---
title: "Spring Door Mat — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/spring-door-mat"
last_updated: "2026-08-10T01:59:12.199Z"
locale: en
meta:
description: "Niche score 60/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spring Door Mat — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **spring door mat**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 1Conversion 33Competition 95Returns 65Price range 80Avg price 87Brand share 92Review moat 74Quality gap 68
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.30–$39.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****542.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$317K**
$317K/yr · 601K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-47.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, spring door mat is a $317K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spring door mat market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$249K–$299K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#4,786**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**43%**
Top 20: 74%
**Top-5 click share**
**20%**
Top 20: 49%
**Open market**
**54%**
- MAINEVENT15% - Fttoyoly11% - Tinideya6% - Othilic5% - Artoid Mode5% - Calloway Mills4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -47.9% search growth over the last 90 days.
60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 51.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/spring-door-mat/trend)
## **Top spring door mat search terms**
- **summer door mat**70K/yr+236.6%1.5% conv. - **spring door mat**227K/yr-88.5%2.1% conv. - **summer doormat**19K/yr+426.1%1.0% conv. - **summer front door mat**18K/yr+207.0%1.1% conv. - **summer welcome mat**19K/yr+222.3%1.8% conv. - **summer outdoor mat**16K/yr+274.3%1.2% conv. - **summer welcome mat outdoor**12K/yr+402.8%2.1% conv. - **floral door mat**23K/yr-8.2%0.6% conv. - **summer door mat outdoor**12K/yr+149.6%1.6% conv. - **spring outdoor mat**46K/yr-86.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/spring-door-mat/search-terms)
## **Top spring door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.37**4.3★564 rev](https://www.amazon.com/dp/B0F3Y351TJ) [2**Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$15.30**4.5★390 rev](https://www.amazon.com/dp/B09VKG94RZ) [3**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**4.4★39 rev](https://www.amazon.com/dp/B0G4189B3Y) [4**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★69 rev](https://www.amazon.com/dp/B0BVL7V1KN) [5**Door Mat Floral 30x17 Inch Flower Doormat Coir Welcome Mat Spring Summer**MAINEVENT**$25.83**4.8★169 rev](https://www.amazon.com/dp/B0DKT7RGKH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**4 rev5mo ago](https://www.amazon.com/dp/B0GMGNTZJ3) [**Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)**Fttoyoly**$19.81**82 rev5mo ago](https://www.amazon.com/dp/B0GCRC9SP3) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**39 rev6mo ago](https://www.amazon.com/dp/B0G4189B3Y) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 x 29.5 (Welcome)**Fttoyoly**$20.26**23 rev6mo ago](https://www.amazon.com/dp/B0G416WCDP) [**Fttoyoly Spring Door Mat for Front Door Welcome Matt Outdoor with California Poppies Design Cute Boho Doormat Indoor Entrance Perfect for Spring Porch Decor 17 x 29.5 - Orange**Fttoyoly**$19.70**82 rev7mo ago](https://www.amazon.com/dp/B0FXF9MB9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Green and White Front Porch Rug 2X4.3Buffalo Plaid Checked Outdoor Rug Cotton Woven Washable Layering Door Mat for Welcome Mat Entryway Bedroom Living Room**KIhipIoe**$16.43**4.7★**▲ 180%**](https://www.amazon.com/dp/B0DQNXQQ79) [**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**3.8★**▲ 168%**](https://www.amazon.com/dp/B0GMGNTZJ3) [**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★**▲ 158%**](https://www.amazon.com/dp/B0BVL7V1KN) [**ZIHEAN Hello Summer Flip Flop Door Mat Non Slip Rubber Summer Slippers Welcome Doormat Seasonal Spring Holiday Low-Profile Floor Mat for Indoor Outdoor 17 x 29 Inch**ZIHEAN**$12.54**4.5★**▲ 126%**](https://www.amazon.com/dp/B0CXJ6YWKN) [**Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)**Tinideya**$29.04**3.0★**▲ 121%**](https://www.amazon.com/dp/B0DT14Y6PG)
**~~View all trending →~~**
## **What buyers say about spring door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Beautiful colors”*
**Quality-Overall**19%
*“Good quality mat”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Size-Overall**6%
*“good size mat”*
**Value For Money**5%
*“Very affordable”*
**Design-Overall**5%
*“The design is really cute”*
**Durability**5%
*“The coir material feels durable”*
**Ease Of Cleaning**3%
*“it hasn't gotten too dirty yet”*
**Thickness**2%
*“The mat is really thick”*
**Material Quality**2%
*“High-quality material”*
### **What buyers complain about **
**Thickness**16%
*“It's not as thick as some mats”*
**Size-Overall**13%
*“just a little narrow”*
**Quality-Overall**12%
*“Not the quality I was expecting”*
**Color**10%
*“Muted Colors”*
**Durability**4%
*“Fall apart”*
**Advertised Vs Actual Product**3%
*“The pictures are a bit deceiving”*
**Value For Money**3%
*“overpriced”*
**Material Quality**2%
*“Material was not as expected”*
**Strength**2%
*“Kind of flimsy”*
**Suitable For Outdoor**2%
*“not an outdoor mat”*
### **Top return reasons **
**Size-Overall**36%
**Color**14%
**Material Quality**10%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Thin**7%
**Thickness**4%
**Strength**2%
**Value For Money**1%
**Functionality-Overall**1%
## **Common questions**
- **Is spring door mat profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 111 tracked products. 10 of 36 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the spring door mat niche?**
- 61 brands and 68 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in spring door mat?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.4%.
- **When does demand for spring door mat peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 51.5× the quietest.
- **What does it cost to enter the spring door mat niche?**
- Listings span $9.30–$39.51; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.
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