---
title: "Suprus Electric Lighter — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/suprus-electric-lighter"
last_updated: "2026-08-10T00:01:12.576Z"
locale: en
meta:
description: "Niche score 48/100 · $120K/yr market · 36K searches/yr · $48.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $120K/yr market · 36K searches/yr · $48.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Suprus Electric Lighter — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **suprus electric lighter**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 73Conversion 74Competition 8Returns 77Price range 58Avg price 94Brand share 12Review moat 56Quality gap 53
**Avg price**
**Great****$48.81**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+57.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$12.50–$159.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,244.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$120K**
$120K/yr · 36K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, suprus electric lighter is a $120K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **suprus electric lighter market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$98K–$122K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Looftlighter66% - Wagner10% - WishDirect7% - EZUVITA7% - Charbroil5% - GRILLMATIC5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/suprus-electric-lighter/trend)
## **Top suprus electric lighter search terms**
- **looftlighter**11K/yr+94.3%7.0% conv. - **electric fire starter**13K/yr+18.6%3.2% conv. - **electric grill lighter**4K/yr+80.9%2.7% conv. - **looft lighter**5K/yr+89.5%4.4% conv. - **looft lighter for grill**3K/yr+26.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/suprus-electric-lighter/search-terms)
## **Top suprus electric lighter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$54K60%$72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Looftlighter Classic Electric Charcoal Starter & Fire Lighter**Looftlighter**$55.34**4.3★3,182 rev](https://www.amazon.com/dp/B000WYY65Y) [2**Looftlighter Pro Electric Charcoal Starter & Fire Lighter with HyperBoost**Looftlighter**$159.06**4.4★127 rev](https://www.amazon.com/dp/B01MF4CRGW) [3**Wagner Electro-Torch C900085 Fire Starter Charcoal Starter and Lighter BBQ Smoker Grill Starter Chemical Free Heated Air with Built-In Blower**Wagner**$39.61**4.4★2,936 rev](https://www.amazon.com/dp/B07MRQWLMY) [4**WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord**WishDirect**$17.40**4.6★1,549 rev](https://www.amazon.com/dp/B098DRNSBW) [5**EZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included**EZUVITA**$37.95**4.5★96 rev](https://www.amazon.com/dp/B0F98TZNJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included**EZUVITA**$37.95**96 rev1y ago](https://www.amazon.com/dp/B0F98TZNJZ) [**Charbroil Electric Charcoal Starter - CB1250127R6**Charbroil**$12.50**60 rev1y ago](https://www.amazon.com/dp/B0F38QTTDT) [**Looftlighter Pro Electric Charcoal Starter & Fire Lighter with HyperBoost**Looftlighter**$159.06**127 rev3y ago](https://www.amazon.com/dp/B01MF4CRGW) [**WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord**WishDirect**$17.40**1,549 rev4y ago](https://www.amazon.com/dp/B098DRNSBW) [**GRILLMATIC Windproof Rechargeable Flexible Neck Lithium Ion Electronic Butane Free Flameless USB Grill Lighter**GRILLMATIC**$19.82**764 rev6y ago](https://www.amazon.com/dp/B07VN2H2S5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charbroil Electric Charcoal Starter - CB1250127R6**Charbroil**$12.50**4.6★**▲ 176%**](https://www.amazon.com/dp/B0F38QTTDT) [**EZUVITA 1500W Electric Charcoal Starter with 10ft Cable 60S Rises to 1100 Fire Lighter with Air Blower for Grill BBQ Chemical Free Heated fire Starter with Gloves Included**EZUVITA**$37.95**4.5★**▲ 15%**](https://www.amazon.com/dp/B0F98TZNJZ) [**GRILLMATIC Windproof Rechargeable Flexible Neck Lithium Ion Electronic Butane Free Flameless USB Grill Lighter**GRILLMATIC**$19.82**4.2★**▲ 12%**](https://www.amazon.com/dp/B07VN2H2S5) [**Looftlighter Classic Electric Charcoal Starter & Fire Lighter**Looftlighter**$55.34**4.3★**▲ 10%**](https://www.amazon.com/dp/B000WYY65Y) [**WishDirect 600W Electric Charcoal Starter Fire Lighter for BBQ Grill Smoker Fireplace Firepit Stove - Quickly Ignite Coals Briquettes Without Lighter Fluid or Matches - 29 Inch Power Cord**WishDirect**$17.40**4.6★**— 9%**](https://www.amazon.com/dp/B098DRNSBW)
**~~View all trending →~~**
## **What buyers say about suprus electric lighter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Worth the price”*
**Advertised Vs Actual Product**21%
*“Better than I expected”*
**Ease Of Use**14%
*“easy to use,works great”*
**Quality-Overall**13%
*“The item was well made”*
**Grilling**6%
*“A perfect gift for grillers”*
**Weight Light**5%
*“It is not too heavy”*
**Durability**5%
*“Durability”*
**Ease Of Cleaning**4%
*“Ease of use and cleanliness”*
**Heating**3%
*“Heats fast”*
**Functionality-Overall**3%
*“First use started the charcoal perfectly. No issues.”*
### **What buyers complain about **
**Durability**21%
*“Broke on the second use”*
**Quality-Overall**14%
*“Not good quality”*
**Heating**12%
*“Heating part Broke after 2 months”*
**Functionality-Overall**12%
*“Didnt work at all”*
**Charging**9%
*“they wont take a charge and are bricks”*
**Strength**5%
*“Not as strong as you'd like”*
**Size-Overall**5%
*“it's too long for our charcoal box”*
**Ease Of Use**5%
*“Takes a while to get use to”*
**Brightness/Shine/Glow**2%
*“did not lit up properly or function at all”*
**Value For Money**2%
*“It was an expensive lesson”*
### **Top return reasons **
**Functionality-Overall**23%
**Advertised Vs Actual Product**11%
**Heating**8%
**Flammable**7%
**Size-Overall**6%
**Defective Material/Parts**6%
**Charging**6%
**Product Condition**5%
**Value For Money**5%
**Durability**5%
## **Common questions**
- **Is suprus electric lighter profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 7 tracked products. 90-day search growth is +57.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the suprus electric lighter niche?**
- 6 brands and 22 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in suprus electric lighter?**
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 1.9%.
- **When does demand for suprus electric lighter peak?**
- Demand peaks in Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the suprus electric lighter niche?**
- Listings span $12.50–$159.06; the average listing price is $48.81 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.
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