---
title: "Swinging Ghost — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/swinging-ghost"
last_updated: "2026-08-09T17:20:47.012Z"
locale: en
meta:
description: "Niche score 50/100 · $117K/yr market · 217K searches/yr · $36.08 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $117K/yr market · 217K searches/yr · $36.08 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swinging Ghost — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **swinging ghost**
**Worth a look**
Shows demand growing >1,000% this quarter, but weak search conversion (1.5%) keeps it on the watch list.
Market size 27Growth 100Conversion 19Competition 19Returns 23Price range 95Avg price 95Brand share 46Review moat 99Quality gap 52
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****23.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$36.08**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.72–$53.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$117K**
$117K/yr · 217K searches
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, swinging ghost is a $117K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swinging ghost market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$216K–$289K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,573**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **73%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**19%**
- HAPPYCLUB27% - MERKYO24% - JooyDeepot17% - Joyehome5% - AYGXU4% - CYSKXYI4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — >1,000% search growth over the last 90 days.
25K15KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/swinging-ghost/trend)
## **Top swinging ghost search terms**
- **swinging ghost**72K/yr>1,000%1.6% conv. - **swinging ghost outdoor decor**51K/yr>1,000%1.5% conv. - **ghost on a swing**14K/yr>1,000%1.8% conv. - **swing ghost**7K/yr>1,000%1.0% conv. - **ghost swing**15K/yr>1,000%2.6% conv. - **ghost on swing**12K/yr+943.3%2.3% conv. - **ghost on swing outdoor decor**7K/yr>1,000%1.9% conv. - **ghost swinging on swing**5K/yr>1,000%1.9% conv. - **ghost on a swing decoration**6K/yr>1,000%2.0% conv. - **halloween swinging ghost**5K/yr>1,000%1.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/swinging-ghost/search-terms)
## **Top swinging ghost products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn**HAPPYCLUB**$50.20**4.8★17 rev](https://www.amazon.com/dp/B0GYNQHDZP) [2**MERKYO Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree**MERKYO**$53.78**4.3★263 rev](https://www.amazon.com/dp/B0FCC1BBTX) [3**Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party**JooyDeepot**$41.74**5.0★9 rev](https://www.amazon.com/dp/B0H2PZZNHV) [4**Joyehome Halloween Decorations Outdoor 3.7FT Pre-Assembled Hanging Swing Ghost with Remote Lights Spooky Hanging Ghosts for Porch Yard Tree Party**Joyehome**$24.45**0.0★0 rev](https://www.amazon.com/dp/B0GZNKMRVT) [5**AYGXU Halloween Decorations Outdoor Indoor-5.3ft Hanging Ghost Decor with a Maple Leaf 6.6ft Swing Ghost Light Halloween Decor for Tree Yard Porch Garden**AYGXU**$41.45**4.8★7 rev](https://www.amazon.com/dp/B0GYXBWWDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Decorations Outdoor New 5 FT Large Hanging Swinging Ghost Swinging Ghost Outdoor Decor with String Lights Spooky Cute Ghosts Decor for Front Porch Yard Tree**Generic**$49.52**0 rev1mo ago](https://www.amazon.com/dp/B0H59TT198) [**2026 NEW Hanging Swinging Ghost 5Ft Hanging Swing Ghost Halloween Decor with String Lights Swinging Ghosts in A Tree with Remote Control Windproof Waterproof Uv- Outdoor Decorations**Synvexor**$19.51**0 rev1mo ago](https://www.amazon.com/dp/B0H48DV9VT) [**Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party**JooyDeepot**$41.74**9 rev1mo ago](https://www.amazon.com/dp/B0H2PZZNHV) [**Halloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations**PEJOURI**$33.59**7 rev1mo ago](https://www.amazon.com/dp/B0H2D6LQ12) [**Halloween Hanging Swing Ghost Halloween Decor Spooky Ghost Decor Outdoor**CYSKXYI**$39.57**7 rev2mo ago](https://www.amazon.com/dp/B0H1W18KGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Hanging Swing Ghost Decorations Outdoor**CYSKXYI**$31.56**4.8★**▲ 158%**](https://www.amazon.com/dp/B0GZT4CD9V) [**2026 NEW Hanging Swinging Ghost 5Ft Hanging Swing Ghost Halloween Decor with String Lights Swinging Ghosts in A Tree with Remote Control Windproof Waterproof Uv- Outdoor Decorations**Synvexor**$19.51**0.0★**▲ 158%**](https://www.amazon.com/dp/B0H48DV9VT) [**Joyehome Halloween Decorations Outdoor 3.7FT Pre-Assembled Hanging Swing Ghost with Remote Lights Spooky Hanging Ghosts for Porch Yard Tree Party**Joyehome**$24.45**0.0★**▲ 157%**](https://www.amazon.com/dp/B0GZNKMRVT) [**Hanging Swinging Ghost Halloween Decor - Outdoor Halloween Decorations with Ghost on A Swing for Outside Garden Yard Porch Tree 4.4 FT Large Spooky Cute Ghosts with String Lights for Indoor Party**JooyDeepot**$41.74**5.0★**▲ 157%**](https://www.amazon.com/dp/B0H2PZZNHV) [**Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn**HAPPYCLUB**$50.20**4.8★**▲ 157%**](https://www.amazon.com/dp/B0GYNQHDZP)
**~~View all trending →~~**
## **What buyers say about swinging ghost**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“they are high quality with little assembly required”*
**Design-Overall**14%
*“Sturdy, with several different settings for the lights”*
**Brightness/Shine/Glow**12%
*“the light up feature looks fantastic”*
**Assembly/Installation**11%
*“It is pretty easy to set up”*
**Ease Of Use**7%
*“It's simple”*
**Durability**6%
*“appears durable”*
**Material Quality**6%
*“The material feels premium”*
**Instructions/User Manual/Troubleshooting**5%
*“the instructions were clear”*
**Advertised Vs Actual Product**4%
*“It works as expected”*
**Strength**4%
*“Also it is solid construction”*
### **What buyers complain about **
**Assembly/Installation**31%
*“Expect to put time in to assemble this Swing Ghost”*
**Thickness**11%
*“is that the wires for the lights of the decoration are very thin”*
**Stain Resistance**6%
*“should have stained it first”*
**Size-Overall**3%
**Recycle/Reuse**3%
*“it will be hard to reuse”*
**Battery Life**2%
*“The batteries did die quickly on me”*
### **Top return reasons **
**Defective Material/Parts**63%
**Material Quality**25%
**Product Condition**13%
## **Common questions**
- **Is swinging ghost profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 15 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the swinging ghost niche?**
- 14 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in swinging ghost?**
- Top complaints mined from reviews: Assembly/Installation, Thickness, Stain Resistance. The return rate is 5.5% — above our launch gate.
- **What does it cost to enter the swinging ghost niche?**
- Listings span $18.72–$53.78; the average listing price is $36.08 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.
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