---
title: "Trend — swan - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/swan/trend"
last_updated: "2026-08-10T02:01:39.689Z"
locale: en
meta:
  description: "Niche score 49/100 · $51K/yr market · 560K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $51K/yr market · 560K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — swan - Flapen"
---

# **swan**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 5Competition 78Returns 67Price range 56Avg price 92Brand share 92Review moat 91Quality gap 45

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.67**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****176.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.27–$158.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$51K**

$51K/yr · 560K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend