---
title: "Products — rubber door mats - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/rubber-door-mats/products"
last_updated: "2026-08-10T13:04:49.477Z"
locale: en
meta:
  description: "Niche score 55/100 · $159K/yr market · 297K searches/yr · $22.78 avg price. Weak search conversion (2.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $159K/yr market · 297K searches/yr · $22.78 avg price. Weak search conversion (2.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — rubber door mats - Flapen"
---

# **rubber door mats**

**Worth a look**

Shows a sweet-spot price point ($22.78 avg), but weak search conversion (2.4%) keeps it on the watch list.

Market size 33Growth 51Conversion 29Competition 75Returns 61Price range 81Avg price 94Brand share 81Review moat 31Quality gap 38

**Avg price**

**Great****$22.78**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$7.87–$47.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+21.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$159K**

$159K/yr · 297K searches

**Review moat**

**Okay****3,364.46**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

## Products