---
title: "String of Turtles Live Plant — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/string-of-turtles-live-plant"
last_updated: "2026-08-09T22:30:45.102Z"
locale: en
meta:
description: "Niche score 54/100 · $19K/yr market · 74K searches/yr · $18.76 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $19K/yr market · 74K searches/yr · $18.76 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "String of Turtles Live Plant — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **string of turtles live plant**
**Worth a look**
Shows low returns (0.1%), but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 29Conversion 17Competition 64Returns 99Price range 64Avg price 84Brand share 75Review moat 65Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****884.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.96–$34.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 74K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, string of turtles live plant is a $19K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **string of turtles live plant market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$38K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,030**
- **Page quality**
- **0%**
- **Prime**
- **26%**
- **Sponsored**
- **63%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**40%**
- California Tropicals19% - Generic14% - Altman Plants8% - Hirt's Gardens6% - Plants for Pets6% - The Succulent Cult6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/string-of-turtles-live-plant/trend)
## **Top string of turtles live plant search terms**
- **string of turtles live plant**41K/yr+4.9%1.6% conv. - **string of turtles**12K/yr+18.0%1.3% conv. - **string of frogs plant live**8K/yr-13.5%1.5% conv. - **turtle plant**5K/yr-6.6%1.1% conv. - **string of turtles plant**5K/yr+8.9%1.1% conv. - **turtle vine plant live**3K/yr-20.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/string-of-turtles-live-plant/search-terms)
## **Top string of turtles live plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$94410%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**California Tropicals 4 String of Turtles Live Indoor House Plants - Mini Rooted Potted Tropical Garden Supplies - Fresh Leaf Easy Care Easy Plant Hanging Office Plant - Air Purification**California Tropicals**$19.96**4.4★179 rev](https://www.amazon.com/dp/B091GGVMGH) [2**Live String of Turtles Plant Peperomia Prostrata 2-Inch Pot Indoor Trailing Houseplant**Generic**$13.32**3.4★7 rev](https://www.amazon.com/dp/B0FSDXCCN1) [3**String of Turtles Live Plant Hanging Basket Pet Friendly Live Indoor Plants Peperomia prostrata Succulent Real Houseplant Non-Toxic Houseplants for Home or Office**Altman Plants**$27.85**4.7★4 rev](https://www.amazon.com/dp/B0GQ62W36H) [4**String of Hearts/Turtles/Peace Sign/Cross - Peperomia prostrata- 2.5 Pot**Hirt's Gardens**$13.04**4.1★326 rev](https://www.amazon.com/dp/B07YKXSP8V) [5**String of Turtles Plant Live Succulent Trailing Vine Indoor Houseplant Live in Pot**HILROQG**$21.27**3.3★52 rev](https://www.amazon.com/dp/B0FF9F2Q5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**String of Turtles Live Plant Hanging Basket Pet Friendly Live Indoor Plants Peperomia prostrata Succulent Real Houseplant Non-Toxic Houseplants for Home or Office**Altman Plants**$27.85**4 rev4mo ago](https://www.amazon.com/dp/B0GQ62W36H) [**String of Frogs Live Plant - 2 Vine Houseplant - Ficus pumila Quercifolia - Easy Care Houseplant - Bright Indirect Light - Low Maitenance**Generic**$14.20**5 rev9mo ago](https://www.amazon.com/dp/B0FT6FY5HC) [**Live String of Turtles Plant Peperomia Prostrata 2-Inch Pot Indoor Trailing Houseplant**Generic**$13.32**7 rev9mo ago](https://www.amazon.com/dp/B0FSDXCCN1) [**String of Turtles Live Plant in Pot Trailing Succulent Plant Hanging Vine Live Indoor Houseplant**AVERAR**$25.86**3 rev10mo ago](https://www.amazon.com/dp/B0FQJ6QPFN) [**Mountain Crest Gardens Trailing & Strings Succulent Pack - 12 Live Plants in 2 Inch Pots - Real Succulents for Hanging Planters Home Decor and DIY Arrangements**Mountain Crest Gardens**$34.69**51 rev11mo ago](https://www.amazon.com/dp/B0FK6MXSS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**String of Turtles Live Plant Hanging Basket Pet Friendly Live Indoor Plants Peperomia prostrata Succulent Real Houseplant Non-Toxic Houseplants for Home or Office**Altman Plants**$27.85**4.7★**▲ 235%**](https://www.amazon.com/dp/B0GQ62W36H) [**String of Dolphins Plant Live Succulents Succulents Plants Live in Hanging Planter Succulents Live Plants Indoor Plants Live Houseplants Hanging Plants Live Succulent Plants Live by Plants for Pets**Plants for Pets**$18.23**4.2★**▲ 187%**](https://www.amazon.com/dp/B09TQFTX17) [**String of Turtles Live Plant in Pot Trailing Succulent Plant Hanging Vine Live Indoor Houseplant**AVERAR**$25.86**3.5★**▲ 182%**](https://www.amazon.com/dp/B0FQJ6QPFN) [**Variegated String of Hearts Hanging Basket Ceropegia linearis Woodii String of Hearts Plant Live Succulents Plants Live Houseplants House Plants Indoors Live Indoor House Plants by Plants for Pets**Plants for Pets**$23.31**4.6★**▲ 110%**](https://www.amazon.com/dp/B0CPL6YKDY) [**Shop Succulents String of Dolphins Hanging Succulent Senecio Peregrinus Fully Rooted Live 6 Succulent Plant with Hanger Low Maintenance Indoor Plant Trailing Succulents Gift & Garden**Shop Succulents**$23.91**3.9★**▲ 104%**](https://www.amazon.com/dp/B0DC21P6PK)
**~~View all trending →~~**
## **What buyers say about string of turtles live plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**53%
*“Very healthy plants”*
**Advertised Vs Actual Product**9%
*“Just as advertised”*
**Quality-Overall**8%
*“Good variety”*
**Value For Money**6%
*“Worth it”*
**Size-Overall**5%
*“Perfect size”*
**Gifting Purpose**2%
*“This was a gift”*
**Color**2%
*“a good color”*
**Thickness**2%
*“A thick plant”*
**Moist/Dry**1%
*“moisture content perfect”*
**Ease Of Use**1%
*“Easy care”*
### **What buyers complain about **
**Size-Overall**22%
*“Its a little short”*
**Plant Growth**21%
*“It has never flowered”*
**Advertised Vs Actual Product**20%
*“Doesn't look like picture”*
**Durability**10%
*“Died within one week”*
**Value For Money**6%
*“Way over priced”*
**Moist/Dry**6%
*“It came worrisomely dry”*
**Quality-Overall**4%
*“Disappointed in quality”*
**Contamination**1%
*“unfortunately my Purple String of Bananas had mealy bugs”*
**Natural Resource Wastage**1%
*“Waste of $$ Died soon after purchase”*
**Color**1%
*“NOT as colorful as photo shows”*
### **Top return reasons **
**Plant Growth**33%
**Advertised Vs Actual Product**19%
**Moist/Dry**13%
**Size-Overall**9%
**Defective Material/Parts**6%
**Durability**4%
**Value For Money**3%
**Leak-Proof**2%
**Quality-Overall**2%
**Contamination**2%
## **Common questions**
- **Is string of turtles live plant profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 27 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the string of turtles live plant niche?**
- 17 brands and 18 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in string of turtles live plant?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for string of turtles live plant peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the string of turtles live plant niche?**
- Listings span $3.96–$34.69; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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