---
title: "Snow Mat for Entryway — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/snow-mat-for-entryway"
last_updated: "2026-08-10T03:17:46.168Z"
locale: en
meta:
description: "Niche score 32/100 · $157K/yr market · 147K searches/yr · $44.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $157K/yr market · 147K searches/yr · $44.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snow Mat for Entryway — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **snow mat for entryway**
**Skip it**
Soft demand (-57.2% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 0Conversion 30Competition 36Returns 61Price range 40Avg price 95Brand share 0Review moat 12Quality gap 48
**Avg price**
**Incredible****$44.04**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.55–$222.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$157K**
$157K/yr · 147K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****27,103.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-57.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, snow mat for entryway is a $157K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snow mat for entryway market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$176K–$220K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- GORILLA GRIP91% - Gorilla Mats8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/snow-mat-for-entryway/trend)
## **Top snow mat for entryway search terms**
- **gorilla grip mat**34K/yr+2.6%1.6% conv. - **gorilla grip door mat**15K/yr-18.7%1.6% conv. - **weather mat for entryway**16K/yr-67.7%0.7% conv. - **gorilla door mat**5K/yr-24.1%1.2% conv. - **gorilla floor mat**4K/yr-3.7%2.1% conv. - **snow mat**21K/yr-88.9%0.1% conv. - **gorilla grip doormat**2K/yr+0.9%1.7% conv. - **snow mat for entryway**23K/yr-96.1%0.0% conv. - **snow rug**12K/yr-92.8%0.5% conv. - **door mats for snow**5K/yr-92.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/snow-mat-for-entryway/search-terms)
## **Top snow mat for entryway products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$63K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond**GORILLA GRIP**$16.75**4.4★39,377 rev](https://www.amazon.com/dp/B072K1G53F) [2**GORILLA GRIP Waterproof Traffic Guard Door Mat Indoor and Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs Office Hallway Garage and Patio Low Profile Runner 29x17 Black**GORILLA GRIP**$19.10**4.4★8,293 rev](https://www.amazon.com/dp/B08S9BFHHT) [3**GORILLA GRIP Ultra Absorbent Front Door Mat Outside Entrance Traps Dirt and Moisture HydroABSORB Indoor Outdoor Doormat Holds Up to 1.7 Cups Water Stain and Fade Resistant Welcome Mat 29x17 Black**GORILLA GRIP**$25.75**4.6★5,543 rev](https://www.amazon.com/dp/B08D3Y6T7F) [4**Gorilla Mats Large Exercise Mat 6 x 4 x 1/4 Ultra Durable Thick Workout Mat for Home Gym Flooring Non-Slip Flat Fitness Yoga & Weight Lifting Floor Mat Shoe Friendly**Gorilla Mats**$146.48**4.7★4,343 rev](https://www.amazon.com/dp/B06XXPQZBP) [5**GORILLA GRIP SoakSTOPPER Dog Door Mat Machine Washable Rug Absorbent Doormat Captures Moisture Mud Dirt Quick Dry Soft Chenille Entryway Rugs Indoor Entrance Mats for Dog Paws 24x17 Grey**GORILLA GRIP**$14.14**4.6★20,955 rev](https://www.amazon.com/dp/B07V824FMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GORILLA GRIP Dirt Grabber Door Mat Durable Mesh for Indoor Outdoor Use**GORILLA GRIP**$21.26**6,772 rev2y ago](https://www.amazon.com/dp/B0CSPMXF6Z) [**GORILLA GRIP Slip Resistant Clear Office Chair Mat for Carpet Floors Smooth Rolling Glide Under Desk Heavy Duty Plastic Computer Mats and Carpeted Floor Protector Work and Gaming Chairs 29x47**GORILLA GRIP**$47.19**1,950 rev3y ago](https://www.amazon.com/dp/B0BNP1BX45) [**GORILLA GRIP Ultra Absorbent Front Door Mat Outside Entrance Traps Dirt and Moisture HydroABSORB Indoor Outdoor Doormat Holds Up to 1.7 Cups Water Stain and Fade Resistant Welcome Mat 29x17 Black**GORILLA GRIP**$25.75**5,543 rev5y ago](https://www.amazon.com/dp/B08D3Y6T7F) [**GORILLA GRIP Waterproof Traffic Guard Door Mat 72x48 Indoor Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs for Office Hallway Garage Patio Low Profile Runner Rug Black**GORILLA GRIP**$60.71**8,293 rev5y ago](https://www.amazon.com/dp/B08S96XHTL) [**GORILLA GRIP Waterproof Traffic Guard Door Mat Indoor and Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs Office Hallway Garage and Patio Low Profile Runner 29x17 Black**GORILLA GRIP**$19.10**8,293 rev5y ago](https://www.amazon.com/dp/B08S9BFHHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gorilla Mats Extra Large Yoga Mat 9 x 6 x 8mm Extra Thick & Wide Non-Slip Exercise Mat for Home Gym Flooring Ultra Comfortable Workout Floor Mat for Barefoot Fitness & Stretching**Gorilla Mats**$222.58**4.5★**▲ 292%**](https://www.amazon.com/dp/B0742LVPHN) [**Gorilla Mats Large Exercise Mat 6 x 4 x 1/4 Ultra Durable Thick Workout Mat for Home Gym Flooring Non-Slip Flat Fitness Yoga & Weight Lifting Floor Mat Shoe Friendly**Gorilla Mats**$146.48**4.7★**▲ 266%**](https://www.amazon.com/dp/B06XXPQZBP) [**GORILLA GRIP SoakSTOPPER Dog Door Mat 36x24 Machine Washable Rug Absorbent Doormat Captures Moisture Mud Dirt Quick Dry Soft Chenille Entryway Rugs Indoor Entrance Mats for Dog Paws Grey**GORILLA GRIP**$30.54**4.6★**▲ 72%**](https://www.amazon.com/dp/B07GFSWGLF) [**GORILLA GRIP Slip Resistant Clear Office Chair Mat for Carpet Floors Smooth Rolling Glide Under Desk Heavy Duty Plastic Computer Mats and Carpeted Floor Protector Work and Gaming Chairs 29x47**GORILLA GRIP**$47.19**4.2★**▲ 67%**](https://www.amazon.com/dp/B0BNP1BX45) [**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear**GORILLA GRIP**$24.83**4.5★**▲ 66%**](https://www.amazon.com/dp/B01F5K9YNS)
**~~View all trending →~~**
## **What buyers say about snow mat for entryway**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good Quality Tub Mat”*
**Grip**13%
*“Easy grip”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Size-Overall**7%
*“The size is accurate as selected”*
**Value For Money**5%
*“Very affordable”*
**Soft Feel**5%
*“Soft and Very absorbent”*
**Ease Of Cleaning**4%
*“Easy to remove for cleaning”*
**Absorbency**4%
*“Very Absorbent”*
**Comfort-Overall**3%
*“It's comfortable”*
**Efficiency**2%
*“Works very well”*
### **What buyers complain about **
**Size-Overall**20%
*“long”*
**Grip**12%
*“Loose grip”*
**Adhesion/Stickiness**5%
*“Extremely poor adhesion and grip”*
**Thickness**4%
*“not as thick as described”*
**Smell**4%
*“Chemical smell”*
**Functionality-Overall**4%
*“Doesnt work as advertised”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Quality-Overall**4%
*“Low quality”*
**Value For Money**3%
*“Too expensive for what you get”*
**Durability**3%
*“not sure if durable”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**5%
**Color**5%
**Adhesion/Stickiness**4%
**Suction**4%
**Grip**3%
**Quality-Overall**3%
**Material Quality**3%
**Thickness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is snow mat for entryway profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 18 tracked products. 90-day search growth is -57.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the snow mat for entryway niche?**
- 2 brands and 7 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in snow mat for entryway?**
- Top complaints mined from reviews: Size-Overall, Grip, Adhesion/Stickiness. The return rate is 2.6%.
- **When does demand for snow mat for entryway peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the snow mat for entryway niche?**
- Listings span $8.55–$222.58; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 27,104 reviews — the moat a new listing must climb.
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