---
title: "Smores Sticks — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/smores-sticks"
last_updated: "2026-08-05T19:34:58.995Z"
locale: en
meta:
description: "Niche score 71/100 · $2.5M/yr market · 1.6M searches/yr · $11.94 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $2.5M/yr market · 1.6M searches/yr · $11.94 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Smores Sticks — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **smores sticks**
**Launch it**
A $2.5M/yr market growing +219.0% this quarter with returns at 1.3% — clears our launch bar.
Market size 95Growth 98Conversion 95Competition 48Returns 88Price range 55Avg price 50Brand share 67Review moat 32Quality gap 30
**Growth**
**Incredible****+219.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.6M searches
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.51–$27.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$11.94**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,275.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, smores sticks is a $2.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Launch it — 71/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smores sticks market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.4M–$3.0M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**29%**
- MalloMe32% - Grill Guru12% - CrazyTerra8% - BEARCLAW7% - UNCO6% - BBQStyle6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +219.0% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/smores-sticks/trend)
## **Top smores sticks search terms**
- **smores sticks**583K/yr+188.8%11.9% conv. - **marshmallow roasting sticks**157K/yr+676.7%10.6% conv. - **marshmallow sticks for fire pit**212K/yr+116.2%11.3% conv. - **smores skewers**73K/yr+389.8%11.7% conv. - **smore sticks**90K/yr+197.2%11.8% conv. - **roasting sticks**73K/yr+276.4%8.2% conv. - **smores sticks for fire pit**90K/yr+148.3%9.4% conv. - **campfire sticks**50K/yr+340.4%7.6% conv. - **marshmallow sticks**93K/yr+76.6%7.9% conv. - **roasting sticks for campfire**46K/yr+165.1%8.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/smores-sticks/search-terms)
## **Top smores sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$248K20%$497K30%$745K40%$994K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MalloMe Smores Sticks for Fire Pit Long - Marshmallow Roasting Sticks Smores Kit - Smore Skewers Hot Dog Fork Campfire Cooking Equipment Camping Essentials Smores Gear Outdoor Accessories 32 5 Pack**MalloMe**$9.37**4.6★20,520 rev](https://www.amazon.com/dp/B07VDKMGPM) [2**Grill Guru Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack**Grill Guru**$10.59**4.6★246 rev](https://www.amazon.com/dp/B0G43YLMDK) [3**Bamboo Smores Sticks (50 Pcs) 17.5 Marshmallow Roasting Sticks for Fire Pit 5mm Heavy Duty Wooden Skewers for Smore Hot Dog Barbecue Thick Sticks for Campfire Grilling Camping Bonfire**CrazyTerra**$7.01**4.6★619 rev](https://www.amazon.com/dp/B0DG8YX2W9) [4**UNCO- Marshmallow Roasting Sticks 32 5 Pack Dark Brown**UNCO**$5.85**4.5★3,144 rev](https://www.amazon.com/dp/B09FPN5DHM) [5**Marshmallow Roasting Sticks Telescoping Smores Sticks for Open Fire Pit**BBQStyle**$7.61**4.6★2,416 rev](https://www.amazon.com/dp/B09CZ475Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 5 Pack**BEARCLAW**$5.73**196 rev6mo ago](https://www.amazon.com/dp/B0GGSG3D5P) [**BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack**BEARCLAW**$10.39**28 rev6mo ago](https://www.amazon.com/dp/B0GGSF4188) [**Grill Guru Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack**Grill Guru**$10.59**246 rev8mo ago](https://www.amazon.com/dp/B0G43YLMDK) [**5 Pack Marshmallow Roasting Sticks 32in Long Extendable Forks**DkOvn**$4.51**29 rev8mo ago](https://www.amazon.com/dp/B0G33C15NK) [**MalloMe Smores Sticks for Fire Pit -Rotating 34 inch Marshmallow Roasting Sticks Smores Kit Outdoor -Accessories for Campfire- Smore Skewers Hot Dog Fork Camping Essentials Bonfire Gear Long (6 Pack)**MalloMe**$15.17**4,168 rev1y ago](https://www.amazon.com/dp/B0F2TPPNW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack**BEARCLAW**$10.39**4.0★**▲ 177%**](https://www.amazon.com/dp/B0GGSF4188) [**BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 5 Pack**BEARCLAW**$5.73**4.6★**▲ 124%**](https://www.amazon.com/dp/B0GGSG3D5P) [**Grill Guru Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack**Grill Guru**$10.59**4.6★**▲ 119%**](https://www.amazon.com/dp/B0G43YLMDK) [**UNCO- Marshmallow Roasting Sticks 32 5 Pack Dark Brown**UNCO**$5.85**4.5★**▲ 85%**](https://www.amazon.com/dp/B09FPN5DHM) [**5 Pack Marshmallow Roasting Sticks 32in Long Extendable Forks**DkOvn**$4.51**4.5★**▲ 79%**](https://www.amazon.com/dp/B0G33C15NK)
**~~View all trending →~~**
## **What buyers say about smores sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The quality is excellent—it's very sturdy”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Value For Money**8%
*“Great value”*
**Color**8%
*“I love the color”*
**Strength**8%
*“Nice strong and easy to clean”*
**Ease Of Use**7%
*“Easy to Use”*
**Ease Of Cleaning**6%
*“they cleaned right up”*
**Storage Capacity**5%
*“The storage bag was a nice plus”*
**Fire Resistance**3%
*“Good for the fire pit”*
**Durability**3%
*“They are durable”*
### **What buyers complain about **
**Strength**24%
*“Very Weak”*
**Durability**16%
*“Broke after one use”*
**Quality-Overall**12%
*“Very skeptical of the quality”*
**Size-Overall**8%
*“So much shorter than I expected”*
**Handle Quality**3%
*“partially chipped off the handle”*
**Thickness**2%
*“are thin”*
**Rusts/Corrodes**2%
*“they rusted up”*
**Ease Of Cleaning**2%
*“which need to be cleaned after use”*
**Adhesion/Stickiness**2%
*“Stick broke on first use”*
**Material Quality**2%
*“Super cheap materials”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**12%
**Strength**12%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Durability**3%
**Material Quality**2%
**Functionality-Overall**2%
**Thickness**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is smores sticks profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +219.0%. Flapen's verdict: Launch it (71/100).
- **How competitive is the smores sticks niche?**
- 15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in smores sticks?**
- Top complaints mined from reviews: Strength, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for smores sticks peak?**
- Demand peaks in Jun–Jul–Oct; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the smores sticks niche?**
- Listings span $4.51–$27.65; the average listing price is $11.94 (sweet spot $15–$100). The average incumbent carries 3,276 reviews — the moat a new listing must climb.
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