---
title: "Search terms — swinging ghost - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/swinging-ghost/search-terms"
last_updated: "2026-08-09T16:15:11.220Z"
locale: en
meta:
  description: "Niche score 50/100 · $117K/yr market · 217K searches/yr · $36.08 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $117K/yr market · 217K searches/yr · $36.08 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — swinging ghost - Flapen"
---

# **swinging ghost**

**Worth a look**

Shows demand growing >1,000% this quarter, but weak search conversion (1.5%) keeps it on the watch list.

Market size 27Growth 100Conversion 19Competition 19Returns 23Price range 95Avg price 95Brand share 46Review moat 99Quality gap 52

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****23.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$36.08**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.72–$53.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$117K**

$117K/yr · 217K searches

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms