---
title: "Scarecrow — $327K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/scarecrow"
last_updated: "2026-08-10T10:03:26.730Z"
locale: en
meta:
description: "Niche score 68/100 · $327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scarecrow — $327K/yr Amazon US Niche (2026) - Flapen"
---
# **scarecrow**
**Worth a look**
Shows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 96Conversion 17Competition 63Returns 67Price range 76Avg price 95Brand share 76Review moat 56Quality gap 91
**Growth**
**Incredible****+154.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$29.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.51–$119.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,272.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$327K**
$327K/yr · 845K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, scarecrow is a $327K/yr Amazon United States market (845K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 68/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scarecrow market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$367K–$440K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#662**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **79%**
- **Out of stock**
- **42.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**35%**
- LarpGears20% - Hausse13% - Ugold11% - ZAUGONTW8% - Hedoc7% - Wanseshyi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +154.2% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 21.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/scarecrow/trend)
## **Top scarecrow search terms**
- **scarecrow for garden**110K/yr+316.7%1.6% conv. - **scarecrow**211K/yr+82.3%0.7% conv. - **espantapjaros**27K/yr+75.3%0.8% conv. - **garden scarecrow**15K/yr+363.5%1.4% conv. - **scare crows for garden**8K/yr+626.2%2.0% conv. - **garden scarecrows for outside**11K/yr+171.7%1.4% conv. - **scare crow**20K/yr+124.0%0.7% conv. - **scarecrows**37K/yr+133.8%1.0% conv. - **outdoor scarecrows**23K/yr+364.3%0.4% conv. - **scarecrows for outside**228K/yr-59.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/scarecrow/search-terms)
## **Top scarecrow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$65K30%$98K40%$131K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LarpGears Halloween 7.5 Feet Height Pumpkin Scary Scarecrow Ghost Decorations for Outdoor with Metal Stand Scarecrow Ghost Decor Flying Halloween Decorations for Garden and Yard**LarpGears**$49.04**4.2★134 rev](https://www.amazon.com/dp/B0BCFJHKKM) [2**ZAUGONTW 6 PCS Halloween Scarecrow Decorations - Outdoor Fall Harvest Standing Scarecrow for Garden Home School Yard Porch Thanksgiving Decor**ZAUGONTW**$11.37**4.1★369 rev](https://www.amazon.com/dp/B0DLK383YN) [3**Hausse 10 Pack Reflective Pinwheels with Stakes (Assembly Required) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm**Hausse**$13.19**3.5★6,420 rev](https://www.amazon.com/dp/B08QCPJN6R) [4**Ugold Solar Powered Garden Owl with Motion Detection Rotating Head Realistic Hoots and Silent Mode Outdoor Statue and Sculpture Owl Decoration for Home Garden Patio and Lawn**Ugold**$35.97**3.9★506 rev](https://www.amazon.com/dp/B0CWVBQ9YQ) [5**Hedoc 2 Pack Fake Owl Decoys to Scare Birds Away Rotating Head Bird Deterrents Nature Enemy Scarecrow Plastic Statues Pest Repellent for Gardens and Patios**Hedoc**$23.79**3.8★3,203 rev](https://www.amazon.com/dp/B0BRKN5MXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hanging Bird Scare Reflective Devices Double-Sided Highly Reflective Bird Deterrents Shiny Scarecrow Shape Reflectors with Bell to Scare Birds Away from Yards Patios and Farms (Silver + Red)**Wanseshyi**$10.01**4 rev3mo ago](https://www.amazon.com/dp/B0GWD45KFS) [**Hanging Bird Scare Reflective Devices Scarecrow Highly Reflective Bird Deterrents Double-Sided Reflectors Keep Birds Away for Garden Orchards Patio Yard (Scarecrow)**Wanseshyi**$9.96**5 rev5mo ago](https://www.amazon.com/dp/B0GLP51TDP) [**60 Scarecrow with Crow on Pole Set of 2**Worth Imports**$47.32**16 rev1y ago](https://www.amazon.com/dp/B0FDBL9D3Q) [**Owl Decoys to Scare Birds Away 2 Pack BobbleHead Fake Owls Plastic Scarecrow Bird Deterrent Nature Enemy Scarecrow Plastic Owl Statues Garden Decor Statues for outside Patio Lawn Yard Decoration**WonderField**$22.65**358 rev1y ago](https://www.amazon.com/dp/B0DYJGST61) [**Glintoper Plastic Fake Owl Wagging Head Outdoor Statues 16.5 inch Bird Scarecrow Horned Decoy Bird Deterrents Scary Birds Away Nature Enemy Pest Repellent for Outdoor Garden Yard Protectors**Glintoper**$17.51**195 rev1y ago](https://www.amazon.com/dp/B0DRNX3WZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hanging Bird Scare Reflective Devices Double-Sided Highly Reflective Bird Deterrents Shiny Scarecrow Shape Reflectors with Bell to Scare Birds Away from Yards Patios and Farms (Silver + Red)**Wanseshyi**$10.01**3.4★**▲ 165%**](https://www.amazon.com/dp/B0GWD45KFS) [**Whirligig Spinner Crow Scarecrow Fun Vibrant Wind Spinner Weather-Resistant Garden Decor Durable & Lightweight for Yards Patios and Gardens - Eye-Catching Outdoor Decoration**Premier Kites**$38.40**4.6★**▲ 141%**](https://www.amazon.com/dp/B0DBZ3VR82) [**Hanging Bird Scare Reflective Devices Scarecrow Highly Reflective Bird Deterrents Double-Sided Reflectors Keep Birds Away for Garden Orchards Patio Yard (Scarecrow)**Wanseshyi**$9.96**3.8★**▲ 132%**](https://www.amazon.com/dp/B0GLP51TDP) [**Ugold Solar Powered Garden Owl with Motion Detection Rotating Head Realistic Hoots and Silent Mode Outdoor Statue and Sculpture Owl Decoration for Home Garden Patio and Lawn**Ugold**$32.24**4.0★**▲ 97%**](https://www.amazon.com/dp/B0D5M7C1HZ) [**THQZLH Scarecrow Windsock - Unleash the Power of the Wind with Heavy Duty Outdoor Wind Socks!**THQZLH**$15.93**4.5★**▲ 84%**](https://www.amazon.com/dp/B0D97HGZMN)
**~~View all trending →~~**
## **What buyers say about scarecrow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“the quality is solid for the price”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**9%
*“Good value”*
**Pest/Insect Control**8%
*“Keeps the critters away”*
**Assembly/Installation**7%
*“Easy set up”*
**Ease Of Use**5%
*“Easy to put out AND it works”*
**Design-Overall**4%
*“attractive and functional”*
**Size-Overall**4%
*“Perfect fit”*
**Strength**4%
*“it holds it nicely”*
**Durability**3%
*“they have held up very well”*
### **What buyers complain about **
**Functionality-Overall**22%
*“no results”*
**Assembly/Installation**15%
*“Annoying to assemble”*
**Quality-Overall**8%
*“no quality control”*
**Size-Overall**8%
*“Very big”*
**Value For Money**6%
*“Cheap”*
**Durability**6%
*“broke within a few days”*
**Pest/Insect Control**5%
*“Does not work for pests”*
**Instructions/User Manual/Troubleshooting**4%
*“Bad instructions”*
**Charging**3%
*“Poor solar charge”*
**Noise Level**2%
*“Makes the noises”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**19%
**Assembly/Installation**15%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Charging**3%
**Value For Money**2%
**Strength**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is scarecrow profitable to sell on Amazon United States?**
- The niche generates $327K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +154.2%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the scarecrow niche?**
- 21 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in scarecrow?**
- Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.3%.
- **When does demand for scarecrow peak?**
- Demand peaks in Sep–Oct; the busiest month runs 21.4× the quietest.
- **What does it cost to enter the scarecrow niche?**
- Listings span $8.51–$119.17; the average listing price is $29.36 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.
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