---
title: "Street Signs — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/street-signs"
last_updated: "2026-08-09T22:30:16.198Z"
locale: en
meta:
description: "Niche score 55/100 · $179K/yr market · 656K searches/yr · $20.02 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $179K/yr market · 656K searches/yr · $20.02 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Street Signs — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **street signs**
**Worth a look**
Shows low returns (0.7%), but weak search conversion (1.4%) keeps it on the watch list.
Market size 36Growth 35Conversion 17Competition 69Returns 96Price range 88Avg price 88Brand share 78Review moat 62Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.38–$88.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,002.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$179K**
$179K/yr · 656K searches
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, street signs is a $179K/yr Amazon United States market (656K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **street signs market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$120K–$160K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,722**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**57%**
Top 20: 94%
**Top-5 click share**
**44%**
Top 20: 79%
**Open market**
**39%**
- My Sign Center22% - Sigo Signs13% - Faittoo9% - SmartSign8% - SignsAndTagsOnline6% - HANTAJANSS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/street-signs/trend)
## **Top street signs search terms**
- **street signs**176K/yr+12.9%0.6% conv. - **road signs**75K/yr+4.7%0.5% conv. - **street sign**66K/yr-4.9%0.5% conv. - **custom street sign**52K/yr+19.3%1.1% conv. - **street signs for bedroom**54K/yr-10.0%0.3% conv. - **traffic signs**40K/yr-7.8%0.2% conv. - **street signs customized**26K/yr+37.7%0.9% conv. - **road sign**22K/yr+2.2%0.4% conv. - **road signs metal**15K/yr+62.9%0.5% conv. - **road signs room decor**25K/yr-25.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/street-signs/search-terms)
## **Top street signs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom Street Sign Road and Address Sign 8 Colors Reflective Option Mounting 4x18 Inch Thick Rust-Free AlumaBond USA Made by My Sign Center (Classic)**My Sign Center**$28.44**4.6★1,039 rev](https://www.amazon.com/dp/B09BNYFSLB) [2**Custom Street Sign Personalized Street Sign Customizable Novelty Road Green Background Sign 18x4 Inches ACM Fade Resistant Made in USA by Sigo Signs**Sigo Signs**$17.92**4.6★257 rev](https://www.amazon.com/dp/B0B75QLNRR) [3**Customized Green Road Sign Personalized Novelty Street Sign**SignsAndTagsOnline**$21.43**4.7★2,089 rev](https://www.amazon.com/dp/B07VZ18Z8Q) [4**HANTAJANSS Vintage-Style Route 66 Metal Sign - Retro Road Wall Art for Man Cave/Garage/Bedroom - 12x12-Inch Durable Stainless Steel Sign with Pre-Drilled Holes & Nameplate Slot**HANTAJANSS**$8.38**4.8★5,064 rev](https://www.amazon.com/dp/B078KWYTNL) [5**Personalized Street Sign & Road Sign for Kids. Custom Street Sign 12x3 in metal with Your Own Custom Text Size & Color. Ideal for Kids Room Mancave Decor for Dad or mom outdoor garden**InkMyPlate**$12.99**4.6★106 rev](https://www.amazon.com/dp/B0CV5S3H3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Street Sign 4x16in Custom Sign With Your Photo Text Logo For Street Business Workplace Home Cafe Bar For Outside Or Inside Use**Generic**$9.79**27 rev5mo ago](https://www.amazon.com/dp/B0GHNXTKGG) [**Custom Metal Street Signs 6 * 24inches Persionalized road sign Aluminum weatherproof meatl 8sizes reflective options Road direction signs for supermarket business home bedroom**Repaly**$30.51**12 rev6mo ago](https://www.amazon.com/dp/B0GFMYMS8N) [**16x4 Custom Street Sign Personalized Street Signs Metal Road Sign for Outdoors Customized Aluminum Road Sign**Basic Fundamentals**$16.49**19 rev9mo ago](https://www.amazon.com/dp/B0FSF8ZC3H) [**Custom Rustic Sign Personalized Decor Street Signs 3x12 Inches ACM Fade Resistant Made in USA by Sigo Signs**Sigo Signs**$13.57**561 rev1y ago](https://www.amazon.com/dp/B0DQQV7GPZ) [**wondever 25 Pieces Traffic Road Signs Wall Stickers Stop Street Transportation Signs Peel and Stick Wall Art Decals for Kids Bedroom Classroom Playroom**wondever**$12.75**50 rev2y ago](https://www.amazon.com/dp/B0D5Y7G9QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Metal Street Signs 6 * 24inches Persionalized road sign Aluminum weatherproof meatl 8sizes reflective options Road direction signs for supermarket business home bedroom**Repaly**$30.51**3.8★**▲ 285%**](https://www.amazon.com/dp/B0GFMYMS8N) [**TESCCA 16 x 4 Wall Decoration Road Sign Office Label Personalized Lettering Design Custom Metal Tin Sign Customized Text Warning Safety Notice Sign**TESCCA**$15.36**4.6★**▲ 264%**](https://www.amazon.com/dp/B09BG7LGPT) [**TESCCA 16 X 4 Personalized road street sign with or without arrow icon direction sign yard patio garage office way custom metal sign (arrow icon on the right)**TESCCA**$15.45**4.6★**▲ 182%**](https://www.amazon.com/dp/B09GMN4J8V) [**Custom Street Sign 4x16in Custom Sign With Your Photo Text Logo For Street Business Workplace Home Cafe Bar For Outside Or Inside Use**Generic**$9.79**4.1★**▲ 118%**](https://www.amazon.com/dp/B0GHNXTKGG) [**Custom Street Sign Road and Address Sign 8 Colors Reflective Option Mounting 4x18 Inch Thick Rust-Free AlumaBond USA Made by My Sign Center (Classic)**My Sign Center**$28.44**4.6★**▲ 96%**](https://www.amazon.com/dp/B09BNYFSLB)
**~~View all trending →~~**
## **What buyers say about street signs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“incredibly well made”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Value For Money**7%
*“Worth the money”*
**Design-Overall**6%
*“Looks perfect”*
**Material Quality**4%
*“Durable and professional materials”*
**Color**4%
*“The colors are bright”*
**Strength**4%
*“Not flimsy”*
**Gifting Purpose**4%
*“great gift idea”*
**Size-Overall**4%
*“Perfect size”*
**Durability**3%
*“Durable”*
### **What buyers complain about **
**Value For Money**16%
*“I was charged $5.99 for shipping per item”*
**Size-Overall**16%
*“Not large enough”*
**Adhesion/Stickiness**7%
*“Dont plan on removing these cheap stickers easily”*
**Strength**6%
*“are flimsy”*
**Quality-Overall**6%
*“These are so cheaply made”*
**Color**6%
*“Very disappointed in the orange background color which turned out lighter/more yellowish than expected”*
**Mounting**5%
*“I ordered sign with no mounting holes”*
**Advertised Vs Actual Product**4%
*“This is my fault for not believing the size of the text in the image after I typed it in”*
**Material Quality**4%
*“feels like its made from plastic”*
**Durability**4%
*“They dont last for years I was just thinking about re buying could your company send me same thing again”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**7%
**Value For Money**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Defective Material/Parts**4%
**Strength**2%
**Color**2%
**Thin**2%
## **Common questions**
- **Is street signs profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the street signs niche?**
- 25 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in street signs?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for street signs peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the street signs niche?**
- Listings span $8.38–$88.79; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.
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