---
title: "Trend — speak friend and enter doormat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/speak-friend-and-enter-doormat/trend"
last_updated: "2026-08-10T09:19:49.089Z"
locale: en
meta:
  description: "Niche score 57/100 · $41K/yr market · 47K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $41K/yr market · 47K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — speak friend and enter doormat - Flapen"
---

# **speak friend and enter doormat**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 29Conversion 42Competition 73Returns 95Price range 76Avg price 95Brand share 60Review moat 93Quality gap 76

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.09**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****134.07**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.50–$39.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$41K**

$41K/yr · 47K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend