---
title: "Scotts Reel Mower — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/scotts-reel-mower"
last_updated: "2026-08-10T08:06:10.806Z"
locale: en
meta:
description: "Niche score 37/100 · $26K/yr market · 10K searches/yr · $118.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $26K/yr market · 10K searches/yr · $118.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scotts Reel Mower — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **scotts reel mower**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 96Conversion 27Competition 5Returns 38Price range 22Avg price 69Brand share 0Review moat 30Quality gap 82
**Growth**
**Incredible****+164.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$118.77**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,491**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$86.45–$149.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$26K**
$26K/yr · 10K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, scotts reel mower is a $26K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scotts reel mower market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$30K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Scotts89% - American Lawn Mower Company5% - Earthwise4% - LawnMaster2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +164.0% search growth over the last 90 days.
500300Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/scotts-reel-mower/trend)
## **Top scotts reel mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$12K60%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotts Outdoor Power Tools 2000-20S 20-Inch 5-Blade Classic Push Reel Lawn Mower Green**Scotts**$149.34**4.1★2,900 rev](https://www.amazon.com/dp/B00004RA3E) [2**Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green**Scotts**$133.62**4.2★410 rev](https://www.amazon.com/dp/B084MNP9Y3) [3**Scotts Outdoor Power Tools 304-14S 14-Inch 5-Blade Push Reel Lawn Mower Green**Scotts**$96.91**4.3★2,632 rev](https://www.amazon.com/dp/B0026T3O6A) [4**Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower**Scotts**$135.65**4.2★3 rev](https://www.amazon.com/dp/B0GF36TDCR) [5**American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red**American Lawn Mower Company**$86.45**4.3★14,997 rev](https://www.amazon.com/dp/B00004RA3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower**Scotts**$135.65**3 rev6mo ago](https://www.amazon.com/dp/B0GF36TDCR) [**LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade**LawnMaster**$105.55**1,722 rev1y ago](https://www.amazon.com/dp/B0DW985R4D) [**Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green**Scotts**$133.62**410 rev6y ago](https://www.amazon.com/dp/B084MNP9Y3) [**Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey**Earthwise**$123.88**1,773 rev9y ago](https://www.amazon.com/dp/B01LYVKRI9) [**Scotts Outdoor Power Tools 304-14S 14-Inch 5-Blade Push Reel Lawn Mower Green**Scotts**$96.91**2,632 rev17y ago](https://www.amazon.com/dp/B0026T3O6A)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower**Scotts**$135.65**4.2★**▲ 85%**](https://www.amazon.com/dp/B0GF36TDCR) [**Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey**Earthwise**$123.88**4.2★**▲ 18%**](https://www.amazon.com/dp/B01LYVKRI9) [**American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red**American Lawn Mower Company**$86.45**4.3★**▲ 11%**](https://www.amazon.com/dp/B00004RA3F) [**Scotts Outdoor Power Tools 2000-20S 20-Inch 5-Blade Classic Push Reel Lawn Mower Green**Scotts**$149.34**4.1★**▲ 10%**](https://www.amazon.com/dp/B00004RA3E) [**LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade**LawnMaster**$105.55**4.1★**— 5%**](https://www.amazon.com/dp/B0DW985R4D)
**~~View all trending →~~**
## **What buyers say about scotts reel mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**19%
*“Cuts good”*
**Ease Of Use**15%
*“Easy to use”*
**Assembly/Installation**14%
*“Assembly was very easy”*
**Quality-Overall**11%
*“Great mower, well built”*
**Value For Money**8%
*“Cheap price”*
**Advertised Vs Actual Product**3%
*“Worked better than I expected”*
**Adjustability/Rotatability/Reclining**3%
*“The height adjustment is easy to use”*
**Weight Light**2%
*“not heavy at all”*
**Durability**2%
*“It feels very sturdy and durable”*
**Strength**2%
*“Very adept at maintaining my lawn”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Barely works”*
**Cutting/Trimming**11%
*“Couldnt cut my grass one time all the way through”*
**Jamming/Clogging**8%
*“it will get clogged”*
**Ease Of Use**7%
*“Struggle”*
**Quality-Overall**7%
*“Zero Quality Control”*
**Assembly/Installation**6%
*“Could not put together”*
**Size-Overall**5%
*“cant fit the big one”*
**Mounting**4%
*“I cannot finish putting the lawnmower together without the C Clamp”*
**Adjustability/Rotatability/Reclining**4%
*“Blades no where near adjusted”*
**Durability**4%
*“Bolt broke on 2nd use”*
### **Top return reasons **
**Cutting/Trimming**30%
**Functionality-Overall**17%
**Ease Of Use**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Jamming/Clogging**5%
**Size-Overall**4%
**Assembly/Installation**3%
**Mechanism Issues**2%
**Weight Heavy**2%
## **Common questions**
- **Is scotts reel mower profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +164.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the scotts reel mower niche?**
- 4 brands and 29 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scotts reel mower?**
- Top complaints mined from reviews: Functionality-Overall, Cutting/Trimming, Jamming/Clogging. The return rate is 4.0%.
- **When does demand for scotts reel mower peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the scotts reel mower niche?**
- Listings span $86.45–$149.34; the average listing price is $118.77 (sweet spot $15–$100). The average incumbent carries 3,491 reviews — the moat a new listing must climb.
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