---
title: "Trend — spring door mat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/spring-door-mat/trend"
last_updated: "2026-08-10T08:57:27.223Z"
locale: en
meta:
  description: "Niche score 60/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — spring door mat - Flapen"
---

# **spring door mat**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 1Conversion 33Competition 95Returns 65Price range 80Avg price 87Brand share 92Review moat 74Quality gap 68

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.30–$39.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****542.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$317K**

$317K/yr · 601K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-47.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend