---
title: "Trend — scary clown - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/scary-clown/trend"
last_updated: "2026-08-10T16:41:54.841Z"
locale: en
meta:
  description: "Niche score 60/100 · $53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scary clown - Flapen"
---

# **scary clown**

**Worth a look**

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 89Conversion 7Competition 94Returns 32Price range 29Avg price 95Brand share 97Review moat 87Quality gap 68

**Brand share**

**Incredible****28%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$34.22**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Growth**

**Great****+94.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****266.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$6.23–$299.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$53K**

$53K/yr · 262K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend