---
title: "Trend — sunflower door mat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sunflower-door-mat/trend"
last_updated: "2026-08-09T23:37:58.239Z"
locale: en
meta:
  description: "Niche score 65/100 · $72K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $72K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sunflower door mat - Flapen"
---

# **sunflower door mat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 58Conversion 52Competition 81Returns 83Price range 73Avg price 91Brand share 95Review moat 81Quality gap 65

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.52**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Review moat**

**Great****373.24**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.51–$125.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+32.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$72K**

$72K/yr · 80K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend