---
title: "Sun Shade Umbrella — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sun-shade-umbrella"
last_updated: "2026-08-09T22:28:13.561Z"
locale: en
meta:
description: "Niche score 62/100 · $183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Shade Umbrella — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **sun shade umbrella**
**Worth a look**
Shows demand growing +183.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 97Conversion 21Competition 88Returns 49Price range 54Avg price 95Brand share 65Review moat 24Quality gap 62
**Growth**
**Incredible****+183.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$42.29**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.75–$167.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$183K**
$183K/yr · 259K searches
**Review moat**
**Bad****5,525.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sun shade umbrella is a $183K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun shade umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$169K–$211K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**66%**
Top 20: 92%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**31%**
- AMMSUN33% - Sport-Brella17% - Wondershade8% - XLINGZA4% - BAODINI4% - LOTTAFUN3%
## **Demand**
Weekly Amazon search volume, last 18 weeks — +183.7% search growth over the last 90 days.
13K8KSpike '26Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sun-shade-umbrella/trend)
## **Top sun shade umbrella search terms**
- **ammsun beach umbrella**26K/yr+202.3%2.6% conv. - **sun shade umbrella**28K/yr+175.4%1.0% conv. - **shade umbrella portable**25K/yr+128.8%1.0% conv. - **fishing umbrella**19K/yr+156.5%0.7% conv. - **portable shade umbrella**18K/yr+167.9%1.1% conv. - **camping umbrella**19K/yr+131.8%0.5% conv. - **portable sun umbrella**14K/yr+208.5%1.0% conv. - **sunshade umbrella**16K/yr+304.7%2.0% conv. - **portable pool umbrella**10K/yr+672.8%1.5% conv. - **portable umbrella shade**7K/yr+633.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sun-shade-umbrella/search-terms)
## **Top sun shade umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige**AMMSUN**$57.81**4.6★1,348 rev](https://www.amazon.com/dp/B0DKK4J3PB) [2**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue**AMMSUN**$56.08**4.6★915 rev](https://www.amazon.com/dp/B0BNM6QBDG) [3**AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UPF 50+ Protection Air Vent Tilt Patio Garden Pool Blue**AMMSUN**$56.03**4.5★2,083 rev](https://www.amazon.com/dp/B0BNKW9YWJ) [4**XLINGZA UPF 50+ Beach Umbrella with Adjustable Universal Clamp**XLINGZA**$28.88**4.1★1,318 rev](https://www.amazon.com/dp/B0BVFVHGB5) [5**Sport-Brella Versa-Brella 4-Way Swiveling Sun Umbrella (Firebrick Red) Regular**Sport-Brella**$19.65**4.2★27,823 rev](https://www.amazon.com/dp/B00HA2ZKFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Novabright 1 PC Mini Drink Umbrella with Base Desktop Table Umbrella for Drinks & Phones Portable Sunshade for Outdoor Patio Pool Camping Picnic(Classic Style Black)**Novabright**$20.91**18 rev4mo ago](https://www.amazon.com/dp/B0GS2BR46S) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.47**56 rev6mo ago](https://www.amazon.com/dp/B0GHM9LKCM) [**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.01**206 rev8mo ago](https://www.amazon.com/dp/B0G3T933LH) [**Noraling Mini Sun Shade Umbrella with Windproof Base Protects Drinks Phones and Devices from Sun Wind Debris and Light Rain for Pool Tabletop Camping Patio**Noraling**$20.85**31 rev1y ago](https://www.amazon.com/dp/B0FH4YD4BY) [**LOTTAFUN 6ft Beach Umbrella - Heavy Duty Wind Resistant UV 50+ Portable Sun Shade with Sand Anchor & Carry Bag Outdoor Folding Umbrella for Beach Pool Patio Garden (Blue Stripe) No Tilt The sand needs to exceed the spiral 6inch**LOTTAFUN**$29.25**513 rev1y ago](https://www.amazon.com/dp/B0DT4VNHCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.01**4.1★**▲ 94%**](https://www.amazon.com/dp/B0G3T933LH) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.47**4.8★**▲ 94%**](https://www.amazon.com/dp/B0GHM9LKCM) [**Novabright 1 PC Mini Drink Umbrella with Base Desktop Table Umbrella for Drinks & Phones Portable Sunshade for Outdoor Patio Pool Camping Picnic(Classic Style Black)**Novabright**$20.91**3.6★**▲ 85%**](https://www.amazon.com/dp/B0GS2BR46S) [**Umbrella Fishing Rig 5 Arms Alabama Rig Kit with Weedness Bait Lure Jigs Boat Trolling Willow Blade Ultralight Lures for Bass Crappie Stripers Trout Salmon**GLL**$25.78**4.3★**▲ 78%**](https://www.amazon.com/dp/B09P527RDC) [**SB VERSA BRELLA BLACK 1PK FES**Sport-Brella**$26.35**4.2★**▲ 78%**](https://www.amazon.com/dp/B0DD8PRB19)
**~~View all trending →~~**
## **What buyers say about sun shade umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The build quality feels solid”*
**Size-Overall**10%
*“Fits perfect on my vehicle”*
**Ease Of Use**9%
*“Easy to open”*
**Strength**8%
*“Extremely sturdy”*
**Value For Money**6%
*“Decent price”*
**Durability**5%
*“Material feels durable”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Assembly/Installation**4%
*“Easy installation”*
**Sun Shade/Wind Shield**4%
*“Great sun shade”*
**Compactness**3%
*“compact to store”*
### **What buyers complain about **
**Durability**18%
*“Broke in a week”*
**Size-Overall**12%
*“Bigger than expected”*
**Quality-Overall**11%
*“Not well made”*
**Strength**5%
*“Not strong at all”*
**Ease Of Use**5%
*“Not able to use”*
**Value For Money**3%
*“Not worth the price”*
**Material Quality**2%
*“The material is so thin”*
**Functionality-Overall**2%
*“not functional”*
**Advertised Vs Actual Product**2%
*“Picture is misleading”*
**Weight Heavy**2%
*“Heavier than I expected”*
### **Top return reasons **
**Size-Overall**39%
**Windshield Issues**8%
**Weight Heavy**5%
**Value For Money**4%
**Functionality-Overall**4%
**Strength**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Ease Of Use**3%
## **Common questions**
- **Is sun shade umbrella profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 75 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +183.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sun shade umbrella niche?**
- 33 brands and 80 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in sun shade umbrella?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.1%.
- **What does it cost to enter the sun shade umbrella niche?**
- Listings span $9.75–$167.61; the average listing price is $42.29 (sweet spot $15–$100). The average incumbent carries 5,525 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)