---
title: "Sunflower Door Mat — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sunflower-door-mat"
last_updated: "2026-08-09T22:28:27.426Z"
locale: en
meta:
description: "Niche score 65/100 · $72K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $72K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunflower Door Mat — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **sunflower door mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 58Conversion 52Competition 81Returns 83Price range 73Avg price 91Brand share 95Review moat 81Quality gap 65
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.52**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****373.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.51–$125.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$72K**
$72K/yr · 80K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sunflower door mat is a $72K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower door mat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#8,922**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**38%**
Top 20: 85%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**56%**
- DII9% - KorhLeoh8% - Artoid Mode8% - tag6% - MAINEVENT6% - COSHARKLY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sunflower-door-mat/trend)
## **Top sunflower door mat search terms**
- **sunflower door mat**27K/yr+41.8%2.9% conv. - **sunflower outdoor rug**12K/yr+70.6%1.1% conv. - **sunflower welcome mat**10K/yr+57.1%3.8% conv. - **sunflower outdoor mat**7K/yr+26.2%2.9% conv. - **sunflower door mat outdoor**8K/yr-3.8%2.8% conv. - **sunflower doormat**6K/yr+21.1%2.1% conv. - **sunflower mat**5K/yr+0.3%2.4% conv. - **sunflower welcome mat outdoor**4K/yr-21.9%5.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sunflower-door-mat/search-terms)
## **Top sunflower door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DII Natural Coir Doormat Outdoor Welcome Mat 17x29 Sunflower**DII**$21.35**4.6★5,996 rev](https://www.amazon.com/dp/B07SNGDY26) [2**KorhLeoh Sunflower-Welcome-Entrance-Doormat Floral Spring-Summer Front-Door Coir Door Mat Non Slip Outdoor Mats 17 X 29**KorhLeoh**$13.77**4.2★216 rev](https://www.amazon.com/dp/B0CHYNL45W) [3**tag 16 x 24 Sunflower Flower Shaped Natural Coir Indoor/Outdoor Welcome Doormat 30 x 18 Yellow**tag**$18.39**4.6★89 rev](https://www.amazon.com/dp/B08BLRTTSD) [4**COSHARKLY Sunflower Door Mat Welcome Mat Outdoor Doormat Indoor Entrance Non Slip Doormats for Home Front Door Rugs Outdoor Indoor Decorations 17 * 29.5**COSHARKLY**$16.70**4.5★117 rev](https://www.amazon.com/dp/B0DCHXNNXF) [5**Drydiet 2 Pcs Sunflower Layered Coir Doormat Set Sunflower Welcome Front Door Mat with Black and White Buffalo Plaid Outdoor Rug Non Slip Porch Entryway Rug for Indoor Outdoor Farmhouse Decor**Drydiet**$26.04**4.1★14 rev](https://www.amazon.com/dp/B0F4K97QC7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Summer Sunflower Coco Coir Welcome Doormat 17x30 Cute Floral Scalloped Spring Rugs for Floor Heavy Duty Non-Slip Door Mat Indoor Outdoor Decorative Entrance Mat for Front Door Porch Home Decor**Wylumen**$18.50**55 rev6mo ago](https://www.amazon.com/dp/B0GGZQF3X1) [**Artoid Mode Sunflower Leaves Summer Doormat Home Decor Low-Profile Switch Rug Door Mat Floor Mat for Indoor Outdoor 17x29 Inch**Artoid Mode**$9.51**3 rev6mo ago](https://www.amazon.com/dp/B0GC51L961) [**Hello Sunshine Sunflower Welcome Mat 30x17 Inch Spring Summer Door Mat Coir**MAINEVENT**$25.46**38 rev8mo ago](https://www.amazon.com/dp/B0FX7YCPFT) [**Drydiet 2 Pcs Sunflower Layered Coir Doormat Set Sunflower Welcome Front Door Mat with Black and White Buffalo Plaid Outdoor Rug Non Slip Porch Entryway Rug for Indoor Outdoor Farmhouse Decor**Drydiet**$26.04**14 rev1y ago](https://www.amazon.com/dp/B0F4K97QC7) [**Tinideya 2 Pcs Summer Door Mat Sunflower Welcome Non Slip Coir Mats Floral Buffalo Plaid Floor Layering Doormats for Home Front Door Porch Entryway Decor**Tinideya**$26.73**7 rev1y ago](https://www.amazon.com/dp/B0F3XD3V1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artoid Mode Sunflower Leaves Summer Doormat Home Decor Low-Profile Switch Rug Door Mat Floor Mat for Indoor Outdoor 17x29 Inch**Artoid Mode**$9.51**4.6★**▲ 139%**](https://www.amazon.com/dp/B0GC51L961) [**Storm Stopper Doormat Welcome Sunflowers All Weather Heavy Duty Mat 100% Natural Coir Face Non-Slip Outdoor Home Dcor Absorbent Fade Resistant & Pet Friendly 18 x 28**Storm Stopper**$12.39**4.6★**▲ 110%**](https://www.amazon.com/dp/B07DSFDKBY) [**Fisura Doormat Outdoor Entrance Outdoor mats for Front Door Welcome mat. Made of Coconut Fiber with Non-Slip PVC Base Doormat Hand-Painted 30x18 inches. (Sunflower)**Fisura**$21.95**4.5★**▲ 51%**](https://www.amazon.com/dp/B0BS451GNK) [**tag 16 x 24 Sunflower Flower Shaped Natural Coir Indoor/Outdoor Welcome Doormat 30 x 18 Yellow**tag**$18.39**4.6★**▲ 49%**](https://www.amazon.com/dp/B08BLRTTSD) [**ORTIGIA Summer Sunflowers Doormat Home Sweet Home Indoor Outdoor Patio Welcome Door Matss Non-Slip Durable Entrance Mat for Home Entrance Outside Entry Yard Floor Patio 17x29.5INCH**ORTIGIA**$12.86**4.7★**▲ 40%**](https://www.amazon.com/dp/B0C2CHQ2DT)
**~~View all trending →~~**
## **What buyers say about sunflower door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Overall, it's a cute good quality mat”*
**Color**14%
*“The colors are vibrant”*
**Advertised Vs Actual Product**9%
*“Beautiful, just as advertised”*
**Design-Overall**6%
*“Beautiful design”*
**Value For Money**5%
*“great value”*
**Thickness**4%
*“This is a very high quality, thick mat”*
**Material Quality**3%
*“is made of good quality material”*
**Size-Overall**3%
*“Nice size”*
**Upholstery/Fabric Quality**3%
*“Cute rug”*
**Ease Of Cleaning**2%
*“Easy to clean”*
### **What buyers complain about **
**Thickness**20%
*“Wish it was thicker”*
**Color**11%
*“Color is NOT as shown in the picture”*
**Quality-Overall**10%
*“Cheap”*
**Material Quality**6%
*“Cheap looking mat”*
**Strength**4%
*“Kind of flimsy”*
**Suitable For Outdoor**4%
*“Not good to use as an outdoor mat”*
**Flatness**3%
*“After a week it still wont lay flat”*
**Size-Overall**3%
*“very small”*
**Weight Light**2%
*“Too light weight”*
**Durability**2%
*“but I don't think that will be very long”*
### **Top return reasons **
**Size-Overall**25%
**Color**19%
**Material Quality**11%
**Advertised Vs Actual Product**10%
**Thin**8%
**Quality-Overall**8%
**Thickness**6%
**Value For Money**2%
**Defective Material/Parts**1%
**Strength**1%
## **Common questions**
- **Is sunflower door mat profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 50 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the sunflower door mat niche?**
- 36 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in sunflower door mat?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.6%.
- **When does demand for sunflower door mat peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the sunflower door mat niche?**
- Listings span $9.51–$125.84; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.
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