---
title: "Summer Door Mat — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/summer-door-mat"
last_updated: "2026-08-10T00:42:12.754Z"
locale: en
meta:
description: "Niche score 62/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Summer Door Mat — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **summer door mat**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 49Conversion 27Competition 96Returns 55Price range 61Avg price 95Brand share 96Review moat 55Quality gap 72
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$28.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.30–$148.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,289.28**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$159K**
$159K/yr · 253K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, summer door mat is a $159K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer door mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$86K–$115K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#3,907**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**82 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**33%**
Top 20: 68%
**Top-5 click share**
**17%**
Top 20: 44%
**Open market**
**63%**
- MAINEVENT11% - Tinideya7% - Evergreen Flag5% - Fttoyoly5% - Artoid Mode4% - BUAGETUP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +19.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/summer-door-mat/trend)
## **Top summer door mat search terms**
- **summer door mat**70K/yr+236.6%1.5% conv. - **double door mats outdoor**52K/yr+3.8%0.5% conv. - **summer front door mat**18K/yr+207.0%1.1% conv. - **spring front door mat**40K/yr-87.3%2.1% conv. - **double door outdoor mat**14K/yr+20.1%0.5% conv. - **hello matt for front door**10K/yr+20.4%2.3% conv. - **double door mat**11K/yr+6.4%0.6% conv. - **double front door mat**8K/yr+13.5%0.9% conv. - **boho welcome mat outdoor**6K/yr+17.3%0.3% conv. - **front door mat set**7K/yr-7.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/summer-door-mat/search-terms)
## **Top summer door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$3K3%$5K4%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor**BUAGETUP**$18.44**4.7★2,273 rev](https://www.amazon.com/dp/B09W31DP43) [2**Green and White Front Porch Rug 2X4.3Buffalo Plaid Checked Outdoor Rug Cotton Woven Washable Layering Door Mat for Welcome Mat Entryway Bedroom Living Room**KIhipIoe**$16.43**4.7★552 rev](https://www.amazon.com/dp/B0DQNXQQ79) [3**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.37**4.3★564 rev](https://www.amazon.com/dp/B0F3Y351TJ) [4**Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance**Sungea**$19.66**4.5★667 rev](https://www.amazon.com/dp/B0CRJP7KPZ) [5**Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$15.30**4.5★390 rev](https://www.amazon.com/dp/B09VKG94RZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kelarea Patriotic Door Mat Hello Summer 17 x 29 Artificial Coir Front Door Mats for Indepence Day Memorial Day 4th of July Doormat with Non-Slip Backing for Outside Entrance Porch**Kelarea**$15.74**46 rev4mo ago](https://www.amazon.com/dp/B0GRZXPRKC) [**APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor**APUDWN**$39.16**18 rev4mo ago](https://www.amazon.com/dp/B0GQSM65GK) [**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**4 rev5mo ago](https://www.amazon.com/dp/B0GMGNTZJ3) [**Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)**Fttoyoly**$19.81**82 rev5mo ago](https://www.amazon.com/dp/B0GCRC9SP3) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**39 rev6mo ago](https://www.amazon.com/dp/B0G4189B3Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kelarea Patriotic Door Mat Hello Summer 17 x 29 Artificial Coir Front Door Mats for Indepence Day Memorial Day 4th of July Doormat with Non-Slip Backing for Outside Entrance Porch**Kelarea**$15.74**4.4★**▲ 131%**](https://www.amazon.com/dp/B0GRZXPRKC) [**Green and White Front Porch Rug 2X4.3Buffalo Plaid Checked Outdoor Rug Cotton Woven Washable Layering Door Mat for Welcome Mat Entryway Bedroom Living Room**KIhipIoe**$16.43**4.7★**▲ 125%**](https://www.amazon.com/dp/B0DQNXQQ79) [**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**3.8★**▲ 123%**](https://www.amazon.com/dp/B0GMGNTZJ3) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**4.4★**▲ 115%**](https://www.amazon.com/dp/B0G4189B3Y) [**APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor**APUDWN**$39.16**3.3★**▲ 112%**](https://www.amazon.com/dp/B0GQSM65GK)
**~~View all trending →~~**
## **What buyers say about summer door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality mat”*
**Color**13%
*“Bright and colorful”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Size-Overall**7%
*“The size is generous”*
**Durability**6%
*“This mat is durable”*
**Value For Money**6%
*“Very affordable”*
**Design-Overall**5%
*“The design is simple”*
**Ease Of Cleaning**5%
*“it hasn't gotten too dirty yet”*
**Material Quality**3%
*“High-quality material”*
**Strength**3%
*“Great sturdy door mat”*
### **What buyers complain about **
**Thickness**14%
*“Not as thick as I anticipated”*
**Size-Overall**14%
*“To small”*
**Quality-Overall**12%
*“Horrible quality”*
**Color**9%
*“a faded color”*
**Durability**4%
*“Fall apart”*
**Value For Money**4%
*“half the price”*
**Advertised Vs Actual Product**3%
*“Looks NOTHING like the picture”*
**Strength**3%
*“Kind of flimsy”*
**Material Quality**2%
*“very thin material”*
**Flatness**2%
*“still can't get it to lay completely flat”*
### **Top return reasons **
**Size-Overall**47%
**Color**10%
**Material Quality**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Thin**5%
**Thickness**3%
**Strength**2%
**Value For Money**1%
**Flatness**1%
## **Common questions**
- **Is summer door mat profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 158 tracked products. 11 of 46 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the summer door mat niche?**
- 82 brands and 93 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in summer door mat?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.8%.
- **When does demand for summer door mat peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the summer door mat niche?**
- Listings span $9.30–$148.34; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.
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