---
title: "Smudge Pot — $646K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/smudge-pot"
last_updated: "2026-08-10T04:19:40.749Z"
locale: en
meta:
description: "Niche score 35/100 · $646K/yr market · 423K searches/yr · $83.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $646K/yr market · 423K searches/yr · $83.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smudge Pot — $646K/yr Amazon US Niche (2026) - Flapen"
---
# **smudge pot**
**Skip it**
Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Market size 66Growth 0Conversion 23Competition 24Returns 72Price range 20Avg price 81Brand share 23Review moat 38Quality gap 24
**Avg price**
**Great****$83.92**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$646K**
$646K/yr · 423K searches
**Review moat**
**Okay****2,690.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.05–$438.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-53.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smudge pot is a $646K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smudge pot market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$210K–$252K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **56%**
- **Out of stock**
- **26.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**6%**
- Smudge Pot Direct39% - New Age Imports, Inc.30% - Nirvana Class8% - Xylarnoveth7% - KC KULLICRAFT6% - Amitofo3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/smudge-pot/trend)
## **Top smudge pot search terms**
- **smudge pot**228K/yr-70.6%0.5% conv. - **burning bowl**23K/yr+3.0%1.9% conv. - **burn bowl**11K/yr+28.3%1.6% conv. - **fireproof bowl**14K/yr-18.8%2.3% conv. - **fire proof bowl**9K/yr+9.1%1.2% conv. - **smudge pots outdoor**19K/yr-13.1%0.4% conv. - **scrying bowl**8K/yr-6.3%0.8% conv. - **soapstone bowl**6K/yr-20.2%0.6% conv. - **fireproof bowl for burning ritual**7K/yr-33.5%2.7% conv. - **smudge pots**10K/yr-43.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/smudge-pot/search-terms)
## **Top smudge pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$129K30%$194K40%$258K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smudge Pot Direct Patented Gen2 Smudge Pot Outdoor Heater New**Smudge Pot Direct**$368.71**4.6★21 rev](https://www.amazon.com/dp/B0CP38WHVQ) [2**Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (4 Diameter Handle to Handle 2.5 Inside Diameter)**New Age Imports, Inc.**$9.48**4.7★9,473 rev](https://www.amazon.com/dp/B07583XZ5Z) [3**Smudge Pot Direct Smudge Pot Outdoor Heater with Heat Dish NEW**Smudge Pot Direct**$438.04**4.5★20 rev](https://www.amazon.com/dp/B096HSNXPN) [4**Nirvana Class - Soapstone Scrying and Smudge Bowl (Scrying - Bowls & Mirrors) (4 Inch) From India**Nirvana Class**$13.84**4.8★2,047 rev](https://www.amazon.com/dp/B07Y9RQ1NN) [5**Fireproof Bowl for Burning Ritual Traditional Handmade Vessel from Natural Clay Fire-Safe Container for Ceremonial Use Sage Incense or Intention Paper**Xylarnoveth**$17.27**4.5★63 rev](https://www.amazon.com/dp/B0F388HQLY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amitofo Offering Bowl Prayer Ritual Plate Great for Wicca Altar use Ritual use Incense Burner smudging Bowl Decoration (Golden Triple Moon)**Amitofo**$9.84**116 rev1y ago](https://www.amazon.com/dp/B0FGN6QSRQ) [**IPROUDER Cast Iron Incense Burner - Cast Iron Incense Holder Mini Cauldron for Sage Palo Santo Resin Charcoal & Japanese Incense | Home Rituals & Meditation Censer Bowl**IPROUDER**$28.01**210 rev1y ago](https://www.amazon.com/dp/B0DRVPZCYQ) [**Fireproof Bowl for Burning Ritual Traditional Handmade Vessel from Natural Clay Fire-Safe Container for Ceremonial Use Sage Incense or Intention Paper**Xylarnoveth**$17.27**63 rev1y ago](https://www.amazon.com/dp/B0F388HQLY) [**Smudge Pot Direct Patented Gen2 Smudge Pot Outdoor Heater New**Smudge Pot Direct**$368.71**21 rev2y ago](https://www.amazon.com/dp/B0CP38WHVQ) [**3 inch Copper Offering Bowl Tibetan Bowl Holy Water Bowl Yoga Meditation Bowl Buddha Worship Altar use Ritual use Incense Burner smudging Bowl**Nwsrayu**$8.95**118 rev3y ago](https://www.amazon.com/dp/B0C3NH1MXD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amitofo Offering Bowl Prayer Ritual Plate Great for Wicca Altar use Ritual use Incense Burner smudging Bowl Decoration (Golden Triple Moon)**Amitofo**$9.84**4.6★**▲ 273%**](https://www.amazon.com/dp/B0FGN6QSRQ) [**Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (5 Diameter Handle to Handle 3 Inside Diameter)**New Age Imports, Inc.**$11.61**4.7★**▲ 230%**](https://www.amazon.com/dp/B07583TVRM) [**IPROUDER Cast Iron Incense Burner - Cast Iron Incense Holder Mini Cauldron for Sage Palo Santo Resin Charcoal & Japanese Incense | Home Rituals & Meditation Censer Bowl**IPROUDER**$28.01**4.8★**▲ 217%**](https://www.amazon.com/dp/B0DRVPZCYQ) [**Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (4 Diameter Handle to Handle 2.5 Inside Diameter)**New Age Imports, Inc.**$9.48**4.7★**▲ 165%**](https://www.amazon.com/dp/B07583XZ5Z) [**Cast Iron Incense Burner 4 L 2 H Ideal for smudging Incense Burning Ritual Purpose Decoration etc. (4 L)**New Age Imports, Inc.**$7.05**4.2★**▲ 133%**](https://www.amazon.com/dp/B09HLBL6JT)
**~~View all trending →~~**
## **What buyers say about smudge pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Well-made”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Size-Overall**10%
*“Perfect size, excellent quality”*
**Weight Heavy**6%
*“Heavy duty”*
**Strength**6%
*“Solid”*
**Fire Resistance**4%
*“yes its fire proof”*
**Heating**3%
*“Best heater iv ever owned”*
**Design-Overall**3%
*“Beautiful design”*
**Color**3%
*“Beautiful colors”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**50%
*“Really small”*
**Color**5%
*“and the wrong color”*
**Weight Heavy**5%
*“It's heavier than I expected”*
**Advertised Vs Actual Product**5%
*“Pictures was misleading”*
**Flammable**2%
*“FLAMMABLE pls be careful i almost set my house on fire 😭 one of the little half moon pentacle piece things fell off and set on fire and almost set my desk on fire”*
**Durability**2%
*“Cracked at first use”*
**Quality-Overall**1%
*“Not the best when you have something smoldering in it”*
**Handle Quality**1%
*“The handle is a bit flimsy though”*
**Heat Resistance**1%
*“it loses heat way too quickly”*
**Material Quality**1%
*“I was disappointed in the low quality of material”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Weight Heavy**3%
**Value For Money**3%
**Color**2%
**Functionality-Overall**1%
**Balance/Stability**1%
**Design-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is smudge pot profitable to sell on Amazon United States?**
- The niche generates $646K/yr across 16 tracked products. 90-day search growth is -53.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the smudge pot niche?**
- 9 brands and 30 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in smudge pot?**
- Top complaints mined from reviews: Size-Overall, Color, Weight Heavy. The return rate is 2.1%.
- **When does demand for smudge pot peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the smudge pot niche?**
- Listings span $7.05–$438.04; the average listing price is $83.92 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)