---
title: "Safflower Bird Seed — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/safflower-bird-seed"
last_updated: "2026-08-05T21:23:36.889Z"
locale: en
meta:
description: "Niche score 63/100 · $1.8M/yr market · 396K searches/yr · $28.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.8M/yr market · 396K searches/yr · $28.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Safflower Bird Seed — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **safflower bird seed**
**Launch it**
A $1.8M/yr market growing +79.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 92Growth 83Conversion 98Competition 3Returns 100Price range 91Avg price 95Brand share 9Review moat 25Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$28.02**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 396K searches
**Price range**
**Great****$11.86–$71.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+79.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,189.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, safflower bird seed is a $1.8M/yr Amazon United States market (396K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safflower bird seed market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Wagner's58% - Pennington23% - Lyric6% - CountryMax5% - Kaytee4% - COOL BIRDS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/safflower-bird-seed/trend)
## **Top safflower bird seed search terms**
- **safflower bird seed**236K/yr+75.6%12.3% conv. - **safflower bird seed for outside feeders**50K/yr+189.8%12.1% conv. - **safflower seed**41K/yr+61.7%9.2% conv. - **safflower seeds for birds**20K/yr+54.9%10.4% conv. - **safflower seeds**21K/yr+36.0%9.6% conv. - **safflower seeds for wild birds**10K/yr+57.9%10.5% conv. - **safflower bird seed bulk**5K/yr+15.7%8.9% conv. - **safflower bird seed 50 lb bag**3K/yr+96.3%5.7% conv. - **bird seed safflower**4K/yr+78.3%11.8% conv. - **safflower seed for birds**3K/yr+51.8%8.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/safflower-bird-seed/search-terms)
## **Top safflower bird seed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$273K30%$546K45%$820K60%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wagners 57075 Safflower Seed Wild Bird Food 5 Pound (Pack of 1)**Wagner's**$11.86**4.6★13,635 rev](https://www.amazon.com/dp/B004477AOO) [2**Pennington Select Safflower Seed 15 lb Bag**Pennington**$26.54**4.5★436 rev](https://www.amazon.com/dp/B0DMPRKF65) [3**Lyric Golden Safflower Bird Seed for Outside Feeders - Attracts Cardinals Chickadees Woodpeckers & More 12 lb Bag**Lyric**$24.08**4.4★1,362 rev](https://www.amazon.com/dp/B085D1FL3F) [4**CountryMax Safflower Seeds 50 lb - Premium Cardinal Bird Seed for Outside Feeders Large Bulk Bag of Wild Bird Feed**CountryMax**$71.70**4.5★3,270 rev](https://www.amazon.com/dp/B0851N59DC) [5**Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)**Kaytee**$13.88**4.4★6,263 rev](https://www.amazon.com/dp/B0002DK91A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cool Birds Safflower Nuts & Hearts Wild Bird Seed 10 lb. Gourmet Bird Food with Safflower Sunflower Hearts & Peanuts No Corn Milo or Millet No Waste Bird Food for Outside Feeders**COOL BIRDS**$20.08**171 rev11mo ago](https://www.amazon.com/dp/B0FKC15VH2) [**Pennington Select Safflower Seed 15 lb Bag**Pennington**$26.54**436 rev1y ago](https://www.amazon.com/dp/B0DMPRKF65) [**Lyric Golden Safflower Bird Seed for Outside Feeders - Attracts Cardinals Chickadees Woodpeckers & More 12 lb Bag**Lyric**$24.08**1,362 rev6y ago](https://www.amazon.com/dp/B085D1FL3F) [**CountryMax Safflower Seeds 50 lb - Premium Cardinal Bird Seed for Outside Feeders Large Bulk Bag of Wild Bird Feed**CountryMax**$71.70**3,270 rev6y ago](https://www.amazon.com/dp/B0851N59DC) [**Wagners 57075 Safflower Seed Wild Bird Food 5 Pound (Pack of 1)**Wagner's**$11.86**13,635 rev8y ago](https://www.amazon.com/dp/B004477AOO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)**Kaytee**$13.88**4.4★**▲ 36%**](https://www.amazon.com/dp/B0002DK91A) [**Cool Birds Safflower Nuts & Hearts Wild Bird Seed 10 lb. Gourmet Bird Food with Safflower Sunflower Hearts & Peanuts No Corn Milo or Millet No Waste Bird Food for Outside Feeders**COOL BIRDS**$20.08**4.4★**▲ 11%**](https://www.amazon.com/dp/B0FKC15VH2) [**Wagners 57075 Safflower Seed Wild Bird Food 5 Pound (Pack of 1)**Wagner's**$11.86**4.6★**— 5%**](https://www.amazon.com/dp/B004477AOO) [**CountryMax Safflower Seeds 50 lb - Premium Cardinal Bird Seed for Outside Feeders Large Bulk Bag of Wild Bird Feed**CountryMax**$71.70**4.5★**— 1%**](https://www.amazon.com/dp/B0851N59DC) [**Lyric Golden Safflower Bird Seed for Outside Feeders - Attracts Cardinals Chickadees Woodpeckers & More 12 lb Bag**Lyric**$24.08**4.4★**▼ 11%**](https://www.amazon.com/dp/B085D1FL3F)
**~~View all trending →~~**
## **What buyers say about safflower bird seed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“The quality is consistent”*
**Value For Money**33%
*“Fair price”*
**Ease Of Cleaning**7%
*“Clean and fresh”*
**Pet Friendly**3%
*“Birds love it”*
**Pest/Insect Control**3%
*“Best solution to get rid of crows, blackbirds, grackles etc”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Size-Overall**2%
*“its a good value for the size”*
**Durability**2%
*“it lasts for months”*
**Freshness**2%
*“It arrived fresh, looks good, smelled good, and appears to be of good quality”*
**Fun/Entertainment Experience**1%
*“So fun to see them enjoying the seed”*
### **What buyers complain about **
**Value For Money**19%
*“Too expensive”*
**Ease Of Cleaning**13%
*“Its always a mess”*
**Quality-Overall**13%
*“Poor quality”*
**Stale/Rotten/Spoiled**7%
*“Too much debris in bag”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Natural Resource Wastage**5%
*“It's not waste free”*
**Contamination**4%
*“Black particles”*
**Leak-Proof**3%
*“Remember they are birds there still is some spillage”*
**Weight Heavy**3%
*“I just think its a cheap way to make the bag heavier”*
**Size-Overall**3%
*“Its a large tube feeder”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Value For Money**20%
**Leak-Proof**13%
**Size-Overall**7%
**Certifications**7%
**Quality-Overall**7%
**Ease Of Cleaning**7%
**Functionality-Overall**7%
**Stale/Rotten/Spoiled**7%
## **Common questions**
- **Is safflower bird seed profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +79.4%. Flapen's verdict: Launch it (63/100).
- **How competitive is the safflower bird seed niche?**
- 6 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in safflower bird seed?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Quality-Overall. The return rate is 0.0%.
- **When does demand for safflower bird seed peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the safflower bird seed niche?**
- Listings span $11.86–$71.70; the average listing price is $28.02 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.
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