---
title: "Sun Umbrella with Stand — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sun-umbrella-with-stand"
last_updated: "2026-08-06T04:48:34.689Z"
locale: en
meta:
description: "Niche score 64/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Umbrella with Stand — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **sun umbrella with stand**
**Worth a look**
Shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 97Conversion 12Competition 95Returns 77Price range 12Avg price 56Brand share 81Review moat 47Quality gap 81
**Growth**
**Incredible****+203.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$157.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,841.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$106K**
$106K/yr · 70K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$38.30–$541.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sun umbrella with stand is a $106K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun umbrella with stand market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$118K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#354**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **96%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**51 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**54%**
Top 20: 83%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**42%**
- Best Choice Products16% - wikiwiki16% - HOMSHADE9% - NEWBULIG7% - OLILAWN6% - Shintenchi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sun-umbrella-with-stand/trend)
## **Top sun umbrella with stand search terms**
- **offset umbrella with base included**22K/yr+224.7%0.8% conv. - **cantilever umbrella with lights**12K/yr+218.2%0.4% conv. - **corner umbrella outdoor patio**9K/yr+208.5%0.5% conv. - **large umbrella with stand**8K/yr+322.8%0.5% conv. - **offset umbrella with base**5K/yr+250.4%0.9% conv. - **umbrella cantilever**5K/yr+214.9%0.5% conv. - **offset umbrella outdoor patio**3K/yr+55.6%0.3% conv. - **hanging umbrella outdoor patio**2K/yr+127.3%0.1% conv. - **cantilever patio umbrellas clearance**962/yr+164.2%0.6% conv. - **standing umbrella with base portable**2K/yr-32.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sun-umbrella-with-stand/search-terms)
## **Top sun umbrella with stand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wikiwiki 10ft Patio Umbrella with Base Included Outdoor Offset Cantilever Umbrella with Sandbag Base for Backyard Garden and Pool Easy to Tilt and Crank Beige**wikiwiki**$103.59**3.2★50 rev](https://www.amazon.com/dp/B0FY3G2ZC3) [2**wikiwiki 10ft Solar LED Offset Patio Umbrella Outdoor Cantilever Patio Umbrellas with Solar Lights for Backyard Poolside and Garden Easy Tilt Adjustment 32 LED Lights & Polyester Shade Beige**wikiwiki**$83.20**4.0★635 rev](https://www.amazon.com/dp/B0FY3D6D3D) [3**NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Blue**NEWBULIG**$68.23**4.0★395 rev](https://www.amazon.com/dp/B0GD7JNV6S) [4**JEAREY 9ft Half Umbrella Outdoor Patio Umbrella Market Umbrellas with Crank 1/2 Round Wall Umbrella 5 Sturdy Ribs UV Protection for Pool Garden Balcony Deck Beige**JEAREY**$60.20**4.5★277 rev](https://www.amazon.com/dp/B0G6YS93NC) [5**Best Choice Products 10ft Solar LED Offset Cantilever Hanging Market Patio Umbrella 8 Sturdy Ribs Easy Adjustment - Navy Blue**Best Choice Products**$101.25**4.1★11,686 rev](https://www.amazon.com/dp/B0863GFSVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella with 360 Rotation & Infinite Tilt Yarn-Dyed Fade-Resistant Canopy Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Cream**OLILAWN**$147.19**100 rev1mo ago](https://www.amazon.com/dp/B0H3Z6XTY9) [**OLILAWN 10FT Patio Umbrella with Base Cantilever Offset Outdoor Umbrella with 360 Rotation Infinite Tilt Yarn-Dyed Canopy for Patio Poolside Deck Backyard Wheat(NO LED LIGHTS)**OLILAWN**$164.59**100 rev1mo ago](https://www.amazon.com/dp/B0H3T61SL8) [**OLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella Fade-Resistant Yarn-Dyed Canopy with PU Coating 360 Rotation & Infinite Tilt Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Beige**OLILAWN**$150.04**95 rev6mo ago](https://www.amazon.com/dp/B0GDWR4SYS) [**NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Blue**NEWBULIG**$68.23**395 rev6mo ago](https://www.amazon.com/dp/B0GD7JNV6S) [**NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Red**NEWBULIG**$65.67**395 rev6mo ago](https://www.amazon.com/dp/B0GD79S8C3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLILAWN 10FT Cantilever Offset Patio Umbrella with Base Included Outdoor Patio Umbrella with 360 Rotation & Infinite Tilt Yarn-Dyed Fade-Resistant Canopy Heavy Duty 8-Rib Steel Frame for Patio Pool Deck Backyard Cream**OLILAWN**$147.19**4.6★**▲ 44%**](https://www.amazon.com/dp/B0H3Z6XTY9) [**NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Red**NEWBULIG**$65.67**4.0★**▲ 44%**](https://www.amazon.com/dp/B0GD79S8C3) [**OLILAWN 10FT Patio Umbrella with Base Cantilever Offset Outdoor Umbrella with 360 Rotation Infinite Tilt Yarn-Dyed Canopy for Patio Poolside Deck Backyard Wheat(NO LED LIGHTS)**OLILAWN**$164.59**4.6★**▲ 44%**](https://www.amazon.com/dp/B0H3T61SL8) [**wikiwiki 10ft Patio Umbrella with Base Included Outdoor Offset Cantilever Umbrella with Sandbag Base for Backyard Garden and Pool Easy to Tilt and Crank Royal Blue**wikiwiki**$106.71**4.3★**▲ 44%**](https://www.amazon.com/dp/B0FY3GZFD9) [**Best Choice Products 10ft Solar LED Offset Cantilever Hanging Market Patio Umbrella 8 Sturdy Ribs Easy Adjustment - Navy Blue**Best Choice Products**$101.25**4.1★**▲ 30%**](https://www.amazon.com/dp/B0863GFSVM)
**~~View all trending →~~**
## **What buyers say about sun umbrella with stand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Amazing quality”*
**Assembly/Installation**14%
*“Easy to put up”*
**Value For Money**12%
*“Fair price”*
**Strength**8%
*“is very happy with the sturdier construction”*
**Sun Shade/Wind Shield**8%
*“Fabulous shade provided on a sunny day”*
**Durability**4%
*“Durable construction”*
**Size-Overall**4%
*“great size for the price”*
**Color**4%
*“Good color”*
**Ease Of Use**4%
*“Easy to Use”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
### **What buyers complain about **
**Durability**22%
*“Broke within one week”*
**Quality-Overall**12%
*“However quality seems a bit cheap”*
**Strength**6%
*“Very flimsy”*
**Assembly/Installation**5%
*“Difficult to assemble”*
**Size-Overall**4%
*“the opening was too small”*
**Weight Heavy**3%
*“was very bulky”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are terrible”*
**Functionality-Overall**3%
*“it doesnt work”*
**Material Quality**3%
*“The material feels pretty thin”*
**Value For Money**2%
*“Disappointing at this price that this is how both came”*
### **Top return reasons **
**Size-Overall**32%
**Color**11%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**6%
**Mechanism Issues**5%
**Material Quality**5%
**Value For Money**4%
**Functionality-Overall**4%
**Strength**3%
**Quality-Overall**3%
## **Common questions**
- **Is sun umbrella with stand profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 110 tracked products. 42 of 46 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the sun umbrella with stand niche?**
- 51 brands and 71 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in sun umbrella with stand?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.9%.
- **When does demand for sun umbrella with stand peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the sun umbrella with stand niche?**
- Listings span $38.30–$541.79; the average listing price is $157.82 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.
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