Kitchen Rugs and Mats Non Skid Washable Absorbent Kitchen Accessories Decoration Floor Mats 17x47+17x30**Ghroiep**$19.14**4.4★1,020 rev](https://www.amazon.com/dp/B0FC6H6N7T)
### **Newest**
by launch date
[**Ghroiep 2 Piece Thanksgiving Kitchen Decor Rugs Set Fall Kitchen Rugs and Mats Non Skid Washable Absorbent Kitchen Accessories Decoration Floor Mats 17x47+17x30**Ghroiep**$19.14**1,020 rev1y ago](https://www.amazon.com/dp/B0FC6H6N7T) [**Duraaamo 2 Pcs Thanksgiving Nature Coir Doormat Outdoor Turkey Welcome Outdoor Rug Thanksgiving Non Slip Floor Door Mat Fall Indoor Entrance Mat Autumn Porch Front Decor**Duraaamo**$28.64**259 rev1y ago](https://www.amazon.com/dp/B0F6MVP5VS) [**Artoid Mode Gobble Turkey Decorative Doormat Seasonal Fall Thanksgiving Holiday Party Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$13.59**163 rev6y ago](https://www.amazon.com/dp/B08BZ9W3PZ)
### **Trending**
90-day click momentum
[**Ghroiep 2 Piece Thanksgiving Kitchen Decor Rugs Set Fall Kitchen Rugs and Mats Non Skid Washable Absorbent Kitchen Accessories Decoration Floor Mats 17x47+17x30**Ghroiep**$19.14**4.4★**▲ 159%**](https://www.amazon.com/dp/B0FC6H6N7T) [**Duraaamo 2 Pcs Thanksgiving Nature Coir Doormat Outdoor Turkey Welcome Outdoor Rug Thanksgiving Non Slip Floor Door Mat Fall Indoor Entrance Mat Autumn Porch Front Decor**Duraaamo**$28.64**3.9★**▲ 69%**](https://www.amazon.com/dp/B0F6MVP5VS) [**Artoid Mode Gobble Turkey Decorative Doormat Seasonal Fall Thanksgiving Holiday Party Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$13.59**4.7★**▼ 49%**](https://www.amazon.com/dp/B08BZ9W3PZ)
## **What buyers say about thanksgiving door mat**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Water Resistance**100%
## **Common questions**
- **Is thanksgiving door mat profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 3 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (30/100).
- **How competitive is the thanksgiving door mat niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for thanksgiving door mat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 383.6× the quietest.
- **What does it cost to enter the thanksgiving door mat niche?**
- Listings span $13.59–$28.64; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.
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