---
title: "Sweet Basil — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sweet-basil"
last_updated: "2026-08-10T05:24:35.227Z"
locale: en
meta:
description: "Niche score 42/100 · $44K/yr market · 62K searches/yr · $8.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $44K/yr market · 62K searches/yr · $8.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Basil — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **sweet basil**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 16Conversion 80Competition 61Returns 100Price range 20Avg price 24Brand share 41Review moat 41Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,407.61**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$1.71–$18.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, sweet basil is a $44K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet basil market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**560**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**16%**
- Spice Islands53% - Tone's10% - Frontier Co-op7% - Marshalls Creek Spices7% - Unpretentious4% - Amazon Grocery3% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sweet-basil/trend)
## **Top sweet basil search terms**
- **sweet basil**21K/yr-15.8%8.2% conv. - **spice islands**16K/yr-19.7%3.4% conv. - **spice island**7K/yr+0.2%2.5% conv. - **sweet basil seasoning**7K/yr-18.6%14.1% conv. - **spice island spices**5K/yr-17.8%3.1% conv. - **spice island seasoning**5K/yr-33.1%2.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sweet-basil/search-terms)
## **Top sweet basil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$7K20%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spice Islands Sweet Basil 0.5 Ounce**Spice Islands**$4.46**4.7★429 rev](https://www.amazon.com/dp/B07VWSCK1V) [2**Tones Sweet Leaf Basil 0.63 Ounce**Tone's**$5.24**4.5★31 rev](https://www.amazon.com/dp/B004U8S8GG) [3**Spice Islands Beau Monde Seasoning 3.5 Ounce**Spice Islands**$8.17**4.7★3,039 rev](https://www.amazon.com/dp/B09QD5SQJX) [4**Spice Islands Organic Garlic & Herb Seasoning 17.6oz**Spice Islands**$18.32**4.8★683 rev](https://www.amazon.com/dp/B077TK96QL) [5**BASIL SWEET SWEET BASIL**Marshalls Creek Spices**$9.66**4.7★448 rev](https://www.amazon.com/dp/B00A36RPY0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spice Enthusiast Dried Sweet Basil - 1.5 oz**SPICE ENTHUSIAST**$11.99**3 rev5mo ago](https://www.amazon.com/dp/B0GLR7H7FX) [**KVITER 2000 Italian Basil Seeds for Planting (Ocimum basilicum) - Sweet Genovese Basil Heirloom & Non GMO Classic Pesto Flavor - Herb Seeds to Plant in Containers Outdoor & Indoor Herb Garden**KVITER**$6.51**940 rev8mo ago](https://www.amazon.com/dp/B0FZW9MDZZ) [**Fresh Finest Basil Leaves Spice 5.30 oz Dried Sweet Basil for Cooking Non-GMO Gluten-Free**Fresh Finest**$8.97**7,147 rev1y ago](https://www.amazon.com/dp/B0DSLN6RD3) [**HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)**HOME GROWN**$6.69**33,625 rev1y ago](https://www.amazon.com/dp/B0DQ2K1MKC) [**Spice Islands All-Purpose Seasoning Blends Salt Pepper & Garlic 4.2 Ounce**Spice Islands**$9.70**39 rev3y ago](https://www.amazon.com/dp/B0C354QLRD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KVITER 2000 Italian Basil Seeds for Planting (Ocimum basilicum) - Sweet Genovese Basil Heirloom & Non GMO Classic Pesto Flavor - Herb Seeds to Plant in Containers Outdoor & Indoor Herb Garden**KVITER**$6.51**4.1★**▲ 146%**](https://www.amazon.com/dp/B0FZW9MDZZ) [**Spice Enthusiast Dried Sweet Basil - 1.5 oz**SPICE ENTHUSIAST**$11.99**4.6★**▲ 130%**](https://www.amazon.com/dp/B0GLR7H7FX) [**HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)**HOME GROWN**$6.69**4.2★**▲ 111%**](https://www.amazon.com/dp/B0DQ2K1MKC) [**Marshalls Creek Spices XL Sweet Basil 4 Ounce (st31)**Marshalls Creek Spices**$13.99**5.0★**▲ 58%**](https://www.amazon.com/dp/B07M95ZQ1F) [**Watkins Gourmet Spice Organic Basil Bulk Food Service Size 4.9 oz (Pack of 1)**Watkins**$9.85**4.8★**▲ 58%**](https://www.amazon.com/dp/B083JZXH55)
**~~View all trending →~~**
## **What buyers say about sweet basil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**14%
*“Great flavor enhancer”*
**Spiciness**14%
*“Great Spice”*
**Taste-Overall**12%
*“Delicious and consistent”*
**Freshness**10%
*“Came in fresh”*
**Quality-Overall**9%
*“Great quality and large bag”*
**Value For Money**7%
*“Good price”*
**Plant Growth**6%
*“Good, grow well”*
**Sweetness**4%
*“it's very fresh tasting dried sweet basil”*
**Cooking Instructions**3%
*“perfect for everyday cooking without overspending”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Quality-Overall**11%
*“Very disappointing quality control”*
**Stale/Rotten/Spoiled**9%
*“Moldy and gross”*
**Taste-Overall**9%
*“Tasteless”*
**Moist/Dry**9%
*“Dry rub”*
**Plant Growth**7%
*“No signs of germination”*
**Smell**6%
*“The taste and fragrance is very weak”*
**Durability**6%
*“It broke the first time we opened the new container”*
**Flavor**4%
*“had no flavor”*
**Color**4%
*“Black”*
**Salt Content**4%
*“It is Celery Salt forward; so, it's not a very mysterious secret-seasoning”*
### **Top return reasons **
**Plant Growth**24%
**Advertised Vs Actual Product**24%
**Value For Money**19%
**Size-Overall**13%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Leak-Proof**3%
**Quality-Overall**2%
**Taste-Overall**2%
**Contamination**2%
## **Common questions**
- **Is sweet basil profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sweet basil niche?**
- 15 brands and 560 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sweet basil?**
- Top complaints mined from reviews: Quality-Overall, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.0%.
- **When does demand for sweet basil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sweet basil niche?**
- Listings span $1.71–$18.32; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.
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