---
title: "Search terms — soil thermometer - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/soil-thermometer/search-terms"
last_updated: "2026-08-10T05:28:13.917Z"
locale: en
meta:
  description: "Niche score 52/100 · $189K/yr market · 170K searches/yr · $13.62 avg price. Soft demand (-32.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $189K/yr market · 170K searches/yr · $13.62 avg price. Soft demand (-32.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — soil thermometer - Flapen"
---

# **soil thermometer**

**Worth a look**

Shows low returns (1.5%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Market size 38Growth 9Conversion 80Competition 51Returns 84Price range 63Avg price 63Brand share 77Review moat 34Quality gap 55

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$13.62**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.37–$31.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$189K**

$189K/yr · 170K searches

**Review moat**

**Okay****3,139.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-32.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms