---
title: "Spade — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/spade"
last_updated: "2026-08-06T23:48:02.161Z"
locale: en
meta:
description: "Niche score 50/100 · $59K/yr market · 83K searches/yr · $24.61 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $59K/yr market · 83K searches/yr · $24.61 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spade — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **spade**
**Worth a look**
Shows low returns (0.7%), but a small market ($59K/yr) keeps it on the watch list.
Market size 15Growth 59Conversion 36Competition 52Returns 97Price range 79Avg price 95Brand share 48Review moat 45Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.72–$61.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,997.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, spade is a $59K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spade market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**19%**
- Fiskars36% - MECHEER16% - VNIMTI10% - Root Slayer8% - Kemaier6% - ZUZUAN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/spade/trend)
## **Top spade search terms**
- **spade**76K/yr+33.9%5.1% conv. - **sharp shovel**3K/yr+47.1%1.6% conv. - **digging spade**4K/yr+40.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/spade/search-terms)
## **Top spade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard**Fiskars**$8.65**4.8★8,277 rev](https://www.amazon.com/dp/B004S0PGPM) [2**Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange**MECHEER**$6.06**4.6★1,248 rev](https://www.amazon.com/dp/B0CGD955DW) [3**Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red**Root Slayer**$58.92**4.8★11,719 rev](https://www.amazon.com/dp/B01M1CCIWH) [4**Fiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and Turf**Fiskars**$34.00**4.7★4,559 rev](https://www.amazon.com/dp/B000BX4SLS) [5**Fiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard Tools**Fiskars**$3.72**4.4★1,752 rev](https://www.amazon.com/dp/B0002YVDSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOLEIYA Drain Spade 45 Inch Heavy Duty Sharp Shooter Shovel with Fiberglass Handle D-Grip Digging Shovel for Gardening Planting Trenching & Transplanting**KOLEIYA**$32.60**55 rev1y ago](https://www.amazon.com/dp/B0DZH94XY7) [**Garden Shovel Trowel Garden Tool Set 2 Pack Heavy Duty Gardening Tools Set Include Wide Garden Trowel Hand Shovel with Measurement Mark Small Shovels for Gardening Digging Planting Transplanting**MECHEER**$9.60**272 rev2y ago](https://www.amazon.com/dp/B0D2R7W1DN) [**Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels**DIOVPLX**$19.72**395 rev2y ago](https://www.amazon.com/dp/B0CW321HY4) [**Nohovu Spade Shovel for Digging Heavy Duty Shovel with D-Handle Trench Shovel for Gardening 45 Inches**Dikuyeel**$31.30**195 rev2y ago](https://www.amazon.com/dp/B0CQQGBPR4) [**VNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 Inches**VNIMTI**$33.64**216 rev2y ago](https://www.amazon.com/dp/B0CGZCRVY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garden Tools Set 3 Pack Heavy Duty Gardening Tools Set Include Garden Shovel Transplant Trowel and Hand Rake with Ergonomic Handle Aluminum Alloy Lawn for Planting Orange**MECHEER**$10.15**4.7★**▲ 108%**](https://www.amazon.com/dp/B0CGHGQ96X) [**Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red**Root Slayer**$58.92**4.8★**▲ 84%**](https://www.amazon.com/dp/B01M1CCIWH) [**ZUZUAN Garden Tool Set 3 Pack Aluminum Heavy Duty Gardening Kit Includes Hand Trowel Transplant Trowel and Cultivator Hand Rake with Soft Rubberized Non-Slip Ergonomic Handle Garden Gifts**ZUZUAN**$12.11**4.7★**▲ 82%**](https://www.amazon.com/dp/B083QJYTKX) [**Fiskars 3-in-1 Garden Tool Set Polished Cast-Aluminum Heads for Rust Resistance Heavy-Duty Trowel Transplanter & Cultivator for Digging and Planting Non-Slip SoftGrip Handles Reduce Fatigue**Fiskars**$24.30**4.8★**▲ 54%**](https://www.amazon.com/dp/B01MUXL5V8) [**Heavy Duty Gardening Hand Trowel - Carbon Steel Garden Trowel with Rubberized Handle Ideal for Soil Planting Digging Transplanting**Kemaier**$16.76**4.8★**▲ 39%**](https://www.amazon.com/dp/B09B6QDPZH)
**~~View all trending →~~**
## **What buyers say about spade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Strength**16%
*“holds it well”*
**Value For Money**10%
*“Best value”*
**Ease Of Use**7%
*“Easy to storage”*
**Durability**7%
*“Durable and easy to work with”*
**Weight Heavy**4%
*“Heavy duty handle too”*
**Plant Growth**4%
*“it makes planting”*
**Cutting/Trimming**4%
*“Cuts through deep roots”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“Good fit”*
### **What buyers complain about **
**Durability**26%
*“Falls apart”*
**Quality-Overall**10%
*“Low quality”*
**Size-Overall**8%
*“Small bag”*
**Strength**6%
*“Not strong”*
**Weight Heavy**5%
*“It's a bit heavy”*
**Value For Money**3%
*“It's a little higher in price”*
**Material Quality**3%
*“poor quality materials”*
**Metal Quality**2%
*“Cheap metal”*
**Ease Of Use**2%
*“hard to grab with gardening gloves”*
**Advertised Vs Actual Product**2%
*“The product image is misleading”*
### **Top return reasons **
**Size-Overall**36%
**Weight Heavy**11%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Durability**5%
**Material Quality**4%
**Defective Material/Parts**4%
**Strength**3%
**Functionality-Overall**3%
## **Common questions**
- **Is spade profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 22 tracked products. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the spade niche?**
- 14 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in spade?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
- **When does demand for spade peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the spade niche?**
- Listings span $3.72–$61.16; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.
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