---
title: "Products — spring door mats - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/spring-door-mats/products"
last_updated: "2026-08-07T18:55:11.254Z"
locale: en
meta:
  description: "Niche score 57/100 · $52K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $52K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — spring door mats - Flapen"
---

# **spring door mats**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 19Conversion 32Competition 97Returns 64Price range 79Avg price 89Brand share 96Review moat 69Quality gap 63

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.22–$41.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****744.75**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 99K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products