---
title: "Search terms — shoes off doormat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/shoes-off-doormat/search-terms"
last_updated: "2026-08-06T09:40:30.784Z"
locale: en
meta:
  description: "Niche score 59/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shoes off doormat - Flapen"
---

# **shoes off doormat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 22Conversion 27Competition 82Returns 62Price range 82Avg price 89Brand share 92Review moat 88Quality gap 80

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.44**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****235.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$10.41–$39.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$113K**

$113K/yr · 258K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms