---
title: "Shoes Off Doormat — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/shoes-off-doormat"
last_updated: "2026-08-10T04:21:05.913Z"
locale: en
meta:
description: "Niche score 59/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shoes Off Doormat — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **shoes off doormat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 22Conversion 27Competition 82Returns 62Price range 82Avg price 89Brand share 92Review moat 88Quality gap 80
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****235.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$10.41–$39.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$113K**
$113K/yr · 258K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, shoes off doormat is a $113K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shoes off doormat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$102K–$123K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#8,255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**43%**
Top 20: 87%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**53%**
- AOAOPQ16% - RYKEEN10% - LMABBAQA7% - AAZZKANG5% - Jialch5% - LUUFILx5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/shoes-off-doormat/trend)
## **Top shoes off doormat search terms**
- **shoes off doormat**63K/yr-0.6%1.3% conv. - **cute shoes take them off doormat**26K/yr-4.1%1.8% conv. - **no shoes doormat**25K/yr+6.2%1.3% conv. - **take your shoes off doormat**28K/yr-14.7%1.2% conv. - **take off your shoes door mat**21K/yr-14.1%1.7% conv. - **please remove your shoes mat**10K/yr+38.3%2.1% conv. - **shoes off rug**12K/yr+40.3%0.7% conv. - **shoes off mat**10K/yr+16.8%1.5% conv. - **remove your shoes door mat**10K/yr-13.8%2.5% conv. - **remove shoes door mat**9K/yr-5.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/shoes-off-doormat/search-terms)
## **Top shoes off doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Welcome Mat Outdoor Entryway Cute Shoes Take Them Off Mats for Front Door with Rubber Backing Doormat All-Weather Indoor Mat Polystyrene Non Slip Natural Mat Black**AOAOPQ**$18.79**4.6★1,863 rev](https://www.amazon.com/dp/B09VL637WP) [2**RYKEEN Yes You Really Have to Take Off Your Shoes Door Mat 17 x 30 Inch Funny Shoes Take Them Off Mats Easy to Clean Waterpoof Doormats for Front Door Entance Outside Indoor Door Mats (Gray)**RYKEEN**$18.32**4.5★91 rev](https://www.amazon.com/dp/B0F1JN6QW8) [3**Welcome Mat for Front Door Outdoor Entryway Cute Shoes Take Them Off Indoor Mats with Rubber Backing Doormat Non Slip Easy to Clean Natural Outside Brown**AOAOPQ**$18.86**4.6★1,863 rev](https://www.amazon.com/dp/B09VL7MSN1) [4**Jialch Take Off Your Fucking Shoes Please Funny Welcome Door mat Cute Coir Custom Outdoor Home and Office Decorative Entry Rug Indoor Garden/Kitchen/Bedroom Non-Slip Rubber Backing 23.6x15.6 Inch**Jialch**$23.83**4.1★116 rev](https://www.amazon.com/dp/B0CX5MD95N) [5**AAZZKANG Welcome Mat Outdoor Please Remove Your Shoes Doormat Non Slip Indoor Front Door Mats Quickly Trap Dirt Easy to Clean for Entrance Home Office High Traffic Areas Black**AAZZKANG**$19.70**4.4★357 rev](https://www.amazon.com/dp/B0BZD8KSSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GUULIJEEMIY Cute Shoes Take Them Off Doormat Shoes Off Front Door Mat Rug Outdoor Indoor Entrance Funny Welcome Artificial Coir Doormat for Porch Patio Entry Housewarming Gifts for Women 30x17 in**GUULIJEEMIY**$23.55**2 rev7mo ago](https://www.amazon.com/dp/B0G6JYBY8N) [**Yes You Really Have to Take Off Your Door Mat 17 x 30 InchFunny Gray Shoes Take Them Off Mats for Entrance Indoor and Outdoor Black Non-Slip Entryway Mats (Black 3)**LMMZHK**$16.01**19 rev7mo ago](https://www.amazon.com/dp/B0G4RRZN6F) [**GGED Please Take Off Your Shoes Door Mat with Cute Cat Design**GGED**$24.95**18 rev8mo ago](https://www.amazon.com/dp/B0FY67SDRZ) [**WOTYPU Funny Door Mat Funny Welcome Mats for Front Door Shoes Off Doormat Outdoor Indoor Entrance Entryway 17X30 Inches**WOTYPU**$21.26**9 rev10mo ago](https://www.amazon.com/dp/B0FQWDN2M5) [**SAIONJI Please Take Off Your Shoes Doormat 30 x 18 Inch Funny Family Mat**SAIONJI**$24.16**17 rev1y ago](https://www.amazon.com/dp/B0FGVV3Z63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GUULIJEEMIY Cute Shoes Take Them Off Doormat Shoes Off Front Door Mat Rug Outdoor Indoor Entrance Funny Welcome Artificial Coir Doormat for Porch Patio Entry Housewarming Gifts for Women 30x17 in**GUULIJEEMIY**$23.55**3.0★**▲ 167%**](https://www.amazon.com/dp/B0G6JYBY8N) [**WOTYPU Funny Door Mat Funny Welcome Mats for Front Door Shoes Off Doormat Outdoor Indoor Entrance Entryway 17X30 Inches**WOTYPU**$21.26**4.4★**▲ 123%**](https://www.amazon.com/dp/B0FQWDN2M5) [**Yes You Really Have to Take Off Your Door Mat 17 x 30 InchFunny Gray Shoes Take Them Off Mats for Entrance Indoor and Outdoor Black Non-Slip Entryway Mats (Black 3)**LMMZHK**$16.01**4.8★**▲ 108%**](https://www.amazon.com/dp/B0G4RRZN6F) [**GGED Please Take Off Your Shoes Door Mat with Cute Cat Design**GGED**$24.95**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FY67SDRZ) [**RYKEEN Yes You Really Have to Take Off Your Shoes Door Mat 17 x 30 Inch Funny Shoes Take Them Off Mats Easy to Clean Waterpoof Doormats for Front Door Entance Outside Indoor Door Mats (Gray)**RYKEEN**$18.32**4.5★**▲ 73%**](https://www.amazon.com/dp/B0F1JN6QW8)
**~~View all trending →~~**
## **What buyers say about shoes off doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“This is a solid quality doormat”*
**Durability**12%
*“Nice & durable”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Size-Overall**9%
*“great size”*
**Material Quality**5%
*“The material is great as it allows for easy cleaning”*
**Value For Money**5%
*“Good value”*
**Flatness**4%
*“Flat, nonskid, and EASILY cleaned”*
**Ease Of Cleaning**3%
*“Easy to sweep/clean”*
**Weight Light**2%
*“Not as heavy as similar type mats”*
**Grip**2%
*“and they dont slip around”*
### **What buyers complain about **
**Size-Overall**17%
*“Smaller than expected”*
**Thickness**16%
*“Not super thick”*
**Durability**12%
*“Not durable”*
**Flatness**7%
*“will not lay flat”*
**Quality-Overall**6%
*“So the price should be a little less for the quality”*
**Color**5%
*“Colors not as shown on product page”*
**Value For Money**5%
*“Not good for even $1.00”*
**Advertised Vs Actual Product**4%
*“The picture is a little deceiving”*
**Strength**3%
*“Too flimsy for my liking”*
**Material Quality**2%
*“no its like a brown carpet material”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**15%
**Color**10%
**Material Quality**9%
**Advertised Vs Actual Product**5%
**Thin**5%
**Strength**4%
**Thickness**4%
**Design-Overall**1%
**Wood Quality**1%
## **Common questions**
- **Is shoes off doormat profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 50 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the shoes off doormat niche?**
- 34 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in shoes off doormat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 2.5%.
- **When does demand for shoes off doormat peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the shoes off doormat niche?**
- Listings span $10.41–$39.46; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.
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