---
title: "Trend — square umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/square-umbrella/trend"
last_updated: "2026-08-10T05:03:00.120Z"
locale: en
meta:
  description: "Niche score 64/100 · $83K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $83K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — square umbrella - Flapen"
---

# **square umbrella**

**Worth a look**

Shows demand growing +183.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 97Conversion 15Competition 93Returns 62Price range 27Avg price 75Brand share 89Review moat 60Quality gap 81

**Growth**

**Incredible****+183.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$99.44**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,105.84**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$21.03–$313.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$83K**

$83K/yr · 70K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend