---
title: "Sunbrella Umbrella — $458K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella"
last_updated: "2026-08-10T00:41:52.675Z"
locale: en
meta:
description: "Niche score 70/100 · $458K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $458K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunbrella Umbrella — $458K/yr Amazon US Niche (2026) - Flapen"
---
# **sunbrella umbrella**
**Worth a look**
Shows demand growing +166.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 96Conversion 23Competition 96Returns 76Price range 18Avg price 75Brand share 90Review moat 31Quality gap 72
**Growth**
**Incredible****+166.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$101.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$458K**
$458K/yr · 244K searches
**Review moat**
**Okay****3,426.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$7.95–$471.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunbrella umbrella is a $458K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunbrella umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$406K–$507K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **99%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**45%**
Top 20: 83%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**49%**
- Midtown Umbrellas12% - Blissun11% - Best Choice Products9% - JEAREY7% - AreShark7% - California Umbrella5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +166.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella/trend)
## **Top sunbrella umbrella search terms**
- **sunbrella umbrella**55K/yr+126.7%0.4% conv. - **in pool umbrella**41K/yr+245.8%0.7% conv. - **umbrella with lights**34K/yr+124.3%1.0% conv. - **7ft patio umbrella**15K/yr+303.2%1.1% conv. - **black umbrella outdoor patio**15K/yr+196.5%3.9% conv. - **black outdoor umbrella**11K/yr+118.1%3.6% conv. - **sunbrella patio umbrella**9K/yr+157.1%0.4% conv. - **pool umbrellas for inground pool sun shelf**9K/yr+64.3%0.6% conv. - **swimming pool umbrella**6K/yr+264.4%0.7% conv. - **patio umbrella with led lights**8K/yr+151.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella/search-terms)
## **Top sunbrella umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$18K6%$27K8%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy**PASAMIC**$112.95**4.3★86 rev](https://www.amazon.com/dp/B0GYSQ6CTS) [2**Blissun 9 Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Tan)**Blissun**$43.29**4.5★38,642 rev](https://www.amazon.com/dp/B07B4XZK72) [3**Midtown Umbrellas - 10-Year-No-Fade 9 Ft Patio Umbrella with Terylast Fabric Auto-Tilt Aluminum Frame and 8 Reinforced Ribs for Deck Pool Garden & Beach - Navy Blue Canopy Black Pole**Midtown Umbrellas**$150.96**4.5★827 rev](https://www.amazon.com/dp/B0F14T1DZ5) [4**Midtown Umbrellas - 10-Year-No-Fade 9 Ft Patio Umbrella with Terylast Fabric Auto-Tilt Aluminum Frame and 8 Reinforced Ribs for Deck Pool Garden & Beach - Apple Red Canopy Black Pole**Midtown Umbrellas**$153.76**4.5★827 rev](https://www.amazon.com/dp/B0F152PW8D) [5**PURPLE LEAF 9 Round Patio Umbrella Outdoor Table Umbrella Aluminum Frame Market Umbrella Sun Umbrella with 8 Sturdy Ribs Tilt for Garden Deck Lawn Pool White**PURPLE LEAF**$98.31**4.6★333 rev](https://www.amazon.com/dp/B0DFTFKGWX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy**PASAMIC**$112.95**86 rev2mo ago](https://www.amazon.com/dp/B0GYSQ6CTS) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**208 rev4mo ago](https://www.amazon.com/dp/B0GRCTF9P1) [**Floating Pool Umbrella 6.6ft - Portable UV Sun Shade Canopy with 3 Drink Holders Stability Anchor Bag & Secure Floating Design - In-Water Use for Swimming Pools Lakes Beach and Outdoor Leisure (Blue)**FEATCH**$101.70**17 rev6mo ago](https://www.amazon.com/dp/B0GHRSF4SS) [**AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige**AreShark**$59.31**529 rev7mo ago](https://www.amazon.com/dp/B0G5942TFC) [**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black)**AreShark**$51.22**1,452 rev8mo ago](https://www.amazon.com/dp/B0G2MGY2WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swimbrella Floating Pool Umbrella provides the perfect shade canopy for the lake river beach or the pool! 6 cup holders for your drinks and snacks! Create your own shade oasis with the 7ft diameter sun shade. (MOONSTRIPE)**Swimbrella**$221.17**4.4★**▲ 57%**](https://www.amazon.com/dp/B0GXQ2YZWM) [**PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy**PASAMIC**$112.95**4.3★**▲ 57%**](https://www.amazon.com/dp/B0GYSQ6CTS) [**Floating Pool Umbrella 6.6ft - Portable UV Sun Shade Canopy with 3 Drink Holders Stability Anchor Bag & Secure Floating Design - In-Water Use for Swimming Pools Lakes Beach and Outdoor Leisure (Blue)**FEATCH**$101.70**3.7★**▲ 57%**](https://www.amazon.com/dp/B0GHRSF4SS) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**4.8★**▲ 46%**](https://www.amazon.com/dp/B0GRCTF9P1) [**California Umbrella 12-Year Protection 9-Ft Outdoor Patio Umbrella Sunbrella Fade-Resistant Acrylic Fabric Auto Tilt and Crank Heavy-Duty Aluminum Frame/ Reinforced Ribs Bronze Pole Navy**California Umbrella**$156.74**4.3★**▲ 44%**](https://www.amazon.com/dp/B01F3HG46S)
**~~View all trending →~~**
## **What buyers say about sunbrella umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The build quality is solid”*
**Value For Money**10%
*“Decent price”*
**Strength**9%
*“Extremely sturdy”*
**Assembly/Installation**6%
*“Very easy to assemble”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Size-Overall**5%
*“Loved the size”*
**Color**5%
*“Great variety of colors”*
**Ease Of Use**5%
*“easy to handle”*
**Sun Shade/Wind Shield**4%
*“provides excellent sun coverage”*
**Durability**4%
*“don't break”*
### **What buyers complain about **
**Durability**20%
*“broke quickly”*
**Quality-Overall**11%
*“Extremely poor quality”*
**Size-Overall**6%
*“extremely small size”*
**Strength**4%
*“Flimsy”*
**Material Quality**3%
*“Very thin material”*
**Functionality-Overall**3%
*“Barely works”*
**Value For Money**3%
*“There are much better options for the same price”*
**Ease Of Use**3%
*“Difficult to use”*
**Color**3%
*“Colors are off”*
**Brightness/Shine/Glow**3%
*“Lights NOT very bright at all”*
### **Top return reasons **
**Size-Overall**31%
**Color**19%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Value For Money**4%
**Functionality-Overall**4%
**Mechanism Issues**3%
**Quality-Overall**3%
**Weight Heavy**3%
## **Common questions**
- **Is sunbrella umbrella profitable to sell on Amazon United States?**
- The niche generates $458K/yr across 145 tracked products. 40 of 48 products launched in the last 360 days are still selling. 90-day search growth is +166.4%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the sunbrella umbrella niche?**
- 53 brands and 87 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in sunbrella umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
- **When does demand for sunbrella umbrella peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the sunbrella umbrella niche?**
- Listings span $7.95–$471.04; the average listing price is $101.43 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.
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