---
title: "Stainless Steel Griddle Pan — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/stainless-steel-griddle-pan"
last_updated: "2026-08-05T21:28:17.468Z"
locale: en
meta:
description: "Niche score 52/100 · $188K/yr market. Prices mostly outside the sweet spot ($24.57–$1095.28) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $188K/yr market. Prices mostly outside the sweet spot ($24.57–$1095.28) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stainless Steel Griddle Pan — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **stainless steel griddle pan**
**Worth a look**
Shows no brand lock-in (top 5 brands take 55% of clicks), but prices mostly outside the sweet spot ($24.57–$1095.28) keeps it on the watch list.
Market size 38Growth 56Conversion 16Competition 75Returns 30Price range 7Avg price 66Brand share 80Review moat 46Quality gap 78
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****$127.45**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+30.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,853.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$188K**
$188K/yr · 114K searches
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$24.57–$1095.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, stainless steel griddle pan is a $188K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stainless steel griddle pan market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$127K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**38%**
- Skyflame18% - onlyfire12% - Stanbroil9% - La Bolata8% - Direct Store7% - VEVOR7%
## **Demand**
Weekly Amazon search volume, last 14 weeks — +30.3% search growth over the last 90 days.
3K2KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/stainless-steel-griddle-pan/trend)
## **Top stainless steel griddle pan search terms**
- **stainless steel griddle for gas grill**15K/yr+103.7%1.2% conv. - **stainless steel flat top griddle**13K/yr+101.5%0.1% conv. - **stainless griddle**17K/yr+31.0%0.4% conv. - **stainless steel flat top grill**13K/yr+40.8%0.2% conv. - **stainless steel griddle pan**28K/yr-23.8%0.8% conv. - **stainless steel outdoor griddle**5K/yr+71.9%0.1% conv. - **stainless steel griddle top**3K/yr+106.1%0.5% conv. - **stainless steel griddle for stovetop**7K/yr+22.9%0.4% conv. - **stainless steel pancake griddle**3K/yr+11.9%0.1% conv. - **le griddle**3K/yr+33.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/stainless-steel-griddle-pan/search-terms)
## **Top stainless steel griddle pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skyflame Universal Stainless Steel Griddle Flat Top Plate with Even Heating Bracing for BBQ Charcoal/Gas Grills Camping Tailgating and Parties 17 x 13**Skyflame**$62.33**4.3★911 rev](https://www.amazon.com/dp/B07GDJW3CL) [2**only fire Universal Stainless Steel Cooking Griddle Flat Top Plate Insert with Grease Groove and Handles for Gas and Charcoal Grills Tailgating Camping and Parties 23 x 16**onlyfire**$76.10**4.3★3,316 rev](https://www.amazon.com/dp/B06Y4LWYNJ) [3**Flat Top Gas Griddle Grill with Stainless Steel Griddle Includes Dust Cover & Regulator Perfect for Camping & Tailgating (4-Burner)**La Bolata**$155.43**4.2★12 rev](https://www.amazon.com/dp/B0FZ4GLH2W) [4**Direct Store Parts DS125 Stainless Steel BBQ Cooking Griddle Universal Flat Top Griddle with 2 Handles for Most Gas Grills W12.5D16H2.75 Heavy Duty Stainless Steel Griddle 1PC Small Size**Direct Store**$41.03**4.3★184 rev](https://www.amazon.com/dp/B0CT35Z5XN) [5**Skyflame Universal Stainless Steel Griddle Plate with Even Heating Bracing for BBQ Charcoal/Gas Grills 23 x 16 Rectangular Hibachi Flat Top Griddle for Indoor/Outdoor Cooking**Skyflame**$74.67**4.3★911 rev](https://www.amazon.com/dp/B08L4DFCC1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 23X16**FOZHUANWU**$127.42**5 rev4mo ago](https://www.amazon.com/dp/B0GJZYD4QD) [**LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating**LMNOCHM**$152.97**26 rev4mo ago](https://www.amazon.com/dp/B0GQ3L4YGX) [**Upgraded Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 16X12**FOZHUANWU**$106.18**5 rev5mo ago](https://www.amazon.com/dp/B0GK18MGS1) [**16 x 13 Stainless Steel Flat Top Griddle for Gas & Charcoal Grills Universal Design for Outdoor & Home Cooking with Grease Groove & Removable Handle Ideal for Tailgating & Backyard Parties**DeintYei**$70.85**10 rev6mo ago](https://www.amazon.com/dp/B0GJ5HPWL8) [**Flat Top Gas Griddle Grill with Stainless Steel Griddle Includes Dust Cover & Regulator Perfect for Camping & Tailgating (4-Burner)**La Bolata**$155.43**12 rev8mo ago](https://www.amazon.com/dp/B0FZ4GLH2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 23X16**FOZHUANWU**$127.42**4.7★**▲ 180%**](https://www.amazon.com/dp/B0GJZYD4QD) [**LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating**LMNOCHM**$152.97**4.1★**▲ 179%**](https://www.amazon.com/dp/B0GQ3L4YGX) [**Flat Top Gas Griddle Grill with Stainless Steel Griddle Includes Dust Cover & Regulator Perfect for Camping & Tailgating (4-Burner)**La Bolata**$155.43**4.2★**▲ 176%**](https://www.amazon.com/dp/B0FZ4GLH2W) [**16 x 13 Stainless Steel Flat Top Griddle for Gas & Charcoal Grills Universal Design for Outdoor & Home Cooking with Grease Groove & Removable Handle Ideal for Tailgating & Backyard Parties**DeintYei**$70.85**4.8★**▲ 159%**](https://www.amazon.com/dp/B0GJ5HPWL8) [**Upgraded Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 16X12**FOZHUANWU**$106.18**4.7★**▲ 117%**](https://www.amazon.com/dp/B0GK18MGS1)
**~~View all trending →~~**
## **What buyers say about stainless steel griddle pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great product from Tramontina”*
**Ease Of Cleaning**10%
*“easy to clean up”*
**Size-Overall**7%
*“Good fit”*
**Value For Money**6%
*“Good value”*
**Cooking Experience**6%
*“Cooks well”*
**Baking**5%
*“Great pan”*
**Strength**4%
*“The included tools are sturdy”*
**Durability**4%
*“seems really durable”*
**Grilling**3%
*“Fits my grill perfectly”*
**Advertised Vs Actual Product**3%
*“better than expected”*
### **What buyers complain about **
**Weight Heavy**9%
*“This was so much heavier than expected”*
**Heating**7%
*“Now it doesn't heat”*
**Adhesion/Stickiness**7%
*“Sticky”*
**Rusts/Corrodes**7%
*“Rusted in less than 2 months”*
**Quality-Overall**7%
*“Bad Quality”*
**Size-Overall**6%
*“I cant give 5 stars for something that doesnt fit right for the amount it cost”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Durability**4%
*“Broken”*
**Heat Resistance**4%
*“does take a while to heat up”*
**Advertised Vs Actual Product**3%
*“Contrary to website description”*
### **Top return reasons **
**Size-Overall**39%
**Weight Heavy**11%
**Rusts/Corrodes**8%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**5%
**Functionality-Overall**4%
**Heating**3%
**Product Condition**2%
**Quality-Overall**2%
## **Common questions**
- **Is stainless steel griddle pan profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the stainless steel griddle pan niche?**
- 28 brands and 105 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in stainless steel griddle pan?**
- Top complaints mined from reviews: Weight Heavy, Heating, Adhesion/Stickiness. The return rate is 4.6%.
- **What does it cost to enter the stainless steel griddle pan niche?**
- Listings span $24.57–$1095.28; the average listing price is $127.45 (sweet spot $15–$100). The average incumbent carries 1,854 reviews — the moat a new listing must climb.
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