---
title: "Sunbrella Umbrella 9 Ft — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella-9-ft"
last_updated: "2026-08-07T13:41:51.010Z"
locale: en
meta:
description: "Niche score 68/100 · $260K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $260K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunbrella Umbrella 9 Ft — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **sunbrella umbrella 9 ft**
**Worth a look**
Shows demand growing +160.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 48Growth 96Conversion 34Competition 96Returns 83Price range 17Avg price 76Brand share 76Review moat 25Quality gap 67
**Growth**
**Incredible****+160.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$96.74**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$260K**
$260K/yr · 98K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,063.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$23.33–$471.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunbrella umbrella 9 ft is a $260K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunbrella umbrella 9 ft market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$242K–$290K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**59%**
Top 20: 92%
**Top-5 click share**
**16%**
Top 20: 40%
**Open market**
**36%**
- Best Choice Products18% - AreShark15% - Blissun11% - JEAREY10% - SUPERJARE6% - Midtown Umbrellas5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +160.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 30.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella-9-ft/trend)
## **Top sunbrella umbrella 9 ft search terms**
- **black umbrella outdoor patio**15K/yr+196.5%4.3% conv. - **12 ft patio umbrella**10K/yr+186.8%0.7% conv. - **7 ft patio umbrella**11K/yr+182.5%1.1% conv. - **12 ft umbrella outdoor patio**9K/yr+148.3%0.6% conv. - **sunbrella patio umbrella**9K/yr+157.1%0.3% conv. - **green umbrella outdoor patio**7K/yr+88.1%2.6% conv. - **sunbrella outdoor umbrella**6K/yr+163.4%0.4% conv. - **navy umbrella outdoor patio**5K/yr+244.9%6.5% conv. - **large patio umbrella with lights**5K/yr+110.1%0.6% conv. - **navy blue outdoor umbrella**4K/yr+209.1%4.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sunbrella-umbrella-9-ft/search-terms)
## **Top sunbrella umbrella 9 ft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$5K3%$8K4%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Navy Blue**Best Choice Products**$39.59**4.6★9,966 rev](https://www.amazon.com/dp/B085WG8138) [2**Blissun 7.5 ft Patio Umbrella Yard Umbrella Outdoor Market Umbrella with Push Button Tilt Crank (Tan)**Blissun**$38.49**4.5★13,946 rev](https://www.amazon.com/dp/B07B54QGY1) [3**Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 6 Sturdy Ribs Push Button Tilt and Crank - Black**Best Choice Products**$46.41**4.4★10,513 rev](https://www.amazon.com/dp/B0BXT2JVWB) [4**Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Black**Best Choice Products**$39.45**4.6★9,966 rev](https://www.amazon.com/dp/B085WG3Z8Y) [5**SUPERJARE 13FT Outdoor Umbrella for Patio Double sided Pool Umbrellas with Fade Resistant Canopy Large Table Umbrella for Deck Market Backyard - Beige(No Base)**SUPERJARE**$85.30**4.5★755 rev](https://www.amazon.com/dp/B09GRD4J38)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**208 rev4mo ago](https://www.amazon.com/dp/B0GRCTF9P1) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue**Best Choice Products**$63.91**208 rev4mo ago](https://www.amazon.com/dp/B0GRDBP8BP) [**AreShark 12 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs Patio Umbrellas for Market Garden Pool (Navy)**AreShark**$90.53**1,452 rev7mo ago](https://www.amazon.com/dp/B0G58KMMV1) [**JEAREY 12 Patio Umbrellas Outdoor Table Market Umbrella w/Crank 8 Sturdy Ribs UV Protection Windproof for Garden Deck Backyard Pool(Beige)**JEAREY**$138.15**1 rev7mo ago](https://www.amazon.com/dp/B0G58QLN2P) [**JEAREY 7.5FT Patio Umbrella Market Table Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Outdoor Umbrella for Garden Deck Backyard Dark Black**JEAREY**$39.48**1,921 rev8mo ago](https://www.amazon.com/dp/B0G338T72M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AreShark 12 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs Patio Umbrellas for Market Garden Pool (Navy)**AreShark**$90.53**4.3★**▲ 55%**](https://www.amazon.com/dp/B0G58KMMV1) [**JEAREY 12 Patio Umbrellas Outdoor Table Market Umbrella w/Crank 8 Sturdy Ribs UV Protection Windproof for Garden Deck Backyard Pool(Beige)**JEAREY**$138.15**1.0★**▲ 55%**](https://www.amazon.com/dp/B0G58QLN2P) [**SUPERJARE 13ft Outdoor Patio Umbrella with Solar Lights Double-sided Deck Pool Umbrella with 1.5 Inch Pole Fade Resistant Canopy 12 Sturdy Ribs for Porch Market Backyard Beige (No Base)**SUPERJARE**$111.56**4.4★**▲ 48%**](https://www.amazon.com/dp/B0F4KDQP4F) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**4.8★**▲ 46%**](https://www.amazon.com/dp/B0GRCTF9P1) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue**Best Choice Products**$63.91**4.8★**▲ 45%**](https://www.amazon.com/dp/B0GRDBP8BP)
**~~View all trending →~~**
## **What buyers say about sunbrella umbrella 9 ft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality and easy to put together”*
**Value For Money**14%
*“Great buy for the money”*
**Color**9%
*“Great variety of colors”*
**Strength**8%
*“Extremely sturdy”*
**Assembly/Installation**6%
*“Easy to install”*
**Size-Overall**6%
*“not too big”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Sun Shade/Wind Shield**5%
*“Shades the sun well for a comfortable”*
**Ease Of Use**4%
*“Easy to Use”*
**Durability**3%
*“The material feels durable and well-made”*
### **What buyers complain about **
**Durability**23%
*“Easily torn”*
**Quality-Overall**14%
*“Bad quality”*
**Size-Overall**5%
*“they dont fit together well”*
**Strength**5%
*“Not very strong”*
**Color**4%
*“Colors are off”*
**Functionality-Overall**4%
*“Not functional”*
**Material Quality**3%
*“Very thin material”*
**Value For Money**3%
*“I thought for the price it might be made poorly”*
**Rusts/Corrodes**2%
*“Rust Problems”*
**Assembly/Installation**2%
*“it is VERY difficult to put together”*
### **Top return reasons **
**Size-Overall**30%
**Color**24%
**Defective Material/Parts**7%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Mechanism Issues**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Durability**2%
## **Common questions**
- **Is sunbrella umbrella 9 ft profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 158 tracked products. 35 of 54 products launched in the last 360 days are still selling. 90-day search growth is +160.4%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the sunbrella umbrella 9 ft niche?**
- 40 brands and 60 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in sunbrella umbrella 9 ft?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.
- **When does demand for sunbrella umbrella 9 ft peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 30.4× the quietest.
- **What does it cost to enter the sunbrella umbrella 9 ft niche?**
- Listings span $23.33–$471.04; the average listing price is $96.74 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.
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