---
title: "Rubber Mat — $509K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/rubber-mat"
last_updated: "2026-08-10T17:59:36.779Z"
locale: en
meta:
description: "Niche score 54/100 · $509K/yr market · 1.4M searches/yr · $19.38 avg price. Weak search conversion (1.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $509K/yr market · 1.4M searches/yr · $19.38 avg price. Weak search conversion (1.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rubber Mat — $509K/yr Amazon US Niche (2026) - Flapen"
---
# **rubber mat**
**Worth a look**
Shows a sweet-spot price point ($19.38 avg), but weak search conversion (1.9%) keeps it on the watch list.
Market size 60Growth 45Conversion 24Competition 56Returns 62Price range 78Avg price 86Brand share 80Review moat 24Quality gap 37
**Avg price**
**Great****$19.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.05–$47.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$509K**
$509K/yr · 1.4M searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,262.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rubber mat is a $509K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber mat market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$581K–$775K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**40%**
- Haulcove25% - Mohawk Home8% - ukeetap8% - Smiry7% - Rubber-Cal7% - CLIMATEX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
35K25KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/rubber-mat/trend)
## **Top rubber mat search terms**
- **rubber mat**664K/yr+8.2%1.1% conv. - **rubber mats for outside**112K/yr+96.5%0.8% conv. - **outdoor rubber mat**70K/yr+56.2%0.7% conv. - **rubber door mat**70K/yr+18.1%0.9% conv. - **rubber door mats**64K/yr+10.0%0.9% conv. - **waterproof floor mat**60K/yr+3.6%0.3% conv. - **thick rubber mat**40K/yr+8.0%0.8% conv. - **black mat**36K/yr-4.4%0.8% conv. - **nonslip mat**31K/yr-2.9%0.3% conv. - **rubber matt**25K/yr+21.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/rubber-mat/search-terms)
## **Top rubber mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$102K30%$153K40%$204K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.45**4.4★802 rev](https://www.amazon.com/dp/B0GLQH4453) [2**Mohawk Home Heavy Duty Rubber Stall Mat - Gym Floor- Under Dog Crate - All Purpose Utility 3 x 4 - 1/2 Thick**Mohawk Home**$32.16**4.4★370 rev](https://www.amazon.com/dp/B0DF8L83DH) [3**Rubber-Cal Diamond-Plate Rubber Flooring Roll - 3 mm x 4 ft x 2 ft Roll - Black**Rubber-Cal**$19.28**4.4★4,590 rev](https://www.amazon.com/dp/B01DCR5GKG) [4**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 34 x 22 Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.79**4.7★1,848 rev](https://www.amazon.com/dp/B0FNWM5WW8) [5**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**4.6★552 rev](https://www.amazon.com/dp/B0FMDSCRS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black**WELDUN**$7.87**40 rev2mo ago](https://www.amazon.com/dp/B0GVD88B6V) [**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.45**802 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**552 rev7mo ago](https://www.amazon.com/dp/B0FMDSCRS1) [**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 34 x 22 Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.79**1,848 rev8mo ago](https://www.amazon.com/dp/B0FNWM5WW8) [**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**ukeetap**$9.26**1,848 rev8mo ago](https://www.amazon.com/dp/B0FNWLJWKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black**WELDUN**$7.87**4.8★**▲ 194%**](https://www.amazon.com/dp/B0GVD88B6V) [**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.45**4.4★**▲ 192%**](https://www.amazon.com/dp/B0GLQH4453) [**Ottomanson Heavy Duty Rubber Floor Mat Non-Slip Waterproof Easy to Clean Anti-Fatigue Mat for Commercial Kitchens Restaurants Workshops Oil Resistant Hose Washable 36 x 60 Black**Ottomanson**$37.95**4.7★**▲ 58%**](https://www.amazon.com/dp/B0DBXBMJSC) [**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.32**4.5★**▲ 41%**](https://www.amazon.com/dp/B0DRYY1FV7) [**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**4.6★**▲ 29%**](https://www.amazon.com/dp/B0FMDSCRS1)
**~~View all trending →~~**
## **What buyers say about rubber mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Solid quality”*
**Size-Overall**14%
*“Fit perfect”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Cleaning**9%
*“Easy to clean up after use”*
**Value For Money**8%
*“Great deal”*
**Durability**5%
*“durable material”*
**Efficiency**3%
*“works well for purpose”*
**Thickness**3%
*“Nice thick mat”*
**Comfort-Overall**2%
*“It's comfortable”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**19%
*“Not large enough”*
**Thickness**12%
*“Not as thick as I thought it would be”*
**Quality-Overall**5%
*“Super expensive for the quality”*
**Strength**5%
*“Very flimsy”*
**Durability**5%
*“Fall apart easy”*
**Advertised Vs Actual Product**4%
*“Inaccurate description”*
**Smell**3%
*“Smell really bad”*
**Value For Money**3%
*“Wish they were cheaper”*
**Flatness**3%
*“Wont lay flat”*
**Grip**3%
*“Not a lot of grip”*
### **Top return reasons **
**Size-Overall**61%
**Thin**6%
**Advertised Vs Actual Product**5%
**Thickness**4%
**Material Quality**3%
**Strength**3%
**Value For Money**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Color**2%
## **Common questions**
- **Is rubber mat profitable to sell on Amazon United States?**
- The niche generates $509K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the rubber mat niche?**
- 23 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in rubber mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.5%.
- **When does demand for rubber mat peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rubber mat niche?**
- Listings span $6.05–$47.33; the average listing price is $19.38 (sweet spot $15–$100). The average incumbent carries 6,262 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)