---
title: "Sassafras Doormat Inserts — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/sassafras-doormat-inserts"
last_updated: "2026-08-10T11:07:19.255Z"
locale: en
meta:
description: "Niche score 52/100 · $177K/yr market · 315K searches/yr · $25.14 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $177K/yr market · 315K searches/yr · $25.14 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sassafras Doormat Inserts — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **sassafras doormat inserts**
**Worth a look**
Shows a sweet-spot price point ($25.14 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.
Market size 36Growth 18Conversion 28Competition 93Returns 79Price range 95Avg price 95Brand share 20Review moat 84Quality gap 35
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.61–$54.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****324.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$177K**
$177K/yr · 315K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sassafras doormat inserts is a $177K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sassafras doormat inserts market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$151K–$201K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#14,717**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 54%
**Open market**
**6%**
- Evergreen Flag60% - Tangren13% - Nuanchu9% - Evergreen Garden6% - Tinideya5% - Briarwood Lane2% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -14.3% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/sassafras-doormat-inserts/trend)
## **Top sassafras doormat inserts search terms**
- **sassafras doormat inserts**79K/yr-9.3%2.5% conv. - **evergreen door mat inserts**60K/yr-29.2%2.0% conv. - **door mat inserts**23K/yr-1.3%0.9% conv. - **interchangeable door mat**19K/yr-17.6%0.7% conv. - **sassafras door mat insert**21K/yr-44.4%2.3% conv. - **sassafras doormat**11K/yr+49.2%3.7% conv. - **doormat inserts**11K/yr-15.9%0.9% conv. - **evergreen sassafras switch mat inserts**12K/yr-20.6%1.5% conv. - **evergreen mat inserts**7K/yr+14.3%1.3% conv. - **door mat insert**8K/yr-10.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/sassafras-doormat-inserts/search-terms)
## **Top sassafras doormat inserts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday**Tangren**$54.35**4.6★49 rev](https://www.amazon.com/dp/B0F6C5L746) [2**Evergreen Flag Sassafras Door Mat Tray All-Weather Weatherproof Doormat for Indoor and Outdoor Entrance Non-Slip Backing Entryway Front Door Mats (Black Scroll 28 x 16 Inches)**Evergreen Flag**$23.99**4.6★1,028 rev](https://www.amazon.com/dp/B0C62ZYRZS) [3**Nuanchu 12 Pack Seasonal Doormat Inserts 10x22 Inch Interchangeable Door Mat for Front Door Non Slip Rug Diatom Mud Outdoor Mat Holiday Welcome Insert for 4th of July Summer Decor(Vivid)**Nuanchu**$39.41**4.2★122 rev](https://www.amazon.com/dp/B0FH4ZRQ9L) [4**Evergreen Sassafras Doormat Insert Bundle & Tray Set of 5 Spring Summer Fall Winter Interchangeable Entrance Door mats Indoor and Outdoor Welcome Mat 30 x 18 Tray Non Slip Backing Low Profile**Evergreen Flag**$43.61**4.7★1,642 rev](https://www.amazon.com/dp/B07YDZVSNZ) [5**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid**Tangren**$52.61**4.6★49 rev](https://www.amazon.com/dp/B0GGH7RTPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid**Tangren**$52.61**49 rev6mo ago](https://www.amazon.com/dp/B0GGH7RTPG) [**Evergreen Sassafras Doormat Insert 22 x 10 Hello Sunshine Sunflower Front Door Mat Outdoor Entrance Indoor Entryway Rug All Season Welcome Mat**Evergreen Flag**$16.82**6 rev7mo ago](https://www.amazon.com/dp/B0G4F8H4P9) [**4Pcs Doormat Inserts Seasonal Door Mat Inserts Interchangeable Entrance Doormats Holiday Welcome Doormat Hello Spring Summer Fall Winter Door Mat for Front Door Outdoor Indoor Decor 22 x 10 In Vivid**Tangren**$22.96**105 rev8mo ago](https://www.amazon.com/dp/B0FXWWGKTV) [**Evergreen Sassafras Insert 22x10 Hello Spring Daisies Entrance Entryway Front Door Welcome Mat Indoor and Outdoor Non Slip Backing Low Profile Doormat**Evergreen Flag**$16.95**478 rev10mo ago](https://www.amazon.com/dp/B0FRGH1JNB) [**Nuanchu 12 Pack Seasonal Doormat Inserts 10x22 Inch Interchangeable Door Mat for Front Door Non Slip Rug Diatom Mud Outdoor Mat Holiday Welcome Insert for 4th of July Summer Decor(Vivid)**Nuanchu**$39.41**122 rev1y ago](https://www.amazon.com/dp/B0FH4ZRQ9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid**Tangren**$52.61**4.6★**▲ 217%**](https://www.amazon.com/dp/B0GGH7RTPG) [**Evergreen Sassafras Doormat Insert 22 x 10 Hello Sunshine Sunflower Front Door Mat Outdoor Entrance Indoor Entryway Rug All Season Welcome Mat**Evergreen Flag**$16.82**4.1★**▲ 211%**](https://www.amazon.com/dp/B0G4F8H4P9) [**Evergreen Sassafras Patriotic American Flag Home Interchangeable Entrance Doormat | Indoor and Outdoor | 22-inches x 10-inches | Non-Slip Backing | All-Season | Low Profile | Home Dcor**Evergreen Garden**$17.01**4.7★**▲ 195%**](https://www.amazon.com/dp/B09MDNP2P9) [**Evergreen Flag Sassafras Stars on Star Interchangeable Entrance Doormat | Indoor and Outdoor | 22-inches x 10-inches | Non-Slip Backing | All-Season | Low Profile | Home Decor**Evergreen Flag**$16.98**4.8★**▲ 131%**](https://www.amazon.com/dp/B00T19AFXS) [**Evergreen Sassafras Home Lavender Wreath Interchangeable Entrance Doormat | Indoor and Outdoor | 22-inches x 10-inches | Non-Slip Backing | All-Season | Low Profile | Home Dcor**Evergreen Flag**$17.08**4.7★**▲ 124%**](https://www.amazon.com/dp/B08MWPBZN7)
**~~View all trending →~~**
## **What buyers say about sassafras doormat inserts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality and arrives quickly”*
**Color**19%
*“Colors are beautiful”*
**Size-Overall**10%
*“Fits great”*
**Durability**8%
*“Its durable”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Value For Money**6%
*“Good Value”*
**Design-Overall**5%
*“Cute designs”*
**Weather Proof**3%
*“withstands the changeable weather conditions very well”*
**Ease Of Use**2%
*“Easy to sweep off”*
**Material Quality**2%
*“The material feels durable”*
### **What buyers complain about **
**Size-Overall**30%
*“Did not fit”*
**Thickness**12%
*“Not real thick”*
**Quality-Overall**6%
*“Cheap”*
**Durability**5%
*“due to its age was beginning to fail”*
**Value For Money**4%
*“a bit pricey for the fact it will only last a couple of months”*
**Color**3%
*“not wise color choice”*
**Advertised Vs Actual Product**2%
*“Can misleading”*
**Strength**2%
*“A little flimsy”*
**Ease Of Use**2%
*“Needs some work”*
**Thin**2%
*“Very thin”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**6%
**Thin**4%
**Color**3%
**Quality-Overall**3%
**Thickness**3%
**Material Quality**3%
**Strength**2%
**Value For Money**1%
**Weight Light**1%
## **Common questions**
- **Is sassafras doormat inserts profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 83 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sassafras doormat inserts niche?**
- 14 brands and 22 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sassafras doormat inserts?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.
- **When does demand for sassafras doormat inserts peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sassafras doormat inserts niche?**
- Listings span $15.61–$54.35; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)